NAINVI KAUR

Digital Marketing Specialist

Bengaluru, Karnataka, India8 yrs 8 mos experience

Highly Stable

Key Highlights

8+ years in Product Lifecycle Management and App Development.
Expertise in CleverTap and customer journey design.
Strong focus on UI/UX optimization and digital merchandising.

Stackforce AI infers this person is a Product Management expert in Fintech and Gaming industries.

Contact

Skills

Core Skills

Product Lifecycle ManagementProduct Management

Other Skills

AdvertisingApp Capability ProjectsApp UXBusiness MetricsCRMCampaign DesignCampaign ManagementCleverTapCleverTap Campaign CapabilitiesCommunicationCompetitive AnalysisContent Management Systems (CMS)Customer Relationship Management (CRM)Digital MarketingE-commerce

About

Results-driven professional with 8+ years of experience in Product Lifecycle Management and App Development across Finance and Gaming industries. Skilled in CleverTap and designing end-to-end customer journeys to drive engagement, retention, and growth. Strong interest in UI/UX optimisation and digital merchandising to enhance user experiences. Holds an MBA in Marketing & Finance from the International School of Business & Media, Pune, and a Bachelor’s degree in Financial Markets from Mithibai College of Commerce, Mumbai.

Experience

Mobile premier league (mpl)

2 roles

Senior Marketing Manager

Promoted

Jun 2025 – Present · 9 mos

Spearheaded user growth, Engagement & Reactivation initiatives across India and Brazil for MPL
Led MarTech efforts, implementing new channels like WhatsApp and Telegram across different geographies.
Led automated Journeys for Users across different cohorts like Activity bucket, Geography, Retention, Win back etc through different CRM Channels

User GrowthEngagementReactivationMarTechCleverTapCRM+2

Marketing Manager

May 2022 – Jul 2025 · 3 yrs 2 mos

Bajaj finserv

2 roles

Cluster Manager

Jan 2020 – May 2022 · 2 yrs 4 mos

App Capability projects - Bajaj Finserv Wallet App
Automation of App Properties
Clevertap Campaign Capabilities for B2B

App Capability ProjectsCleverTap Campaign CapabilitiesProduct Lifecycle Management

Unit Manager

Jun 2017 – Dec 2019 · 2 yrs 6 mos

Drive business Metrics on Bajaj Finserv Wallet App
Design Campaigns to drive EMI Card numbers on App
Manage App Properties for 30+ business

Business MetricsCampaign DesignProduct Lifecycle Management

Ambience publicis advertising private limited

Internship

Apr 2016 – Jun 2016 · 2 mos · Mumbai Area, India

Education

International School of Business & Media

Master of Business Administration (M.B.A.) — Marketing

Jan 2015 – Jan 2017

Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics

Bachelor's degree — Financial Markets (B.F.M)

Jan 2012 – Jan 2015

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