Apr 2021 – Jun 2022 · 1 yr 2 mos

Oct 2018 – Apr 2021 · 2 yrs 6 mos

• Involved in the strategizing, ideating and building of cricket.com - right from product positioning to a 5-year roadmap
• Introduced Criclytics – a cricket analytics feature, comprising of match-related data and predictive engines, to help users gain a more insightful purview on the game of cricket being played
• Launched Fantasy Research Centre (FRC), which helped in creating a cross-platform user base, and helped in increasing user engagement on the platform
• Achieved growth in key metrics – App Installs, Time Spent and Concurrent Users - highest average time spent on the platform amongst cricket apps (since April 2020)

May 2017 – Sep 2018 · 1 yr 4 mos · Chennai Area, India

• Owning modules such as View Profile, Listing and Communication on various platforms – Desktop site, Mobile site (and PWA) and Android App – of Community Matrimony domains
• Brought about new features/modifications to existing features to accelerate growth in key metrices – Logins, Profile Views, Interests Sent, Responses, etc.
• Using Growth Hacking methodologies, contributed significantly to improving Customer Activation, User Engagement and Retention on the product
• Worked on the release of a Progressive Web App (PWA) for our 340 domains, that caters to a wholly different spectrum of our users
• Also involved in the conceptualization, development and release of a new version of an extremely successful Community Matrimony domain – Divorcee Matrimony with a radically different business model
• Major Projects:
• o Creation of logic for Intermediate pages and Dashboards on Desktop/App to bring about sustained User activity on the product – improved Unique Interests sent from App by 8% and Overall responses from App by 31%
• o Sorting algorithm to determine the order in which profiles appear on Listing Views – A/B tests on the same to determine which algorithms work effectively
• o Subject-line experiments – executed a self-learning algorithm that dynamically determines the most popular subject-line and sends that to majority of the customers – contributing to growth in overall open rate
• o Implemented a facility for users to Decline Interests with reasons – a customer insight that translated to improving Response rate on the product

Apr 2016 – Jun 2016 · 2 mos · Chennai Area, India

• Entrusted with the responsibility of reducing Customer Service Interactions happening in BharatMatrimony.com, brought it down from 51000 to less than 44000 per month
• Analysed customer interactions to identify when and how users reach out – altered the product to improve user experience on the product
• Brought about changes in the system of capturing user interaction data, worked on improving user on-boarding process

Dec 2013 – May 2015 · 1 yr 5 mos · Chennai Area, India