Sumit Batheja

Co-Founder

India17 yrs 2 mos experience

Key Highlights

Proven track record in media monetisation.
Established gaming marketing practices from scratch.
Driving partnerships with major gaming brands.

Stackforce AI infers this person is a Gaming and Digital Media expert with a focus on monetisation and strategic partnerships.

Contact

Skills

Core Skills

EntrepreneurshipBusiness GrowthGaming MarketingEsportsNew Market ExpansionRegional DevelopmentDigital MarketingBusiness Development

Other Skills

Account ManagementAd TechAdvertisingAnalyticsBusiness leadershipCRMCreator EconomyDigital MediaDirector levelExecutive managementGame marketingGametechGaming IndustryGeneral ManagementIndian Gaming

About

An Interactive entertainment-tech executive building something fun in the gaming world. I have established, grown commercial and revenue-focused flywheels(an x-Yodler and Aliren), serving some of the large media-tech orgs and upstarts—at Yahoo, and Alibaba ecosystem. My career span involves deep application & understanding of the media & content monetisation in gaming and non-gaming domain. A seasoned professional with a proven track record in media monetisation. Leveraging deep cross-market consumer insights and strategic B2B partnership landscape across India, the Middle East, and Africa hubs. Currently charting an entrepreneurial journey to create joyful, engaging consumer experiences in the interactive gaming space.

Experience

Ginger games

Founder

Sep 2024 – Present · 1 yr 6 mos · India · On-site

Leading the strategic vision & mission of our gaming startup enterprise. My role spans across driving the Investor relations, business and people leadership, as well as forging publishing and platform partnerships to drive commercial growth. I oversee the monetisation strategy and game marketing/UA efforts for our game IPs.

Investor relationsBusiness leadershipMonetisation strategyGame marketingUser acquisitionEntrepreneurship+1

Gamestack labs

Founding Partner

Mar 2023 – Mar 2025 · 2 yrs · India · On-site

Tyroo

Business Head - Gaming

Jan 2022 – Jan 2023 · 1 yr · India

Established Gaming marketing practice at the "0 to 1" stage at Tyroo (a Smile Group Co - one of the oldest and leading PE firms in INSEA).
Steered some of the stellar partnership portfolios including driving India mandate for Activision Blizzard King and JioGames. Worked with some of the best folks in business and built Tyroo Comet, to revolutionise brand integrations in the Indian gaming ecosystem.

Gaming marketingBusiness growthEntrepreneurshipBusiness developmentExecutive managementGaming Marketing+1

Gbarena

Esports Consultant

Jun 2021 – Dec 2021 · 6 mos · India · Remote

GB Arena is one of the leading Esports (PaaS) player in the MENA region. I was consulting the founding partner team in growing their international business footprint in UAE and KSA markets.

eSportsNew market expansionSales target managementNew Market Expansion

Shareit group

Regional Director

Oct 2018 – Mar 2021 · 2 yrs 5 mos · India, Dubai · On-site

Founding member of SHAREit ads business, P2P sharing app that served 1 Billion users in Emerging Markets. Led India market strategy execution on Admon revenue stack across Gaming and Non-Gaming media channels, later expanding into Middle East and South Africa (MESA) markets.
Curated India's 1st In-App Virtual Cricket Championship IP with WCC(Nextwave) and Nodwin Gaming.

Business growthDirector levelRegional developmentBusiness GrowthRegional Development

Vserv

General Manager

May 2018 – Oct 2018 · 5 mos

Alibaba group

Associate Director - Monetization

Jan 2017 – Apr 2018 · 1 yr 3 mos · India

Yahoo

Chief Manager

Jan 2012 – Dec 2016 · 4 yrs 11 mos · On-site

Spearheaded Yahoo Native ads revenue business establishment in India, leading full funnel revenue channel at YSM and transitioning to growth-leading Display, Programmatic, Native, and Video ad platform revenue.
Developed and managed Direct + Agency channels, achieving significant revenue growth and establishing a strong presence in the Indian subcontinent market.