Jul 2023 – Present · 2 yrs 8 mos

• Led product strategy for VR salsa app launch, establishing a foothold in the fitness-entertainment category.
• Architected influencer marketing achieving top search rankings while maintaining cost-neutral acquisition.

Jul 2021 – Mar 2023 · 1 yr 8 mos · Remote

• OpenWeb Games (US & UK) - Social Casino
• 🎯 Strategic Innovation: Pioneered experimental framework for Social Casino game development on OpenWeb platform, targeting significant distribution cost reduction compared to traditional networks
• 🔬 Product Development: Led single-player mode design and chatbot-based retention mechanics, driving product-market fit optimization through data-driven iteration
• Facebook Games (US) - ThugLife & Spell Pals
• 🚀 End-to-End Leadership: Managed complete product lifecycle from creative conceptualization through production, testing, release, and ongoing live operations
• 📊 Revenue Optimization: Executed comprehensive pricing experiments, consistently improving ARPDAU and ARR performance across multiple game titles
• ⚡ User Experience: Redesigned W0 (Week 0) player journey, enhancing early retention rates and converting new users to paying customers
• LINE Games (Japan) - Buru Buru Dobutsu & Street Royale
• 🏆 Market Success: Created Buru Buru Dobutsu pet breeding game, achieving highest-grossing status on LINE platform through strategic game mechanics and monetization design
• 🎮 Genre Experimentation: Led cross-genre testing and marketing strategy optimization to identify successful game mechanics specifically tailored for LINE's unique user base
• 📱 Platform Expansion: Launched native F2P apps on Android/iOS, improving conversion rates from LINE to native platforms and driving ARR growth
• 🔄 LiveOps Excellence: Currently managing Street Royale's live operations, maintaining consistent DAU engagement through strategic content updates and community management

Oct 2020 – Jun 2021 · 8 mos

• Launched Rush by Hike - skill-based real money gaming service that channels the competitive spirit of India.
• Currently working on -
• Building casual RMG games for the Rush Platform
• Live ops for the games currently in the market
• Working with gaming studios to build new games for the platform
• Engagement tactics to improve engagement on the platform
• GTM for the new games on the platform
• Roadmap planning and prioritisation aligned for achieving our quarterly targets

Aug 2019 – Sep 2020 · 1 yr 1 mo

• Launched the first revenue program for Hike
• Improved the group chat creation UX, which led to a reduction in drop-offs by 20%
• Helped identifying messaging issues which led to a reduction in message loss and errors
• Revamped Hike onboarding to reduce drop-offs and improve D7 retention on the app

May 2017 – Jul 2019 · 2 yrs 2 mos

• Led product enhancements to reduce churn and to engage the LLTV users
• Helped build the sticker recommendation logic to ensure every user would find the right sticker at the right time

Dec 2014 – May 2017 · 2 yrs 5 mos

• Launched and facilitated the 'Great Indian Sticker Challenge' to scale up the sticker creation by crowdsourcing
• Spearheaded the launch of stickers in 40+ languages by building user communities across states & regions
• Managed internal and external content creation channels for stickers

Nov 2013 – Jul 2014 · 8 mos · New Delhi Area, India

• Helped in the creation of GiftaPension an innovative global campaign and a unique P2P pension inclusion platform
• Ran financial literacy workshops for low income workers