Mar 2021 – Jul 2022 · 1 yr 4 mos

Jun 2020 – Mar 2021 · 9 mos

Jul 2017 – Jun 2020 · 2 yrs 11 mos

Jul 2015 – Jun 2017 · 1 yr 11 mos

Jul 2014 – Jun 2015 · 11 mos

• Microsoft pubCenter is an internet scale platform used by publishers to monetize their web and software properties by provisioning ads and run App Install Ad Campaigns to increase visibility of their apps in the Windows ecosystem.

Jun 2011 – Jun 2014 · 3 yrs

• Microsoft’s Windows Customer Experience Engineering Group (CXE) is a specialized team in Microsoft that manages the In-Market experience of Windows – shipping updates to millions of consumers and enterprises month over month
•  Defined and drove implementation of key new enhancements in Trustworthy Computing areas
•  Conceptualized the Windows CXE Reporting platform – identified requirements, modeled KPIs, designed dashboards, rolled out and drove adoption amongst key stakeholders
•  Primary interface between Windows Enterprise Clients and Engineering- assessed and prioritized investments in terms of business criticality and technical feasibility
•  Re-engineered process for servicing System Center Data Protection Manager (DPM), to improve the in-market product experience - managed relationships with all internal and external stakeholders as the primary point of contact

May 2010 – Jul 2010 · 2 mos · Mumbai Metropolitan Region

• The project aimed at developing a 3 year strategy roadmap for one of its portfolio companies that planned to enter Indian markets and ensure it met exit valuation targets
•  Working with the COO of the company, developed and partly implemented a comprehensive 3 year strategy roadmap for the portfolio firm’s foray and growth in the Indian markets
•  Designed a framework to identify purchase decision drivers and marketing mix for each product category
•  Conducted focus group interviews with diverse consumers groups to gain feedback and validate identified hypotheses
•  Recruitment and negotiation with channel partners to facilitate smooth brand launches in key markets (UP and Bihar)

Aug 2007 – Jul 2009 · 1 yr 11 mos · Bangalore

•  Played role of Customer Interface Manager and Planning Manager of the team for the flagship product QuickBooks
•  Worked closely with Product Management on new product experiments – involved in product design and prototyping
•  Conducted extensive research on Indian Unorganized retail markets with an intent of identifying new potential products
•  Led a team of 3 in conceptualizing and implementing a new business model for Indian unorganized retail markets
•  Conducted Trainings and authored various design and customer facing documents and gained wide appreciation across the organization