Mohammed Asif

CTO

Seattle, Washington, United States14 yrs 6 mos experience

Highly StableAI ML Practitioner

Key Highlights

14+ years in scalable software systems.
Expert in AI-driven customer solutions.
Proven leadership in high-growth tech environments.

Stackforce AI infers this person is a seasoned engineering leader in AI-driven software solutions for high-growth tech environments.

Contact

asif.sid88@gmail.com LinkedIn

Skills

Core Skills

Artificial Intelligence (ai)Customer ExperienceMachine LearningSearch

Other Skills

.NET.NET FrameworkAJAXASP.NETAlgorithm DesignAspect Oriented ProgrammingC#CSSCascading Style Sheets (CSS)ComplianceCore JavaData StructuresDesign PatternsEclipseGatling

About

Engineering leader at Coinbase with 14+ years of experience in building scalable, customer-centric software systems across high-growth environments like Instacart and Amazon. Proven track record of driving end-to-end technical and product strategy, leading high-performing global teams, and solving complex problems at scale across the shopping funnel. Skills Summary ● Customer-First Mindset: Strong belief in improving key customer metrics over vanity goals; balances product intuition with data and experimentation to unlock growth ● Cross functional Collaboration: Trusted partner across UX, PM, Data Scientists, ML Engineering leaders to build scalable platforms supporting diverse business goals without compromising latency ● Advanced experience with semantic search, whole page ranking, LLM-based retrieval, customer intent understanding ● Deep expertise in building a scalable distributed systems, microservices, full-stack web architecture using AWS technologies

Experience

Coinbase

Engineering Leader, Blockchain | AI powered Compliance app

Sep 2025 – Present · 6 mos · Greater Seattle Area · Remote

Building secure, scalable, and AI-powered tools that redefine how human and AI agents solve problems at scale.

Artificial Intelligence (AI)MLCustomer ExperienceComplianceUser Experience (UX)

Instacart

Senior Engineering Manager, Search/ Discovery & Personalization Experience

Jul 2022 – Aug 2025 · 3 yrs 1 mo · Greater Seattle Area · Remote

Owns: Storefront, Search, Browse, Buy it again, Items, Item details, Recommendation and suggestion.
Personalization and ML driven whole page experience.

Machine LearningArtificial Intelligence (AI)SearchRecommender SystemsUser Experience (UX)

Amazon

2 roles

Software Development Manager

Jul 2019 – Jul 2022 · 3 yrs · Greater Seattle Area

Software Development Engineer III

Feb 2016 – Jul 2019 · 3 yrs 5 mos · Greater Seattle Area

Goeuro

Software Development Engineer II

Apr 2015 – Feb 2016 · 10 mos · Berlin Metropolitan Area

Introduced and created Lucene system from scratch for faster search, integrated using Aspect Oriented Programming
Incorporated Protocol Buffers as a message format for faster transmission of data over network during IPC calls
Created efficient tool to timely clean Couchbase without impacting production response
Created end to end Gatling test and integrated Jenkins job to periodically measure performance of search system
Created Hadoop job to keep track of checkout, and improved algorithm to get proper checkout conversion rate

Flipkart.com

Software Development Engineer

Jun 2014 – Apr 2015 · 10 mos · Bengaluru, Karnataka, India

Integrated Flipkart new highly scalable checkout service from scratch for mobile-site and web-views for mobile apps
Developed One Time Password capability, checkout resume to prevent order drops
Responsible for new developments of cart and checkout modules of Flipkart mobile site and mobile apps
Developed e-Gift card feature of Flipkart
Responsible for migration of mobile site client from PHP to Java stack, migrated services to RESTful architecture
Effective interaction with Product Managers to make new developments and improvements

Bnp paribas india solutions private limited

Software Development Engineer

Oct 2012 – Jun 2014 · 1 yr 8 mos · Mumbai Metropolitan Region

Responsible for development and enhancement for various modules in Corporate Action system (Picasso) using Java, Spring, Hibernate and SQL Server 2008 R2 and Java Swing for UI with jGoodies
Effective interaction with Business Analysts to make new developments and improvements
Involved in deployment of application on various test environments (web logic server), and monitoring and investigating production batches and reports i.e., production support for batches

Maq software

Software Development Engineer

Aug 2011 – Oct 2012 · 1 yr 2 mos · Mumbai Metropolitan Region

Developed HTML5/ jQuery chart library which is used across different projects in MAQ Software
Responsible for analysis, design and development of complex end-to-end web projects
Developed jQuery enabled HTML5 slick grid components
Developed web components using HTML5, jQuery, AJAX and WCF and created RESTful .NET Web Services