Sep 2018 – May 2020 · 1 yr 8 mos · London, United Kingdom

• Responsible for all paid Digital and Social Marketing, Digital Infrastructure, our Website, Email marketing, and all digital touchpoints for the Central Party Organisation, including Apps.
• Also provide support and guidance to affiliated associations, MP’s and candidates on Digital Marketing and Social Media best practices.
• All opinions, thoughts, and views are my own, and do not reflect the thoughts, ideas, views, perspectives, or political positions of The Conservative Party or it's elected representatives, or candidates.

Jan 2018 – Aug 2018 · 7 mos · Epsom, Surrey, United Kingdom

• Setup, and run the active lead generation campaigns for all Inbound Marketing activities, including creation of funnels, follow up sequences, re-targeting ads, and A/B Split testing of creatives, landing pages, and email subject lines. Also built an integrated view for reporting purposes, across all the paid and organic activity, as well as the CRM. Helped refine brand messaging, tailor the message for market fit, and use a scientific approach to testing traffic, and measuring the results, to optimise accordingly. Manage the marketing team, and provide coaching/upskilling where I can.
• Supported the evolution of the e-shot™ platform, by providing user perspectives in product development, and producing the necessary marketing materials to accompany changes to the product.
• Also helped build more engagement internally, as well as with external influencers, and helped positively impact the culture of the work environment.

Nov 2017 – Aug 2018 · 9 mos · Epsom, London

• Digital Marketing Manager at Forfront, responsible for promoting and marketing the e-shot™ email marketing and SMS automation platform, as well as helping to develop the brand presences across all digital channels.

Apr 2017 – May 2017 · 1 mo · London, United Kingdom

• Conducted Social Listening Research and developed Insights for an Account Based Marketing (ABM) Initiative on a client project.
• Worked with one of the pioneers in the ABM Marketplace.

Nov 2015 – Dec 2015 · 1 mo · London, United Kingdom

• Heading up the Digital and Social Media Marketing efforts at Blackbridge Communications.
• Focusing on employment, and recruitment marketing, employer branding, engagement strategies, employee engagement, internal and external communication, and ways of leveraging social media and digital marketing to ensure the right messages reach the right people.
• Developed strategies around how to use social media to recruit, attract, retain, and engage a workforce, as well as build out candidate talent pools, and reach out to potential employees. Also advised on creating engagement with Employee Advocacy and Staff Referral programs.

Jun 2015 – Aug 2015 · 2 mos · London, United Kingdom

• Provided support with Digital Marketing, and Social Media to the Specialist Recruitment Team, to attract digital and technical talent, developing the social strategy, and co-ordinating content and campaigns, between teams as well as scoping out content requirements for campaigns.

Dec 2014 – May 2015 · 5 mos · London, United Kingdom

• Digital and Social Media Strategy for Global Recruitment, including organic engagement and campaign planning. I managed all the Global Social Recruitment Marketing Channels, and provided support for all Global, regional and country level Social Media activity, across a number of different target audiences.

Oct 2013 – May 2014 · 7 mos · London, United Kingdom

• Responsible for developing a measurement framework across the EMEA B2B Social Media Presences, and managed and executed campaigns across EMEA on Vine, LinkedIn & Twitter, as well as managing content through Channel Partners, and 3rd Party Vendors.

Apr 2013 – Oct 2013 · 6 mos · London, United Kingdom

• Worked on a project migrating the Gatwick Website to a mobile responsive CMS including meetings with developers, planning of content migration, migrating content, and archiving and reviewing all content.

Oct 2012 – Mar 2013 · 5 mos · London, United Kingdom

• Social Media Manager at Heathrow airport, responsible for all Channels, and Social Strategy, for LHR. We ran an experiential activity over the Christmas period, that lead to over 20k emails captured and an additional 40k+ visitors to our website, over a 24 day period.

