Anand Kulkarni

Senior Software Engineer

Sunnyvale, California, United States7 yrs 6 mos experience

Highly Stable

Key Highlights

Expert in building scalable backend systems and APIs.
Led cross-functional teams to deliver impactful engineering solutions.
Strong focus on compliance and transparency in AI-generated content.

Stackforce AI infers this person is a Backend-focused Software Engineer with expertise in Ad Tech and E-commerce.

Contact

Skills

Core Skills

Distributed SystemsApi DevelopmentSoftware Architecture

Other Skills

AlgorithmsApplication DevelopmentBack-End Web DevelopmentCC (Programming Language)C++Computer ScienceCore JavaData StructuresEclipseHTMLJavaLinuxMySQLObject-Oriented Programming (OOP)

About

Senior Software Engineer with expertise in building scalable backend systems and APIs for user-facing products. Currently leading the Gen AI Ads Transparency team at Meta, driving the technical vision, system design, and implementation of features that help users identify AI-generated ads. Focused on developing backend services, APIs, and data pipelines to enhance transparency while ensuring seamless integration with Meta’s ad ecosystem. Previously led the Quoting and Ordering Engineering team at LinkedIn, designing and scaling commerce platform services to improve quoting, ordering, and billing workflows. Worked closely with product managers, designers, and engineers to deliver backend solutions that support critical business functions. Passionate about product-driven engineering, optimizing performance, reliability, and scalability to build impactful solutions at scale.

Experience

Meta

Senior Software Engineer

Jan 2025 – Present · 1 yr 2 mos · Menlo Park, California, United States

As a Senior Software Engineer at Meta leading the Gen AI Ads Transparency initiative, I drive the end-to-end technical execution of systems that surface provenance signals that indicate if an ad was generated or altered using Gen AI, ensuring disclosures are accurate, auditable, and seamlessly integrated. My role spans backend architecture, system integration, and delivery of compliance-critical infrastructure at scale.
Key Responsibilities:
End-to-End System Architecture & Implementation:
Lead the design and development of distributed, high-throughput services that detect, store, and surface Gen AI provenance signals within Meta’s Ads platform. Implement modular, fault-tolerant components integrated directly into Meta’s ads delivery and creative rendering stacks.
API & Infra Development:
Develop and maintain low-latency APIs and data pipelines to ingest, process, and serve C2PA-compliant metadata for Gen AI content. Optimize system performance with fine-grained caching, async job orchestration, and efficient data modeling on Meta's internal infrastructure (e.g., Scuba, TAO, and ShardStore).
Cross-Functional Engineering Collaboration:
Work closely with product managers, designers, legal/compliance stakeholders, and infrastructure teams to translate policy and UX requirements into concrete engineering deliverables. Act as the technical point-of-contact for aligning roadmap execution with internal platform capabilities.
Security, Compliance & Observability:
Implement verification and trust pipelines ensuring Gen AI disclosures meet regulatory and platform integrity requirements. Instrument services with robust monitoring, auditing, and fallback strategies to maintain compliance and availability under production load.
Code & Design Quality Leadership:
Perform in-depth design reviews and code reviews. Champion technical excellence, defensive programming, and rigorous test coverage. Mentor junior engineers and uphold engineering standards across a growing codebase.

Software InfrastructureDistributed SystemsSoftware DesignAPI DevelopmentSoftware DevelopmentC+++3

5 roles

Senior Software Engineer

Promoted

May 2023 – Jan 2025 · 1 yr 8 mos

As a Senior Software Engineer in LinkedIn's Commerce team, I lead the Quoting and Ordering Engineering Team, focusing on advancing the backend of the commerce platform.
Key responsibilities include:
Collaboration with Product Managers: Work with Product Managers to refine and implement PRDs, ensuring alignment between engineering and business goals.
Engineering Design: Design scalable, high-performance backend systems that meet stringent product requirements, ensuring maintainability.
Task Decomposition & Delegation: Break designs into actionable tasks and strategically delegate them to optimize team productivity.
Hands-on Coding: Actively contribute to coding efforts, ensuring quality and timely project delivery.
Release Planning & Execution: Develop and execute release plans that ensure smooth launches with no production regressions.
Through these efforts, I enhance the scalability, reliability, and performance of LinkedIn's commerce platform to meet growing user demands.