Sthitapragyan Mohanty

Co-Founder

India8 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Founded a B2B SaaS company and authored a book.
Scaled a finance newsletter to over 100k subscribers.
Built a marketing team from scratch at CarbonMinus.

Stackforce AI infers this person is a B2B SaaS marketing leader with expertise in content strategy and growth marketing.

Contact

Skills

Core Skills

Content MarketingMarketing StrategyProduct ManagementMarket ResearchEmail MarketingGrowth MarketingSales & Marketing

Other Skills

AIAdvertisingAhrefsB2B MarketingBrand MarketingCRO ManagementCampaign PlansCampaign StrategiesCopywritingCreative WritingDigital CopywritingEmail CampaigningEmail StrategyGoogle AnalyticsGoogle Search Console

About

I am a full stack marketer, entrepreneur, and author passionate about B2B SaaS. My journey started in 2012 when I aced my 10th board exams with a perfect score in Maths. I continued my academic excellence in 12th and graduated from IIT Bombay in 2018. In 2019, I founded Indexify, a B2B SaaS company that aimed to revolutionize how businesses use data. Although the venture failed in 2020, I learned a lot from experience and shared my insights in my book "I was born human". Later that year, I joined CarbonMinus, another B2B SaaS company, as the Head of Marketing. I built a marketing team of 5 talented people from scratch and helped grow the company's revenue and customer base. In 2022, I moved to HighRadius, a leader in AI-powered finance solutions. There, we launched FINsider, a financial newsletter that provides insights and analysis on fortune 500 companies receivables, treasury and accounting tactics. Today, I am leading FINsider with 100k+ members across the financial globe. I enjoy creating, analyzing, and optimizing valuable content that educates, entertains, and engages our audience. I am always open to new opportunities and challenges in AI, SaaS and finance. Feel free to connect with me :)

Experience

Highradius

2 roles

Principal

Promoted

Jan 2024 – Present · 2 yrs 2 mos

FINsider: Scaled HighRadius flagship finance newsletter to 100k+ subscribers. Owned strategy, content, and analytics. Delivered actionable insights on receivables, treasury, and accounting, featuring stories from fortune 500 companies like Nvidia, Apple, Google, Meta, Tesla, and Nike.
Agentic AI Demo Videos: Built interactive demos for Order-to-Cash AI products (collections, deductions, credit, invoicing, payments). Partnered with product and marketing to script scenarios, simplify messaging, and enable sales with on-demand education assets.
Product Benchmarking: Led research across 1,100+ customers, benchmarked KPIs against Hackett Group & IOFM data. Equipped product and sales with insights to sharpen positioning and demonstrate customer ROI.
Analytics: Audited LinkedIn, Substack, and web channels to track audience growth and content performance. Delivered competitor benchmarks and recommendations that shaped content strategy and improved visibility.
Webinars: Produced webinars with finance leaders in North America & Europe. Turned customer transformation stories into scalable marketing assets aligned with demand generation and sales motions.

Google AnalyticsHubSpotAhrefsVWOGoogle Search ConsoleMicrosoft Clarity+9

Senior Executive

Jun 2022 – Dec 2023 · 1 yr 6 mos

FINsider: Managed end-to-end operations for newsletter content, SEO, analytics, and website.
Email Marketing: Scripted targeted nurture and prospecting emails for O2C, R2R, and Treasury audiences across executive, mid-management, and frontline personas.
Content: Created first actionable R2R assets (Maturity Assessment Model, Revenue Leakage Calculator) to support sales pipeline.
Copywriting: Wrote ad copies for LinkedIn campaigns across product launches, webinars, and lead-gen campaigns.
Web Optimization: Led website analytics & A/B testing initiatives for demo forms and CTAs, improving conversions across product pages.
Chatbot: Ideated, launched, and executed HighRadius first qualified chatbot with conversational flows and sales rep integration, driving faster prospect engagement.

Google AnalyticsHubSpotVWOGoogle Search ConsoleGoogle SheetsAhrefs+5