Apr 2025 – Oct 2025 · 6 mos

• Global Consistency: Led the initiative to unify core product flows across geographies, improving brand consistency, reducing user friction, and enabling faster game launches with recognizable UI patterns.
• Design System Optimization: Streamlined MPL’s fragmented Vector Design System, reducing system colors from 750+ to ~120 without disrupting product experiences—establishing a scalable, maintainable color architecture.
• Component Scalability: Rebuilt and standardized key surfaces—Game Pages, Price Selection Cards, Leaderboards, and Tournament Screens—into configurable components. Reduced game launch timelines from 2+ sprints (~3 weeks) to dashboard-driven setup in 2–3 days.
• Team Leadership: Mentored and led a 15-member design team for six months in the absence of a Head of Design, driving delivery and maintaining quality standards during a critical transition period.
• Rebranding Initiative: Contributed to MPL’s rebranding exercise, shifting the platform identity from a minimal, utility-driven product to a playful, free-to-play inspired experience aimed at acquiring a wider user base.

Jul 2022 – May 2025 · 2 yrs 10 mos

• Global Expansion: Launched and scaled MPL’s platform in the US, Nigeria and Brazil, adapting UX flows to local user behaviors and cultural expectations.
• Onboarding Leadership: Owned the onboarding pod, driving first-time gameplay conversions, home screen optimizations, and surfacing data science–driven recommendations.
• Acquisition Funnels: Optimized core onboarding journeys, including:
• Website visit → download conversion, improved from ~56% to ~75%.
• APK download → install funnel, streamlined through improved user education and trust-building.
• Impacting 15M+ monthly visitors across 3 geographies.
• Standalone Apps: Designed and launched standalone Rummy, Win Patti, and Fantasy Sports apps with differentiated branding to target new cohorts. Drove 10% of platform traffic at 30% lower CPIs.
• Login Optimization: Standardized and improved login funnels across geographies, increasing install-to-login conversions from 81% to 89% via automation, number/OTP detection, and streamlined UX.
• Cross-Sell Experience: Redesigned the in-app ticketing system into a simplified, visually engaging flow, boosting cross-sell index by 25% across games.
• Revenue Efficiency: Spearheaded money rotation strategies to offset GST impact, improving revenue efficiency without disrupting user experience.
• Retention & Rewards: Led design for multiple high-impact features including User Missions (retention), Scratch Cards (reward/offer delivery), and payment offer surfacing across the platform.
• Team Leadership: Provided oversight for Payments & Customer Support pods, mentoring and guiding junior designers to ensure quality and consistency.

Feb 2020 – Jun 2022 · 2 yrs 4 mos

• Payments Experience: Partnered with the lead designer in the Payments pod to redesign core flows (Add Cash, KYC, Withdrawals), driving measurable improvements in funnel performance and user trust.
• Deposit Conversions: Increased deposit conversion rates from ~16% to 21% by refining funnel UX, upgrading UI, and surfacing contextually recommended payment methods.
• KYC Onboarding: Elevated KYC completion rates from ~30% to 60% through seamless third-party integrations, simplified verification steps, and transparent status visibility.
• Transaction Clarity: Redesigned transaction history screens to improve real-time payment status visibility, reducing inbound support queries.
• Feature Innovation: Launched new engagement features such as MPL Mall (reward claims), Collectibles (retention drivers), and First Ticket System (higher-stakes gameplay). The latter supported MPL’s first celebrity-led campaign, resulting in 1M+ tickets sold.
• International Expansion: Adapted payments UX for MPL’s launch in Indonesia, tailoring flows to local user behaviors and regulatory requirements.
• Customer Support Transformation: Overhauled the customer support experience—introducing automation, structured issue categorization, and transparent ticket tracking—leading to an 80%+ reduction in support volumes.

Jun 2019 – Dec 2019 · 6 mos · Bengaluru, Karnataka, India

• Spearheaded the design and prototyping of Olamoney Everyday card’s in-app experience including onboarding, dashboard to track usage and activites.
• Contributed to Olamoney redesign including credit card spend analyzer, personal loan product, repayment flows.
• Contributing to the design system to build upsell elements that can be used across multiple ola platforms.
• Brainstorming & refining product requirements with product managers/stakeholders and converting new product ideas to high fidelity mockups and prototypes.

Jul 2016 – Apr 2019 · 2 yrs 9 mos · New Delhi Area, India

• Responsible for UI/UX Design for mobile and web applications for consumers and doctors: analysis of workflow, creation of Lo/Hi-Fi mockups and prototypes.
• Working with Product Managers in developing product roadmap to improve user experience and engagement metrics.
• Led design for health & fitness tracking, rewards system (FITcoins), in-app step/tasks challenge, activity feed to improve user engagement. Achieved 30% increase in engagement metrics.
• Revamped web dashboard for doctors to service maximum concurrent users and ensuring timely response for best user experience.
• Collaborating regularly with mobile/web development teams throughout the feature release process.
• Responsible for designing all marketing materials/presentations, social media creatives, user engagement campaigns & print design.
• UI/UX design for cryptocurrency based fitness rewards app - ZOOL. Zool was one of the 32 apps selected for KIN developer program for promoting usage of cryptocurrency in daily use cases.

May 2015 – Jul 2015 · 2 mos · Noida Area, India

• DoctorsNow is an On Demand Doctor Video Visits
• Designed the User Interface of the web application using Google’s Material Design.
• Designed the Logo, Branding Kit, Business card and Social Media Creatives.

Mar 2015 – Apr 2015 · 1 mo · ISM Dhanbad

• Tento is a virtual table-tennis game which works on the base of Motion Sensing using technologies such as Image processing, accelerometer, gyroscope, compass. It parses player's motion into a game character movement. The game was the National Finalist in Microsoft Imagine Cup 2014 and 2015(among top 4 all over India). As a team member i played the role of designing the layouts,elements of the game using photoshop.

Dec 2014 – May 2015 · 5 mos

• On Demand Hyperlocal Delivery Concierge -
• Designed the UI for the User side App and the Driver side App. The designs were focused on minimalism and simplicity.
• Designed the complete branding( Logo,Print materials).
• Designed/developed the website www.theshopmates.com using bootstrap framework. Worked with the Android developers in the team to get the final apps ready for the launch. During the internship I got a good hold on minimal design, typography & Android design guidelines.
• Freshta - a whatsapp based on demand grocery delivery product
• Designed branding kit for whatsapp based hyperlocal grocery delivery service.

Jul 2014 – Jul 2016 · 2 yrs

• Participated across 30+ Freelance design contests across domains including UI/UX design for web and mobile products, Print Design and marketing campaigns design.