Prateek Shamkuwar

Product Manager

Bengaluru, Karnataka, India10 yrs experience
Most Likely To Switch

Key Highlights

  • Boosted user retention by 80 bps in gaming.
  • Launched multiple successful live gameshows.
  • Developed strategy for Jio Games competitive portal.
Stackforce AI infers this person is a Product Manager in the Gaming and Entertainment industry.

Contact

Skills

Core Skills

Product ManagementUser Engagement

Other Skills

A/B TestingAnalyticsB2CBusiness DevelopmentCC++CommunicationConversion RateCross-team CollaborationCustomer Journey MappingEnergy Efficiency ConsultingFeasibility StudiesImpact AssessmentManagement ConsultingMatlab

About

Seasoned Product Manager with experience in boosting user engagement and retention in B2C domain. Worked both in high paced startups & scaled MNCs in casual gaming, livestreaming and entertainment industry across web and android app. Adept in developing product roadmap, cross team collaboration, strategy execution, wireframing and data analysis. I joined Eloelo to experience fast-paced startup and managed a portfolio of 6 games and 4 gameshows. Worked on improving gameplay funnels, enabled video calling feature, integrated Ludo from external vendor, delivered time critical game shows for Rahul Dua and Aakash Chopra, launched Snakes and Ladders, and increased coverage of vernacular users resulting in D1 retention increase. I took a leap with joining Qualcomm in their highly ambitious project of developing a consumer app which allows users to stream their gameplay while the firm can retrieve processors data for further analysis from Qualcomm's SDK. As MPL's Esports PM, I worked on increased join rates of users playing the 8-ball pool, World Cup Cricket tournaments and reducing customer service tickets. Worked as Product Manager in Jio Games team, built a comprehensive tournament platform on web and in JioGames app. Also, assisted in defining Jio Games strategy. My stint at Hay Group as Associate Consultant where I worked with various clients in organizational strategy domain. My academic years at Indian Institute of Technology, Delhi & Indian Institute of Management, Calcutta helped me develop analytical, problem-solving ability and business acumen. Before IIM Calcutta, I worked as Consultant at PwC Advisory for 2 years where I helped Development Agencies & Governments in devising strategy and implementation of projects related to energy sector. I have also worked extensively with MSMEs in energy efficiency domain Apart from this, I am a classically trained Tabla Player and enjoy playing Badminton. ✉️ prateek6577@gmail.com

Experience

Hubilo

Senior Product Manager

Jul 2024Present · 1 yr 8 mos · Bengaluru, Karnataka, India

Eloelo

Product Manager

Sep 2022Apr 2024 · 1 yr 7 mos · Bengaluru, Karnataka, India · On-site

  • Achievements -
  • Received Employee of the month award out of 80 employees (Apr’23) for successful game launch & metrics increase
  • Games in Live streams -
  • Managed portfolio of 6 games in livestreaming format at a MAU of 3M+; increased rolling D1 by 80 bps
  • Launched 4 live gameshows – Competitive Bingo, Cricket Quiz; Guess the Price & Snakes and Ladders; played by 2 Mn+ users, 33%+ watch time than platform; for celebs like Rahul Dua and Aakash Chopra
  • Increased gameplays by 25% across games by A/B experiments to increase game retention by 5%
  • Revamped “Predict Next Ball”, introduced contest as hook to maintain platform retention during matches
  • P2P games -
  • Introduced Ludo formats, Quick & Classic, (10% DAU coverage), integrated with Zego; playtime> 17 min
  • Conceptualised Game Companionship, users to play with hosts; waitlisting and turn based gameplay
  • Increased platform D1 retention by 55 bps; revamped the flow and separated content & app language
  • Platform Features (Vernacular and Ratings) -
  • Estimated demand of vernacular users; identified scope of increase in acq. campaigns to suggest supply
  • Added 1k+ organic ratings per day from ratings feature; identified happy moments and optimized flow
Metrics ReportingAnalyticsProduct Road MappingProduct RequirementsProduct DeliveryWritten Communication+11

Qualcomm

Product Owner

Oct 2021Jul 2022 · 9 mos · Bengaluru, Karnataka, India · Remote

  • Worked on special project for Qualcomm on mobile gaming and esports initiatives
  • Product -
  • Conceptualized Qualcomm’s 1st ever B2C product involving game streaming & esports
  • Conducted customer research to identify proposition & differentiators to incorporate into features
  • Partnerships and Tournament -
  • Owner of “conQuest” – an esports tournament involving ~600k registrations and 40Mn. viewership on YT
  • Working with various endemic & non-endemic brands to onboard as sponsors for esports tournament
  • Managing relations with publishers, Qualcomm counterparts to host tournament in SEA and LATAM
  • Managing vendors – Tournament execution (team of 10) and App development (team of 5) for delivery

Mobile premier league (mpl)

Product Manager

Jul 2021Oct 2021 · 3 mos · Bengaluru, Karnataka, India

  • Worked as a PM in MPL Esports
  • ▪ Defined Q3 product roadmap; Identified user needs via CX & UX research, NPS surveys & internal tests
  • ▪ Reducing CS Tickets (by 25% Q/Q) and User join rates (by 25% Q/Q) via roadmap initiatives

