Kaustubh Khandelwal (he/him)

Product Manager

Bengaluru, Karnataka, India9 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in user acquisition and retention.
Expertise in A/B testing and data-driven decision-making.
Strong background in launching consumer and internal products.

Stackforce AI infers this person is a SaaS Product Manager with expertise in user engagement and growth strategies.

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Skills

Core Skills

Product ManagementProduct StrategyEntrepreneurship

Other Skills

A/B TestingAgile MethodologiesAnalytics DashboardsBusiness DevelopmentBusiness Growth StrategiesBusiness SolutionClient OperationsCompetitive AnalysisData AnalysisData AnalyticsDefining RequirementsFunctional SpecificationsGrowth InitiativesGrowth StrategiesInnovation Grants

About

As a Senior Product Manager with over 8 years of experience in high-growth tech environments, I have a proven track record of leading product strategy, driving user acquisition, and managing cross-functional teams to deliver innovative software solutions. My expertise spans A/B testing, data analysis, and optimizing user engagement, with a strong focus on enhancing product processes through automated workflows and strategic, data-driven decision-making. With over 7 years of experience launching consumer and internal products for startups—as an early employee, founder, and consultant—I bring a robust technical and analytical background, coupled with a passion for entrepreneurship and innovation. I thrive in lean/agile settings, enjoy wearing many hats, and excel at solving complex problems to deliver value to users and stakeholders. I am always eager to learn, collaborate, and share my insights with fellow PMs, early-stage companies, and scaled startups.

Experience

Kutumb

Senior Product Manager

Jan 2022 – Present · 4 yrs 2 mos

Crafto - Mobile first Canva app
Boosted Retention and Conversion: Spearheaded market strategy for the India segment, resulting in a 1 million active subscriber base through targeted team-led experiments.
Implemented Video Content Strategy: Boosted payment conversion by 30% by integrating and optimizing video content within the product across markets.
Led International Market Expansion: Managed the Brazilian & US markets, built a localized product and support team, and increased user engagement with customized strategies.
Enhanced Payment Retention: Achieved a 60% improvement in M1 payment retention by conducting A/B testing focused on intrinsic and extrinsic user motivations for the Brazilian market.
Increased Payment Conversion: Drove a 52% increase in payment conversion through strategic A/B testing and optimizing the recommendation algorithm for the Brazilian market.
Developed Multilingual CMS: Created a content management system (CMS) supporting 5 languages across 3 countries, with content moderation and experiment management capabilities.
Kutumb is an Indian homegrown community platform focused on regional vernacular communities.
Increased monthly active users from 2 million to 10 million by leveraging data-driven strategies and comprehensive AB testing, highlighting expertise in user growth and retention.
Worked on retention experiments to increase D30 retention by 46%, utilizing targeted strategies to enhance user engagement and loyalty.
Enabled over 10,000 communities to monetize effectively by integrating seamless donation and membership modules.

A/B TestingData AnalysisUser EngagementProduct StrategyMarket StrategyPayment Conversion+2

Likeminds

2 roles

Product Manager

Apr 2021 – Jan 2022 · 9 mos

Orchestrated comprehensive product strategy and execution for consumer apps and B2B2C solutions, significantly enhancing user engagement and monetization across 60+ communities through innovative analytics dashboards and tailored features.

Product StrategyUser EngagementAnalytics DashboardsProduct Management

Product Management Consultant

Jan 2021 – Apr 2021 · 3 mos

Betterplace safety solutions

Product Owner

May 2020 – Oct 2020 · 5 mos · Bengaluru, Karnataka, India

Pioneered and launched the 'Onboard' product, transforming client operations for over 100 enterprise businesses by implementing paperless and touchless onboarding processes, and optimizing employee activation workflows.

Product DevelopmentClient OperationsOnboarding ProcessesProduct Management

Ithaka - travel social commerce

2 roles

Core Team & Growth Lead

Dec 2019 – Mar 2020 · 3 mos

Strategically expanded market presence from inception to 100,000 downloads, achieving an NPS of 70+, by automating 70% of trip planning processes—cutting planning time by 55% and increasing trips planned sixfold, showcasing effective conversion and retention strategies.
Elevated new traveler acquisition from 100 to over 25,000 per month by implementing innovative growth strategies, including referral programs and SEO optimizations, directly contributing to a substantial increase in platform engagement and retention.
Played a key role in establishing cultural guidelines and actively participated in the POSH committee, fostering a positive organizational culture and ensuring compliance with workplace safety norms.
Startup Hustle trivia: Designed the product for a better part of 2 years to supplement for lack of an in-house designer.

Market Presence ExpansionTrip Planning AutomationGrowth StrategiesProduct Management

Product Manager

Sep 2016 – Dec 2019 · 3 yrs 3 mos

Authentic

Co - Founder

Jun 2015 – May 2016 · 11 mos

• Spearheaded product and business development, successfully launching a pilot program with five clients and securing innovation grants, establishing a robust foundation for scalable ID verification solutions.

Product DevelopmentBusiness DevelopmentInnovation GrantsEntrepreneurship

World economic forum

Global Shapers Fellow

Jun 2014 – Aug 2014 · 2 mos · remote

Summer Intern Fellowship Project by Global Shapers – a key initiative by the Global Agenda Council of the World Economic Forum and Global Youth Summit.