Jun 2022 – Jun 2023 · 1 yr · Bengaluru, Karnataka, India

• Worked on a Patient Identification project for 2 existing market products which involves creation of patient archetypes using Real world data (RWD); this was achieved by leveraging multiple feature generation and selection techniques such as PCA, Boruta, VIF and k-means clustering for creating the archetypes
• Led a website analytics project, attributing pages and events triggered on the website, resulting in a significant increase in impressions on low prevalence pages by nearly 2x

Mar 2020 – Jun 2022 · 2 yrs 3 mos · Bengaluru, Karnataka, India

• Conducted sentiment analysis on patients/caregivers perception of various products using data from approximately 10 social media platforms, including Facebook, Twitter, etc.
• Led a team to create segments of accounts for effective sales force targeting and provide recommendations to resolve potential challenges with high influx (~5x) of patients post drug launch

Aug 2018 – Mar 2020 · 1 yr 7 mos · Bengaluru, Karnataka, India

• Analytics professional with experience in solving complex business problems and helping multiple Fortune 500 organizations in making data driven decisions in a suitable and cost-effective manner.
• Key Projects:
• Marketing Mix Modelling-
• Worked directly with the senior director of commercial analytics team of a fortune 50 company to conduct a market mix modeling exercise across multiple geographies in the span of 4 months
• Executed linear optimization exercise to find out the optimal mix allocation of resources to various marketing avenues with respect to the ROIs associated with them to maximize revenue & profit
• Finally, produced an interactive RShiny visualization to ensure maximum consumption of analysis through the relevant stakeholders
• Automation of Marketing Mix Model-
• Played a major role in an automation project of operationalizing Marketing Mix Model in the client’s environment
• Data-lake schema designing, creation of automated data-engineering scripts, parallel executable model codes for various country-brand-year combinations, automated report generation and R-Shiny simulator covered the larger aspects of the project
• The project provided immense exposure to Microsoft Azure Data-lake, designing workflows, experience working on client’s R studio server and awareness of the technical pre-requisites and resources required for the same
• Customer Churn Analysis-
• Collaborated with a team working on a PoC, based on a Customer Churn problem of a Telecom company
• The project included several milestones, which included the following :
• Business understanding, Data understanding, Exploratory Data Analysis, Hypothesis testing, Insight generation, Result Visualization
• The end results included identification of factors causing churn and delivered recommendations to avoid the same. An excel Dashboard was used as a visualization tool to demonstrate how various factors affected churn and justify the quantitative action items suggested to solve the problem

Jan 2017 – Aug 2018 · 1 yr 7 mos · Chennai, Tamil Nadu, India

• Key Projects :
• Payment gateway interface : Payment gateway interface is a piece of software written in Java/J2EE which encapsulates the business model of authorizing credit cards and PayPal transactions.
• Payment Modification Component : is an application which contains Spring Batch jobs for processing payment data which will be feed to subsequent systems.
• Responsibilities :
• Gathering requirements from the client, Evaluating those real time scenarios, Accommodating those requirements through development skills and delivering a quality solution within the defined timelines.