Shweta Parab

Digital Marketing Specialist

India5 yrs 2 mos experience

Highly StableAI Enabled

Key Highlights

Expert in digital marketing strategies and social media management.
Proven track record in talent acquisition and candidate sourcing.
Strong analytical skills with a focus on data-driven recruitment.

Stackforce AI infers this person is a skilled professional in Recruitment and Digital Marketing within the BFSI sector.

Contact

Skills

Core Skills

Digital MarketingSocial Media ManagementRecruitingData AnalysisData Research

Other Skills

AI AgentsAnalytical SkillsArtificial Intelligence for BusinessAudience GrowthAutomationCandidate SourcingChatGPTChecksContent PlanningContent StrategyData EntryData ValidationDigital MediaDigital StrategyGenerative AI Tools

About

My current journey at Xcelyst Ltd as a Recruitment Analyst intertwines my growth in human resources with a PGDM education at Welingkar Institute of Management. Specializing in social media strategies and numeric acumen, I focus on identifying top-tier talent in the BFSI sector and enhancing recruitment outcomes. Emphasizing transparent communication, I ensure job openings reach the widest possible audience through strategic posting across various platforms. The combined expertise in data and social media management allows me to create robust candidate pipelines and contribute to high retention rates. Our team's commitment to connecting skilled professionals with fitting opportunities has led to substantial successes in talent acquisition. As I continue my studies, I aim to interlace the latest HR strategies with practical experience, driving value for Xcelyst Ltd and the sector at large.

Experience

Altshark llp

Social Media Manager

Oct 2025 – Present · 5 mos · Mumbai, Maharashtra, India · Hybrid

Okthen : advertising & marketing

Social Media Executive

Aug 2025 – Sep 2025 · 1 mo · Mumbai · On-site

Managed and executed digital marketing strategies for 5 client accounts across Hotel, Restaurant, Education, and Travel & Tourism sectors.
Handled LinkedIn, Instagram, and Facebook pages, focusing on content planning, engagement, and audience growth.
Created monthly social media content calendars tailored to each client’s goals and campaigns.
Supported client servicing by coordinating deliverables and maintaining consistent brand communication.
Assisted in boosting and optimizing paid campaigns to maximize reach, visibility, and ROI.

Digital MarketingContent PlanningSocial Media ManagementAudience GrowthPaid Campaign Optimization

Xcelyst ltd

2 roles

Recruitment Analyst

Jan 2023 – Jul 2025 · 2 yrs 6 mos · Mumbai, Maharashtra, India

Junior Data Analyst

Jan 2022 – Jul 2025 · 3 yrs 6 mos · Mumbai, Maharashtra, India

 Source potential candidates from various online channels
 Craft recruiting emails to attract passive candidates
 Screen incoming resumes and applications
 Interview candidate (Via Phone, Messages)
 Advertise job opening on company’s career page, Social Media, job boards and Internally
 Provide shortlists of qualified candidates to Manager
 Performing Various type of research e.g. Company Research, contact research and Email
Research

Candidate SourcingResume ScreeningInterviewingJob AdvertisingResearchRecruiting+1

Bds services pvt ltd (formerly balaji data solutions)

Desk Research Executive

Mar 2021 – Jan 2022 · 10 mos · Mumbai, Maharashtra, India

Performing Various Types of Research e.g. Company Research, Contact Research and Email Research.
Utilizing Various Search Engines to Research Data about the given Entities.
Conducting Web Research of Companies Details i.e. Address, HQ Tel, Email and Staff Details.
Sourcing of Relevant Data Information via Web and Using different types of Tools like Wikipedia, Goggle, LinkedIn, Zoom info, Xing, Bloomberg and Manta.
Capturing and Validation of Contact Email via our Email Verification
List Building and List Research as per Client Requirements.

ResearchData ValidationList BuildingData Research