Sep 2022 – Feb 2023 · 5 mos · Remote

• 📌 Drove the Product Roadmap for Motion Video & Text Status
• 1️⃣ Created a product positioning campaign in collaboration with the Marketing & Ops team to drive adoption for motion video, and achieved XX additional UGC and shares.
• 2️⃣ Prepared a 3 phase strategy for Text Status product by identifying core user problems and funnel drop-offs. Implemented features within the scope of Phase 1 that displayed better conversions than existing product.
• 3️⃣ Identified core process drawbacks, and designed structures to improve overall release efficiency and RCA processes within the Creation Tech Team.
• 4️⃣ Conceptualised and designed experiments to improve adoption of Motion Video product.
• 🚫 Impacted by mass layoffs

Jul 2021 – Apr 2022 · 9 mos · Singapore

• 📌 Built products at the intersection of communities and e-commerce

Jun 2020 – Jul 2021 · 1 yr 1 mo · Gurugram, Haryana, India

• 📌 Drove the Product roadmap for Web Experience and Wynk Stage (Live Concerts) Engagement
• 📌 Supported the Growth team by building in-app capabilities that helped drive acquisition and retention at scale.

Jan 2020 – Jun 2020 · 5 mos

• 📌 Led the Growth charter for Visualisation products by exploring new avenues and market demand
• 1️⃣ Led the contextual integration of web based visualisation products on Housing's platform (web & mweb)
• 2️⃣ Designed strategies to reduce overall cost and TTM
• 📌 Drove Content Experience Strategy for the entire platform (both Consumer & Seller) across web & mweb
• 1️⃣ Drove experiments to improve content quality on the platform. Example - Reducing the cases of imageless listings, presenting content in a more consumable format, showcasing nudges to users, etc.
• 2️⃣ Built an address logic by figuring out the sweet spot between available data and customer needs. Logic implemented across all platforms (web/mweb/app) and LOBs (rentals/resale)
• 3️⃣ Served as the face of Business within the Product & Tech org

May 2019 – Dec 2019 · 7 mos

• 📌 Led Product for Housing Studio/Visualisation Product Suite consisting of DigiSlate, DigiTour & Slice View
• 1️⃣ Re-built DigiSlate & DigiTour with an enhanced experience based on extensive user research. The entire Product Line, being B2B2C, involved solving challenges for both, Sellers and Consumers.
• 2️⃣ Improved DigiTour's experience by observing usage pattern of consumers
• 3️⃣ New launches resulted in significant increase in Average Selling Price of each product

Sep 2018 – Apr 2019 · 7 mos

• 📌 PM for Consumer Platform on web & mweb
• 1️⃣ Built a research driven and intuitive Neighbourhood Experience by diving deep into numbers and surveying consumers on their needs when searching for homes
• 2️⃣ Built an enhanced Landmark Search experience by figuring out that a significant chunk of searches happen around landmarks and CVR in such cases are slightly higher. The experiment led to a significant bump in CVR for such consumers.
• 3️⃣ Was the interim Design Lead. Scaled the team from a 4 member team to a 9 member team.

Sep 2016 – Sep 2018 · 2 yrs · Gurugram, Haryana, India

• 📌 Led Product Management for the Mobile Platform with special focus on Home Page, Growth & UX
• 1️⃣ Revamped the app Home Page that led to a higher throughput to all LOBs
• 2️⃣ Played a key role in the Gamification of the go-Cash earn experience
• 3️⃣ Built an in-house app that provided heat maps, user interaction videos & drop-off points and aided in usability testing
• 4️⃣ Led ASO and impacted reach heavily through various experiments on the Play & App Store
• 5️⃣ Designed a response framework for the Customer Support team to respond to user queries/reviews on the Play Store, which played a huge role in reducing the TAT
• 6️⃣ Mentored design interns & new grads

Dec 2014 – Sep 2016 · 1 yr 9 mos · Gurugram, Haryana, India

• 📌 My responsibilities included breaking/building the user experience & interface, shaping the product, planning out and executing experiments targeted towards growing the product/user base.
• ⏰ My time was roughly distributed among Product 10%, Growth 20%, User Experience & Design 65% and Lame Jokes 5%