May 2024 – Apr 2025 · 11 mos · Bengaluru, Karnataka, India · Hybrid

• New Vertical Expansion. US markets. 0-1
• I lead marketing production and GenAI pipelines

Sep 2022 – Jan 2024 · 1 yr 4 mos · India

• Our mission is to provide education, tools and technology to help young innovators everywhere create inventions that can make a difference to the world. We are a team of passionate educators, and innovators who hope to equip people with practical, problem-solving abilities.
• Broke-even within first year of operations itself, growing revenue, from ‘zero’ to ~INR 13 lacs. Secured ~600 enrolments with a 2.5X ROAS
• Led website UI/UX; devised learner flow, format, and interactions for learning development platform; and drove marketing collateral development efforts
• Utilized data-driven insights to refine content strategy, boosting engagement across diverse audiences.

Jul 2022 – Jun 2023 · 11 mos · Manipal

Jun 2022 – Jul 2023 · 1 yr 1 mo · Bengaluru, Karnataka, India

• As a marketing consultant, I transform marketing operations with strategic overhauls and data-driven approaches. Crafted content and lead generation pipelines for optimal market reach and conversion. (Digital Marketing, Marketing Technology)

Dec 2020 – May 2022 · 1 yr 5 mos

• In my role as a content marketing manager I strategized and produced YouTube content that garnered millions of views. My role involved competitive analysis, channel optimization, and team leadership, ensuring our content was both engaging and educational.
• Led team of 20 artists, writers, digital marketers and editors for conceptualization, scripts, storyboarding, shooting videos, and creating thumbnails and logos for shows, such as Fun Fact Fridays, Learn with Byju’s, and others for BYJU's YouTube Channels
• Maintained project’s scope across multiple media formats – undertook market research, competitors’
• analysis, user research, feasibility studies, and evaluated formats to determine performance across channels
• Strategized and produced YouTube moment marketing videos, garnering over 2M+ combined views

Dec 2019 – Dec 2020 · 1 yr

• In my tenure as a Project Manager & creative lead, I was at the helm of multiple projects, including Byju’s English Learning App and Osmo. My focus was on creating intuitive UI/UX interfaces, enhancing user engagement, and streamlining resource requirements. I worked with content, creative and tech teams to give vision,shape, personality to the chat interface which was gamified, personalized to represent a friendly anthropomorphic character.
• Led the launch of BYJU's ELA app and reduced resource requirements by 20% and product corrections by 30% by implementing proof of concept development system and drafting rework guidelines for design, scrips, shooting, and edits
• Spearheaded the design and development of interactive chat character for children for BYJU's ELA app
• Led development of prototypes and frameworks for videos and varied show formats of educational content, live video streaming interface, and UI/UX component designs for the app, in partnership with pre-visualization, content, art, product and technology leads for BYJU’S FutureSchool.
• Led the Indian art division for OSMO Palo Alto for game development for Math Wizard and Reading Box products

Dec 2018 – Dec 2019 · 1 yr

• Led 3 team leaders for development of Workbooks (supplemental print publication integrated with a digital platform for content visualisation and test taking) & led 2 business heads for creative direction, production, and media planning for DBEL’s 300+ videos.
• Lead media and content teams to design and structure BYJU's math and science workbooks, for grades 4-8, right from ideation to final printing stage, reducing projected product timelines by 25%
• Developed and led pedagogical, art, and media pipelines for communicating visual content and led creative direction, production, and media planning with over 6 external studios for BYJU's DBEL’s 300+ videos.

Dec 2017 – Dec 2018 · 1 yr

• Carried out early stage product research for Disney BYJU'S early learn app.
• Created customised questionnaires, feedback matrix, Key Takeaways to dissect customer learn journeys.
• Devised multiple early stage scripts that set the course of the project.
• Contributed to art direction, script, execution for proof of concept videos in different formats including stop motion videos for early stage development of the app.

Sep 2016 – Nov 2017 · 1 yr 2 mos

• Edited, storyboarded and conceptualized over 50 videos in STEM learning.

Oct 2015 – Nov 2015 · 1 mo

• Experience in handling of high-throughput apparatus used for standard tests related to serology, hematology, virology etc in addition to special tests such as those for glycated haemoglobin. I also learnt about bioequivalence studies using tandem MS.As a result i have a strong grasp over modern technologies such as flow cytometry, ELIZA, chemiluminescence assays and modern colorimetric analysis techniques.