Ashima Tiwary

Product Manager

India7 yrs 7 mos experience

Most Likely To Switch

Key Highlights

Led product development from ideation to execution.
Expert in driving user engagement through innovative features.
Proven track record in scaling B2C and B2B products.

Stackforce AI infers this person is a Product Manager specializing in B2C SaaS and EdTech industries.

Contact

Skills

Core Skills

Product ManagementProduct StrategyUi/ux

Other Skills

A/B TestingBloggingCompetitive LandscapeContent Management Systems (CMS)Creative WritingData AnalysisDatabase Management System (DBMS)EconomicsGrowth StrategiesJIRALeadershipMVPMachine LearningMarket ResearchMatlab

About

Senior Product Manager with 5+ years of experience in building and scaling technical products across B2C apps and B2B SaaS platforms. With a proven track record of launching products from 0 to 1, I currently lead initiatives at BandLab, focusing on content and artist discovery as part of the social team. My expertise includes developing innovative video and music streaming features, optimizing content management and delivery systems, driving social engagement, and implementing data-driven product strategies to boost user growth and adoption. Throughout my career, I’ve honed my ability to craft intuitive user experiences that deliver impactful "Aha!" moments while driving tangible business outcomes. My mission is to simplify complex challenges through technology—creating value for both end users and senior stakeholders alike.

Experience

Bandlab technologies

2 roles

Senior Product Manager

Promoted

Jan 2024 – Present · 2 yrs 2 mos · Singapore · Hybrid

Lead product development and strategy for the Social Discovery and Growth team within the social pod.
Spearheading the development of algorithms for personalised content and artist discovery, improving relevance for users.
Implemented growth and adoption strategies that significantly increased social activations and acquisitions
Currently working on research and strategy for video-related features, focusing on enhancing discovery, recommendations, video editing and potential AI initiatives.

User Experience (UX)Technology RoadmappingA/B TestingStatistical AnalysisData AnalysisCompetitive Landscape+5

Product Manager

Feb 2023 – Jan 2024 · 11 mos · Singapore · Hybrid

Product Management

Gaana

Product Manager (Social and Retention)

Jan 2022 – Feb 2023 · 1 yr 1 mo

Worked on enhancing listening experience through social innovation and personalisation, developing innovative features to drive user stickiness and increase MAU as part of the social engagement and retention team.
Led the consumer app development for the Audio Video Lounge from ideation to execution, building the module from the ground up with a target impact of 1M DAU.
Served as the product owner for the user login journey and account management across Android, iOS, and web platforms.

Product ManagementMVPProduct Lifecycle ManagementProduct StrategyStakeholder ManagementMobile Application Development+2

Seekify

Product Manager - Core Team

Nov 2019 – Jan 2022 · 2 yrs 2 mos · New Delhi, Delhi, India

Product owner of the Seekho app, designed to provide short, bite-sized videos to address skill gaps and traditional learning challenges in professional development. Directly drove the product roadmap, technical development, and overall vision.
Managed the short video creation, editing, and streaming experience on the app, developing features such as the feed, challenges, and contests on top of content creation.
Oversaw the health and performance of the in-house Learning and Training Management System that supports content production.
Designed flows and revamped UI/UX of the app leading to 2x improvement in usability metrics and engagement.

Product ManagementUI/UXMobile app developmentContent Management Systems (CMS)Product Lifecycle ManagementData Analysis+2

Shipsy

Product Associate

Jan 2019 – Dec 2019 · 11 mos · Gurgaon, India

Responsible for development of Shipment tracking module in the Exports-Imports product suite.
Translated feature and functional requirements from clients and internal stakeholders into business needs.
Worked closely with user experience and software development teams to streamline user flow and product life cycle.
Drove product marketing campaigns across a range of products.

Product ManagementSQLProduct MarketingMVPProduct Lifecycle Management

Ey

Market Research Analysis Intern

Mar 2018 – Aug 2018 · 5 mos

1. Worked on conducting financial analysis on various clients in the northern region for the Risk and Advisory division.
2. Also analysed respective industries for potential risks and opportunities.

Niti aayog

Intern at Industries and Data Management Division

May 2017 – Jul 2017 · 2 mos · New Delhi Area, India

1. Worked on developing a qualitative model of Happiness/Wellbeing Index for India.
2. Assisted on development and verification of socio-economics Indicators across various sectors for India’s very own Data Portal.