Madhurendra Pratap Singh

Business Development Executive

Bengaluru, Karnataka, India9 yrs 8 mos experience
Most Likely To Switch

Key Highlights

  • Increased user-generated content from 15k to 65k daily.
  • Achieved 600% content growth in three months at Healofy.
  • Onboarded over 5000 content creators with high monetization rates.
Stackforce AI infers this person is a B2C growth strategist with expertise in creator-led monetization and community engagement.

Contact

LinkedIn

Skills

Core Skills

Creator Ecosystem Development & MonetizationStrategic Growth & Platform Monetization

Other Skills

BMSBrand ManagementBusiness AnalysisBusiness DevelopmentBusiness Growth StrategiesCC++CRMCategory ManagementChange ManagementCommunicationCommunity DevelopmentCommunity EngagementContent Creation & ManagementContent Creator Onboarding

About

Dynamic and growth-oriented business leader with more than 9 years of experience directing creator-led strategies, monetization, and user acquisition on rapidly expanding B2C platforms. My area of expertise is creating scalable ecosystems that deliver quantifiable effects on engagement, GTM execution, retention, and revenue at the nexus of UGC, UGC strategy, creator-led growth, platform scalability, live streaming, live commerce, and social commerce. I’ve led large-scale projects across time zones, spearheaded GTM and monetization strategies, and collaborated with product, content, and BD teams to design creator-centric experiences and growth loops. With a deep understanding of platform behaviour, content dynamics, and user psychology, I’ve helped scale communities from scratch and enabled sustainable revenue models for creators and platforms alike Notable contributions include scaling Eloelo’s branded livestream business, launching monetization funnels for Moj creators, and leading host acquisition at Healofy. Core Competencies: Strategic Growth & Platform Monetization Creator Ecosystem Development & Incentivization Models Livestream Programming & Interactive Content Strategy Influencer/Creator Partnerships & Campaign Management Performance Analytics & Data-Led Optimization Cross-functional Execution | GTM Strategy | Stakeholder Management I believe in a “zero to one” mindset, agile execution, and building for scale with creativity and precision. Open to collaborating on opportunities in creator economy, live commerce, or content-led growth ventures.

Experience

Eloelo

Manager - Revenue Growth

Jun 2023 – Present · 2 yrs 9 mos · Bengaluru, Karnataka, India · On-site

  • Orchestrated a remarkable increase in user-generated content from 15k to 65k daily through
  • strategic programs and initiatives.
  • Established and nurtured an engaged community of 8k creators by implementing robust teams and
  • processes.
  • Conducted comprehensive market and competitor research to devise growth strategies and
  • execution plans.
  • Successfully onboarded and trained over 5000 content creators, driving 80%+ monetization rate.
  • Conceptualized and executed creative campaigns resulting in a 30% increase in UGC submissions.
  • Monitored KPIs related to community growth, engagement, and UGC, presenting insights to
  • stakeholders.
  • Collaborated cross-functionally to implement engagement tactics, including live Q&A sessions and
  • virtual events
User AcquisitionCommunity DevelopmentMarket Research & AnalysisPerformance Analytics & Data-Led OptimizationCross-Functional CollaborationCreator Ecosystem Development & Monetization+1

Sharechat

2 roles

Associate Manager

Oct 2021 – Mar 2023 · 1 yr 5 mos · Bangalore Urban, Karnataka, India

Operation Lead - Categories Growth

Nov 2020 – Oct 2021 · 11 mos · Bangalore Urban, Karnataka, India

  • Led content creator onboarding process and onboarded 5000+ Content creators, with 19 direct
  • reportee onboarding team
  • Oversee UGC creation metrics for Hindi, Punjabi, Bengali, Bhojpuri, Gujarati, and Marwari
  • Managed hashtag campaigns and monitored viral trends for a brand partnership, Managed over
  • 2000 Hindi creators
  • Worked on viral trends to understand and promote virality in a niche genre
  • Managed performance tracker, daily metrics for reportees, fresh content creators, and exciting
  • content creator
  • Monitoring the overall content creator's & category growth
Content Creator OnboardingPerformance TrackingHashtag Campaign ManagementCreator Ecosystem Development & Monetization

Healofy

Key Account Manager (Influencer Manager)- Business Growth & Operation

Sep 2019 – Nov 2020 · 1 yr 2 mos · Bangalore · On-site

  • Onboarded and trained 500+ influencers to create content on the Healofy social network
  • Executed plan for Healofy UGC platform launch and managed end-to-end cycle of communication
  • flow
  • Laid out the plan for content growth, experimented with and developed a learning strategy for the
  • process, Automation, and tech-product team feedback
  • Led Hindi & English communities and executed content growth plan and achieved 600% growth in
  • three months, content created from 500/day to 3500/day
  • Managed external communication for the Hindi community, Also selected, trained, and grown
  • number of verified content creators to 1800 in the first 3 months
  • Analyzed trends and helped influencers generate targeted content to drive engagement
  • newly launched platform
  • Enabled verified content creator to build a self-sustaining UGC model for constant growth
  • Handled backend operations, incentive plan, and bugs handling for onboarded influencer/verified
  • content creators
  • Introduced 20+ new content categories for the Hindi and English communities by onboarding
  • strategic accounts
Influencer ManagementContent Growth PlanningCommunity EngagementCreator Ecosystem Development & Monetization

Hansol logistics india private limited

Senior Executive- Sales and Operation

Aug 2018 – Sep 2019 · 1 yr 1 mo · Gurgaon, India · On-site

  • On-boarded 10+ accounts for warehouse solution sales process, Purchase estimate of 120M
  • Managed Inventory logistic operations for 2 key accounts – 11000 Sqft warehouse space
  • Managed procurement for 5000 SKUs, Generated purchase orders and inventory forecast reports
  • Created sales proposals and ad-hoc order proposals for current accounts for repurchase
  • requirement
  • Led warehouse operation for key accounts, Managed manpower and operational requirements
  • requests
Sales OperationsInventory ManagementLogistics Coordination

Traveltriangle

Marketing Strategist and Bussiness Development

Aug 2015 – Nov 2017 · 2 yrs 3 mos · Sector 18, Gurgaon · On-site

  • Led and Managed logistic supply and vendor contracting for the Weekend Getaway category
  • On-boarded and managed 20+ transportation vendors and achieved a 100% fulfillment rate for
  • category
  • Planned and created supply forecast reports and saved 5 lacs+ in cancellation charges
  • Launched weekend trip package for 5+ destinations, post-destination research, and contracting
  • Handled corporate trip planning and sales for 10+ strategic corporate clients and converted 20+
  • trips
  • Decreased total logistic expenses by up to 20%/month through profitable tie-ups and vendor
  • profiling
  • Manages Vendor Payments, Reconciliation, and escalations while ensuring a great relationship
  • with vendor
  • Led vendor panel training sessions for 50+ on-boarded travel agents through seminars and training
  • sessions
  • Trained agents on customer communication to improve agent conversion efficiency by up to 50%
  • Achieved 100% sales target through agent mentoring and travel package remolding
  • Created a process with the internal team for the efficient onboarding process
  • Created and published the report for agent performance metrics to improve productivity
Vendor ManagementSales StrategyLogistics Planning

Education

Indian Institute of Management, Lucknow

Executive Program — Organizational Leadership and Change Management

Oct 2022 – May 2023

BABU BANARASI DAS INSTITUTE OF TECHNOLOGY AND MANAGEMENT

Bachelor of Technology - BTech — Electronics and Instrumentation

Jan 2008 – Jan 2012