Sep 2022 – Nov 2023 · 1 yr 2 mos · New Delhi, Delhi, India · On-site

Mar 2020 – Sep 2022 · 2 yrs 6 mos · Boston, Massachusetts

• 🔹Led cross-functional teams in the efficient execution of company goals and growth initiatives with a data-driven approach and ability to drive strategic vision for digital products or features.
• 🔹Developed and implemented customer activation strategies resulting in a 20% increase in user engagement and a 30% reduction in bounce rate.
• 🔹Worked closely with cross-functional teams to improve consistency and deliver a seamless experience across the customer journey.
• 🔹Leveraged cutting-edge solutions such as CDP and personalization tools to improve user segmentation and personalized experience resulting in a 15% increase in customer lifetime value.
• 🔹Conducted A/B testing and applied behavioral psychology to push customers more effectively along the funnel resulting in a 10% increase in conversion rates.
• 🔹Tweaked leads acquisition flows and customer onboarding experiences resulting in a 15% increase in customer satisfaction.
• 🔹Collaborated with stakeholders to develop a roadmap of growth projects that reflected business priorities and delivered measurable results.
• 🔹Responsible for full social media community management, including posting content, engaging with users, and managing the firm's brand while maintaining confidentiality and ethical standards.
• 🔹Restructured the entire display advertising program to improve results.
• 🔹Oversaw a budget of $5m per year and managed external marketing relationships with 3rd party software applications.
• 🔹Supervised direct and indirect reports.
• 🔹Responsible for the corporate internet marketing department, servicing eight Indique Hair LLC and retail location websites and the corporate website.
• 🔹Designed a sales attribution system to track and measure how website visitors convert into sales.
• 🔹Developed new advertising initiatives that increased overall advertising performance.
• 🔹Managed search engine marketing campaigns, including display, remarketing, and search campaigns, and continuously improved AdWords performance.

Feb 2019 – Feb 2020 · 1 yr

• 🔹 Led global digital marketing efforts for a guided travel company, overseeing website, social media, mobile, email, display advertising, paid search, and SEO
• 🔹 Responsible for strategy, development, and analytics of all digital products in support of corporate goals for four countries
• 🔹 Collaborated with regional and channel marketing teams to develop global digital strategies while maintaining consistent brand message
• 🔹 Implemented global social media strategy, resulting in a 40% increase in engagement and 60% increase in community size
• 🔹 Leveraged analytics to inform data-driven programs and optimize paid media and search campaigns
• 🔹 Managed external vendors to execute against strategy and other business priorities, on budget and on time.
• 🔹 Proven ability to effectively prioritize and manage multiple tasks in a fast-paced environment.
• 🔹 Strong leadership skills demonstrated through weekly meetings and performance reviews with digital marketing team.
• 🔹 Adept at collaborating with cross-functional teams to ideate and develop new products.
• 🔹 Consistently deliver weekly and monthly performance reports to key stakeholders, including digital marketing team and brand partners.
• 🔹 Lead the development and implementation of growth strategies that resulted in a 25% increase in user acquisition and a 30% increase in retention for the social commerce platform, HappyShappy.
• 🔹 Implemented A/B testing and optimization techniques to drive user experience improvements throughout the customer journey, resulting in a 20% increase in conversion rates.
• 🔹 Collaborated with cross-functional teams to execute and measure the impact of growth initiatives, including new feature development and social & engagement campaigns.
• 🔹 Managed and led a team of growth specialists to drive user acquisition and retention efforts, resulting in a 40% increase in overall revenue for the company.

Jan 2017 – Feb 2019 · 2 yrs 1 mo · Jabalpur Area, India · On-site

• At Engineering Innovations Research Lab Private Limited, I supported the digital marketing efforts of over 50 startups across a range of industries as an incubator. My responsibilities included:
• 🔹Leveraging performance and reporting tools like Google Analytics to provide insight and transparency into the search portfolio for clients and internal stakeholders
• 🔹Managing a call tracking solution for both Paid Search and Audience Extension campaigns
• 🔹Selling products and plans to new customers and upselling to existing customers
• 🔹 Identifying opportunities for customer development and revenue growth
• 🔹Working with the Inside Sales Representative to engage with inbound calls and prospect for new business opportunities
• 🔹Supporting the eMarketing team with monthly accrual and invoices processing
• 🔹Taking a leadership role in weekly meetings with the eMarketing team to review performance and priorities
• 🔹Directly managing Paid Search Operations Associate(s) and their management of PPC accounts
• 🔹Monitoring and tracking portfolio health and SEM product margin
• 🔹Managing strategy across various search engines and ad networks, including Google, Yahoo, and Bing
• 🔹 Supporting the sales and product management teams in revenue growth opportunities, including training and improving client retention.

Aug 2014 – Dec 2016 · 2 yrs 4 mos · Mumbai Area, India

• 🔹 Plan, develop, and implement an SEO strategy to maximize ROI and organic search optimization.
• 🔹 Conduct regular thorough keyword research and identify key SEO KPIs, including redirects, click rate, and bounce rate.
• 🔹 Prepare and present reports on a regular basis, identifying our buyer persona to better target audiences and implementing solutions in a timely manner.
• 🔹 Work with web developers and marketing teams to properly implement SEO best practices and suggest process and productivity improvements.
• 🔹 Stay up-to-date with the latest SEO and digital marketing trends and best practices.
• 🔹 Execute tests, collect and analyze data, and identify trends and insights to achieve maximum ROI in paid search campaigns.
• 🔹 Track, report, and analyze website analytics and PPC initiatives and campaigns, managing campaign expenses and estimating monthly costs while staying on budget.
• 🔹 Optimize copy and landing pages for paid search engine marketing campaigns and perform ongoing paid keyword discovery, expansion, and optimization.
• 🔹 Research and analyze competitor advertising links to identify opportunities for improvement.