Dec 2022 – Jun 2023 · 6 mos · Gurugram, Haryana, India · On-site

• I joined Trident as the Lead- Digital Marketing. My role involves scaling the new D2C brand, myTrident.com, and managing a portfolio of marketing spending totaling 5 crore.
• On Brand:
• ➡️ Secured Kareena Kapoor Khan as the Brand Ambassador for Trident.
• ➡️ Strategized and executed a year-long influencer deal for myTrident, including engagements with mini-celebrities.
• ➡️ Launched brand campaigns such as #myloveforhome.
• ➡️ Developed a network of agencies for Trident, including Publicis Groupe, Owled Media, OneImpression, SociatTag, and Three Fourth Productions.
• ➡️ Coordinated various shoots for social media and performance marketing.
• ➡️ Maintained relations with TVF and Hotstar.
• Performance Marketing:
• ➡️ Increased ROAS by 30% by introducing festive sales throughout the year.
• ➡️ Improved retention by 15% by leveraging channels like WhatsApp and Email marketing. Tech stack: Salesforce.
• ➡️ Collaborated with agencies to reduce ACOS by 13% in Amazon ads.
• ➡️ Maintained relations with agencies like AdYogi, Lyxel and Flamingo

Apr 2022 – Nov 2022 · 7 mos · Delhi, India · On-site

• Specialisation: Influencers, Social Media and Performance Marketing
• ➡️ I am extremely proud of building a highly skilled and talented team for Seekho
• ➡️ Assessed and analyzed the overall marketing strategy for the company.
• ➡️ Last Project: Responsible for starting and developing a product marketing strategy from the ground up. & starting YouTube channel for acquisition.

Oct 2021 – Apr 2022 · 6 mos · Delhi, India · On-site

• ➡️ Skyrocketed performance marketing to 1 Crore per month from 10 lakhs per month
• ➡️ Assembled a top-notch team for influencers, social media, and community management
• ➡️ Partnered with 500+ influencers on LinkedIn, Instagram, Twitter, and YouTube
• ➡️ Oversaw more than 50 lakhs in Influencer marketing expenses
• ➡️ Launched SeekhoX, a talk show featuring Ankur Warikoo, Raj Shamani, BeerBiceps, which significantly boosted Seekho's branding.
• ➡️ Rapidly grew social media following from 0 to 20,000 on LinkedIn and Instagram.

Nov 2020 – Oct 2021 · 11 mos · Delhi, India · On-site

• ➡️ Successfully partnered with over 300 placement cells and college societies across India, resulting in the acquisition of 20,000+ users.
• ➡️ Introducing Seekho's hiring feature, we received the first 1,500 video applications and onboarded notable companies such as POpxo, Myglamm, Fampay, Pepper Content, and Trell.
• ➡️ Through growth hacking efforts, we gained over 100,000 users from LinkedIn and generated 2 million website visits for Seekho.
• ➡️ Launching CBC, we generated over 1 million in revenue.
• ➡️ Conceptualized the go-to-market strategy for Seekho.

Nov 2019 – Oct 2020 · 11 mos

• Startups that I have helped: 𝐕𝐞𝐝𝐚𝐧𝐭𝐮, 𝐔𝐒-𝐛𝐚𝐬𝐞𝐝 𝐈𝐧𝐜𝐮𝐛𝐚𝐭𝐨𝐫, 𝐂𝐡𝐚𝐭𝐏𝐨𝐝, 𝐒𝐡𝐢𝐧𝐗
• ➡️ Expertise in Hiring: I have a strong track record in hiring for a variety of roles, including sales, marketing (social media, design), operations, and interns from top tier colleges.
• ➡️ Distribution Experience: I have successfully built distribution for consumer apps through various channels, including community pages, distribution pages, publishers, campus ambassadors, and social media channels (LinkedIn, Instagram, influencers, YouTube).
• ➡️ EdTech Experience: I have extensive experience in the edtech industry, including projects with companies like Vedantu in scaling the supply of educators and building entire curriculums and products for a US-based company.

Jan 2019 – Jun 2019 · 5 mos · New Delhi Area, India

• ➡️ Led efforts to increase membership and revenue by converting guests into paying members and retaining existing members.
• ➡️ Developed and executed marketing campaigns to expand the reach of the club.
• ➡️ Facilitated the development of leadership and public speaking skills among members through Toastmasters

Sep 2018 – Oct 2019 · 1 yr 1 mo · Gurgaon, India

• ➡️ As a member of the Acquisition team, I contributed to HVDC government and international projects.
• ➡️ My responsibilities included creating business cases and cash flows for tenders to evaluate the financial viability of projects valued at over 1 billion INR.
• ➡️ I assisted the Technical Team with cost estimation and bid document preparation.
• ➡️ I handled commercial operations with Siemens entities in Germany, Vietnam, Canada, the Middle East, Bangladesh, and Malaysia.
• ➡️ I also prepared commercial deviations in tenders to minimize risks in projects.
• ➡️ I coordinated with a tax consultant to validate business models in cases of potential risks.
• ➡️ In addition to bidding, I served as the Business Administrator for an Engineering Hub, where I was responsible for revenue forecasting, billing, and man hour planning with the Engineering Heads. The Engineering Hub had a turnover of 144 million INR.

Oct 2017 – Sep 2018 · 11 mos · Gurgaon, India

• ➡️ Selected as the only candidate from college for the Siemens Commercial Trainee Program among over 110 students.
• ➡️ Completed rotational training in various Business Units, including PG SU, Transmission Solution, Digital Grid-Pro, and EM sales.
• ➡️ Underwent training in commercial operations in factory and sales offices for 7 months in four different locations: Vadodara, Mumbai, Gurgaon, and Bangalore.
• ➡️ Assumed various roles within Siemens, including calculating EVA for new machinery, preparing budget offers, creating risk sheets in sales contracts, managing debtors, capitalization, provisioning, sales order booking, and inventory management.
• ➡️ Participated in various trainings at Siemens, including business simulation, PACT workshops, soft skills, advanced Excel and PowerPoint, and corporate training.