Jio

Product Manager

Oct 2019Jun 2021 · 1 yr 8 mos

  • Strategy -
  • Benchmarked entire value chain of gaming industry to provide recommendations for gaming business
  • Defined go-to-market plan for gaming business; Presented to Director; currently under implementation
  • Developed vision documents, business plan, partnership pitch decks for Esports business for CXOs
  • Product Manager (JioGames Esports Portal) -
  • Conceptualized and defined product roadmap for Esports competitive gaming portal; Working with team of 4 developers, 2 designer & 2 QA to deliver MVP; Phase 2 implementation on-going
  • Developed PRD and feature spec. documents, defined user experience, dimensioning for the product
  • Launched a beta tournament with sponsors JioMart, MediaTek & Qualcomm pan India; prize pool $68k
  • On-boarded 93k users on platform in 27 days of event launch with 3.3K logins/day average
  • Achieved 43k teams created on portal and 6K+ participation with 200K+ targeted SMS to users
  • Achieved a traffic of 5.25L on landing page; 45.15K DAU (avg.) with an avg. time spent of 3 minutes
  • Integrated with Ads SDK, garnered 9.3M impressions, 65.52K clicks with 0.7% CTR on sponsor ads
  • Integrated with APIs of popular Esports games to automate user verifications and results
  • Product Manager (JioGames Android App) -
  • Conducted market research and defined & prioritized features for MVP; development in progress
  • Defined user flows & wireframes, developed feature documentation, planned sprints; go-live in July’21
  • Introduced 1st ever-user created tournaments, Gamification to acquire more users based on research

Korn ferry hay group

2 roles

Associate Consultant

Promoted

Jun 2018Oct 2019 · 1 yr 4 mos · Mumbai, Maharashtra, India

  • ▪ Conducted HR due dilligence to identify key HR risks and financial liabilities for one of the largest telecom firms in Japan
  • ▪ Analysed org structure, compensation & benefits and HR processes of target firm
  • ▪ Drafted post-merger integration communication letters & FAQs for employees from group CEO
  • ▪ Provided project management & stakeholder engagement support across geographies (Japan and US)
  • ▪ Developed talent mobility framework for $12 bn. FS conglomerate and Pharma major to reduce attrition
  • ▪ Conducted 70+ interviews and evaluated job roles including 20+ CXOs using Hay methodology Stakeholder Mgt.
  • ▪ Assisted an Indian Central govt. body in developing leadership assessments for PSU bank directors

Consulting Intern, PPO

Apr 2017May 2017 · 1 mo · Guraon

  • Secured Pre-Placement Offer (PPO) from the firm.
  • As an intern, I was involved in project strategy & execution as well as business development activities.
  • Some of the details include -
  • ▪ Developed 9 training & orientation decks for IAS officers; used in 50+ sessions in 38 dist.
  • ▪ Conducted 2 stakeholder meetings with 5 IAS officers; 4 sessions in 2 DM offices
  • ▪ Analysed infra. equipment industry & firm’s financial performance and org. structure
  • ▪ Proposed dealerships transformation for $ bn. auto conglomerate based on 3 factors

Indian institute of management, calcutta

PGP Representative, Student Council

Dec 2016Nov 2017 · 11 mos

  • ▪ 1/4, elected by 500+ students as council member; received souvenir by PGP Chair
  • ▪ Introduced 1st ever dynamic course bidding process; reduced time from 12 days to 3 hr
  • ▪ Partnered with Amazon to introduce Kindle with preloaded books for upcoming batch
  • ▪ Negotiated 100% rise in financial aid for students attending Intl’ Conferences to 10L INR
  • ▪ Organized Institute Lectures inviting Nobel Laurate Mohd. Yunus, Kunal Bahl; 1k+ footfall

Pricewaterhousecoopers (pwc) india pvt. ltd.

Consultant

Jul 2014May 2016 · 1 yr 10 mos · Gurgaon, India

  • Assisted multilateral and bilateral agencies such as the World Bank,JICA, GiZ etc. in undertaking policy level interventions that enable development of Energy Efficiency and Renewable Energy sector in India.
  • Achievements -
  • ▪ Received Client Appreciation thrice for World Bank, Japan Int’l Coop. Agency & NFL
  • ▪ Single-handedly developed Feasibility analysis note on India’s targets for Paris Summit
  • ▪ Worked on 10 EoIs and proposals; Bagged 3 projects from UNDP, ADB, World Bank
  • Some of the projects include -
  • World Bank Consulting projects -
  • ▪ Facilitated $4 Mn energy saving implementations in 268 MSMEs; Developed media plan
  • ▪ Coordinated with 13 agencies to conduct 28 workshops in 5 MSME areas promoting EE
  • ▪ Benchmarked energy communication campaigns; Formulated 6 recommendations
  • ▪ Conducted stakeholder mapping; Interviewed 6 CXOs-NITI Aayog, FICCI & analyzed responses
  • Govt. Policy Analysis Projects -
  • ▪ Feasibility and impact assessment of GoI energy saving plan; Identified $171 Mn savings
  • ▪ Recommended inclusion of Railways, Refineries, DISCOMS; Accepted by Min. of Power
  • ▪ Assessed drivers for growth & market potential of Renewable in off-grid energy sector
  • ▪ Developed media content to increase solar pumps uptake in Bihar for Indo-German Energy Forum

Itc limited

Internship

Nov 2010Dec 2010 · 1 mo · Bhadrachalam Area, India

  • Worked on improving the efficiency of brown stock washing process
  • ▪ Identified least efficient washing press among others to in pulp cleaning process
  • ▪ Project appreciated by CXO-2 management; Saved 2.9L/yr ’10
  • ▪ Evaluated losses in each washing press by calculating TDS values of input-output stream

Education

Indian Institute of Management, Calcutta

Post Graduate Diploma in Management

Jan 2016Jan 2018

Indian Institute of Technology, Delhi

Dual Degree (M.Tech. + B.Tech.) — Chemical Engineering

Jan 2009Jan 2014

Indira Kala Sangeet Vishwavidyalaya (IKSV), Khairagarh

Prathma Pratham Varsh in Tabla

Jan 2003Jan 2004

Central Academy Sr. Sec. School, Kota

High School

Jan 2007Jan 2009

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