Oct 2021 – Mar 2023 · 1 yr 5 mos · Toronto, Ontario, Canada · Hybrid

• As a key member of the Wayfair Ad Tech team, I owned and executed the development, integration, and deployment of third-party pixel and server-side tracking solutions. I was also responsible for revamping and migrating the existing tracking framework to a modern architecture. This involves:
• Worked with cross-functional teams to define and prioritize requirements for various legal compliance including GDPR, CCPA etc.
• Leading a team of engineers to design, develop, and test new solutions for user behavior tracking using server side events.
• Collaborating with third-party vendors (eg, facebook, google, bing, tradedesk, yahoo, Appnexus etc) to ensure smooth integration and support
• Monitoring and analyzing tracking data to identify and optimize ad campaigns to improve ad targeting.
• Communicating regularly with stakeholders to keep them updated on project progress and results

Apr 2021 – Oct 2021 · 6 mos · Toronto, Ontario, Canada · Remote

• SSENSE is an e-commerce and brick-and-mortar luxury and streetwear retailer based in Montreal, Canada. As a core member of the SSENSE order management system team, Led the successful migration from a PHP monolith service to a scalable microservices-based architecture that supports multi-tenant frameworks.
• Collaborated and worked closely with stakeholders and business teams to define and prioritize requirements.
• Led the development team of OMS system to build a scalable e-commerce product.
• Implemented best software practices and resolved technical challenges and made key decisions.

Nov 2018 – Mar 2021 · 2 yrs 4 mos · Mumbai, Maharashtra, India · On-site

• Designed and led a team of engineers to develop and launch a next-level social engagement platform that scales for millions of concurrent users. Optimized resources and re-architected applications to reduce overall project costs by up to 50%.
• Developed and maintained a generic event service that powers round-based contests, live streaming events, Watch n Play and other GE content to power various other engagements like Voting, Polls etc.
• Owned the conception, design and implementation of the a social signal service that connects friends with each other by sending contextual notifications in near real time, increasing CTR by 5x and engagement between users by 20x
• Built a leaderboard service that provides real-time global and social leaderboards for users.
• Used a strangler pattern to replace legacy systems and external dependencies, improving overall system stability. This includes services like user-profile, sports-ops, scorecard, match event notification, social-graph, wazowski, VRacde.

Nov 2017 – Nov 2018 · 1 yr · Dubai · On-site

• Owned and delivered the design and development of a highly scalable and flexible logistics system for noon.com, an e-commerce company in the Middle East, across UAE, Saudi Arabia, and Egypt. Built and led a team of engineers in India for offshore development.
• Developed the architecture for the entire logistics platform using microservices in Kubernetes, ensuring that all inter-service communication is over gRPC protocol.
• Managed a team of frontend, backend and QA engineers for building Logistics application that can serve both Domestic and Crossborder Logistics needs
• Prototyped, built and launched the entire firstmile of logistics, fully operational in UAE and Saudi Arabia.
• Integrated the business with the world's largest mall, The Dubai Mall, for hyperlocal deliveries in Dubai.
• Collaborated with the product team and stakeholders to ensure a high standard of software delivery

Jul 2017 – Oct 2017 · 3 mos

• Managing cross team integration and providing solutions for various implementation using python, Django, Elasticsearch and AWS Services like aws lambda, kinesis, API Gateway, Firebase and Postgres and Mongodb as database.
• Supervised programming team in developing applications for Lastmile, Line Haul, Cross border, Accounting and Billing
• Mentoring of team members and juniors whenever they get stuck
• Setup and worked on development of International Business
• Managed releases of projects across team
• Training and guidance of team members on various technologies
• Managing integration of microservices across different teams

Oct 2015 – Jun 2017 · 1 yr 8 mos

• Last Mile
• Link: http://delhivery.com/
• Last mile is the major project of Delhivery. Project is used for tracking all logistics information and routing of shipments all over the country. Build and optimized various application for last mile which is responsible for courier tracking and other activities. Implemented sortation system for sorting package according to their destination.
• Firstmile
• Link: http://www.delhivery.com/
• Designed and implemented Firstmile Application for Delhivery. This project is the initial phase of life cycle of shipment in logistics, where shipment/consignment are picked from vendor before the get delivered to end customer by Last Mile application. Build on REST API's this application enables company's client to create/schedule pickup request for consignment to be delivered, this application fully automates the workflow. This has enabled company to provide better service to their client pan India. Further extended firstmile application to mobile devices/Hand Held Devices
• Client Panel
• Link: http://cl.delhivery.com/
• Client pannels is an Analytic Panel for Delhivery’s Client to view information, reports, performance about their order via web interface for Lastmile and firstmile application. All reports and other information configurable as per needs is provided via various GUI tools using Charts, Tables and other formats. This also enables client to push orders via a simple graphical interface, download report or schedule regular report. The complete site is a Single Page Application build using Nodejs, Angularjs which interacts with Rest API Interface from the main server.
• Apart from above:
• Built RL (Reverse Logistic) Panel
• Leaded design and implementation of ODx (On Demand Delivery) - A Hyper-local application
• Optimized code for achieving better/faster performance.
• Build API for Mobile Application
• Push Notification using Kinesis, Lambda, Firebase

Mar 2014 – Sep 2015 · 1 yr 6 mos

• Worked on various core component of business like First-mile, Line Haul, Client
• Panel, Reverse Logistics Panel
• Designed and built Firstmile application for enabling clients to request pickup for their products
• Optimized part of line haul business process
• Created a Analytics Panel for clients to monitor their stats and shipments
• Optimized the process of last mile delivery and added various new features
• Integration of all 13 Sortation system across India and only point of contact for sortation related queries using AWS Kinesis, AWS API Gateway, Dynamodb and AWS Lambda

Aug 2013 – Feb 2014 · 6 mos · Chanakyapuri, New Delhi · On-site

• Project: ERP Implementation at Diesel Locomotive Works (DLW, Varanasi) and Rail Wheel Plant (RWP, Patna):
• The Diesel Locomotive Works (DLW) in Varanasi, India, is a production unit owned by Indian Railways that manufactures diesel-electric locomotives and its spare parts. It is the largest Diesel-electric locomotive manufacturer in India.
• Rail Wheel Plant, Bela is a subsidiary of Indian Railways. It is situated in Bela Gram Panchayat, Dariyapur Block Parsa and Saran district of Bihar. The project is being looked after by Workshop projects/Indian Railways, Patna
• Responsibilities:
• Preparation of SRS (System Requirement Sheet)
• Involved in user requirement analysis and verification.
• Involved in maintenance and customization of system requirements.
• Involved in user group meetings to gather system requirements.
• Involved in Analysis and design document specifications.
• Business Process Mapping
• Figuring out the potential user of the system
• Proposing various features and modules in new system.
• Specification and design of new systems along with Data Centre