Feb 2021 – Jun 2023 · 2 yrs 4 mos

Feb 2019 – Jan 2021 · 1 yr 11 mos

Apr 2017 – Jan 2019 · 1 yr 9 mos

Oct 2015 – Mar 2017 · 1 yr 5 mos · Bangalore

• ACCOMPLISHMENTS:
• FreeCharge Web - Launched the design overhaul of the FreeCharge web experience, offering an improved experience and integration of new features, while introducing a minimal and intuitive design language
• FreeCharge App - Worked on important features of the existing FC application, integrating new features and functionalities
• FreeCharge Android App - Currently working on a design overhaul for the Android application, creating a seamless experience between the web and the mobile product while improving the existing user experience and adapting the new design language into the mobile product
• RESPONSIBILITIES:
• 1. User Research: Focus on understanding user behaviours, needs, and motivations through various techniques like Surveys, data analysis, User studies & Persona creation
• 2. Information Architecture: Collating the data into a structured format which can be consumed for creating low level / high fidelity wireframes
• 3. Wire framing: Constant brainstorming on different ideas and flows, converting them into rough sketches . Finalising on certain ideas and creating low > high fidelity mockups
• 4. Prototype: Creating low level interactive prototype for the purpose of A/B testing as well as finalising on the flow
• 5. Final Designs: Creating/ adapting the design language and implementing it onto the final flows
• 6. High Level Prototype: Creating high level interactive prototypes for the stakeholders as well as developers/other users to experience

Aug 2013 – Sep 2015 · 2 yrs 1 mo

• Brands: KFC Android/iOS app, Pizza Hut web, AWFIS.com, MAXX English, FOYR.com, Jamboree English learning, Subros web
• Team management:
• Managing a team of 5 designers
• Working hands-on as well as work delegation
• Ensuring equal growth opportunities for all team members
• Making sure that design ideas from the team are translated and presented successfully to the different project stake holders
• User Research:
• Conducting user interviews
• Creating surveys and taking feedback from users
• Part of A/B testing for a product
• Wire-framing and Information Architecture:
• Creating a structured layout for the information gathered
• Identifying the flow
• Converting the information structure into a presentable format for the user
• Rough sketches
• Idea conceptualisation
• High fidelity mockups
• Design Language:
• Setting a final design language to be implemented
• Creating app collaterals
• Final designs:
• Implementing all the above elements into a simplified result that offers the most intuitive and friendly experience to the user.

Jul 2012 – Jul 2013 · 1 yr

• Brands: Hello - Hello English Learning app, Unikove.com, MAXX English Learning
• User Research:
• Part of exhaustive user research studies
• 1:1 interaction with users
• Persona creation
• Information Architecture:
• Creating a structured layout for the information gathered
• Identifying the flow
• Wire - framing :
• Converting the information structure into a presentable format for the user
• Rough sketches
• Idea conceptualisation
• High fidelity mockups
• Design Language:
• Setting a final design language to be implemented
• Creating app collaterals
• Final designs:
• Implementing all the above elements into a simplified result that offers the most intuitive and friendly experience to the user.

Jan 2012 – Jun 2012 · 5 mos

• Worked on internal projects, enhancing the current product experiences. Also researched about UX and its different aspects , simultaneously implementing them in self initiated exercises.

Jun 2011 – Dec 2011 · 6 mos · Noida Area, India