Oct 2011 – Jan 2012 · 3 mos · Farringdon, London

• Account Management for clients, who purchased services, including Moderation and Engagement Support, through to Insight reporting, and Social Media Monitoring.
• Supported Activision, with the launch of MW3, where we intensively moderated large volumes of traffic, to all their social properties during their launch activities.
• Worked with Sony, on developing European Social Media Monitoring best practices, Social Media Intelligence report formats, and scoped a number of different monitoring and Social Media Insight requests. Also advised at a strategic level, on best uses of Social Media, dependent on the various different business objectives.
• Generated a significant level of additional income, whilst working as an Account Manager with a number of different clients.

Aug 2011 – Present · 14 yrs 7 mos · London, United Kingdom

• Specialising in developing Marketing Strategies to launch brands, apps, and technology companies.
• Advising and Consulting on Social Media and Digital Marketing Strategy; Executing Awareness Building Campaigns; Coaching, and Training, to help learn to use the tools of Social Media, working with Startups, Technology Companies, FMCG's, Brands, and Digital Agencies as well as HR and Recruitment Marketing Teams for candidate and staff attraction.

Jun 2010 – Jul 2011 · 1 yr 1 mo · High St Ken, London

• Working alongside Media Planners, providing strategic advice on how to integrate Social Media into the marketing mix.
• The role includes working with clients to define their Social Media Strategies, creating effective content strategies, to engage their target audiences, and then executing on those campaigns, using real-time feedback to refine the directions of the campaign, followed by reporting on the success of the campaign/activities.

Feb 2010 – Apr 2010 · 2 mos · Soho, London

• Managed a team of Analysts and was responsible for delivery of buzz monitoring reports, social media audits, and activity reports, demonstrating the results of the work and activity that we had conducted.
• Worked with the data to derive meaning, understanding, and insight and translating those findings into actionable insights that were used by clients to build future campaigns.
• Worked in the Mobile, Telecoms, and Digital Sectors.

Dec 2008 – Dec 2011 · 3 yrs

• I first planted the seed for TweetCamp, back in December, 2008, and since then the idea came to life, and became a real live event in the Summer of 2009.. Since then, everyone's been asking for another one.. so I guess the time is coming for the next one to be organised ;) Watch this space!
• In terms of what I did, I helped organise a venue, co-ordinate sponsorship, promote the event, recruit the participants, help sort out the catering, run the event, and then wrap things up, after.. But none of that would have been possible without the support and help of @cyberdees, @jonin60seconds and @benjaminellis, without whom the first event would have never happened.

Apr 2008 – Nov 2008 · 7 mos · Putney, London

• Consulted with multi-nationals, and UK-based Law firms on internal use of Web 2.0 Technology, and it's Deployment. This included scoping out internal Facebook style tools, internal Wiki's, and internal Corporate RSS Readers.
• Analysed and captured requirements to ensure the solution was tailored to the specific business needs.
• Technically supported the internal technical infrastructure, identifying procedures, systems, and documented them.
• Liased with Technical Partners, as well as web hosting providers, to ensure continuity of business, and updates.

Aug 2006 – Mar 2007 · 7 mos · San Francisco Bay Area

Sep 2004 – Aug 2006 · 1 yr 11 mos · London, United Kingdom

• Web based business retailing bio-feedback devices to assist in meditation.
• Demonstrated and exhibited products in Tradeshows in UK, and Canada.
• Been interviewed for Radio, TV, and also appeared in UK national newspaper.
• Distributed products internationally.

Mar 2004 – Aug 2004 · 5 mos · Gloucester, United Kingdom

• Trained to CCNA standard, in networking and MS Exchange infrastructures. Worked with the Security, and Firewall team, to troubleshoot client problems.

Mar 2003 – Mar 2004 · 1 yr · Daejeon, South Korea

Nov 2001 – Mar 2003 · 1 yr 4 mos · Lausanne Area, Switzerland

Jan 2000 – Jan 2001 · 1 yr · London, United Kingdom