Jul 2020 – Oct 2024 · 4 yrs 3 mos · Bengaluru, Karnataka, India · Hybrid

• Microsoft Teams Platform Growth & App Store
• 1. Spearheaded App Store development for acquiring app integrations on Teams-mobile
• 2. Increased conversion (visit-to-install) via A/B tests, relevant categorization and ratings
• 3. Driving integration of AI-powered apps (GPTs, custom copilots, plugins) into the platform store
• Microsoft Teams Platform Development
• 1. Fundamentals - Guiding app developers to improve app launch latency via co-development & knowledge sharing
• 2. Led features to refine user experience, including task module, manual refresh & deeplinks enhancements
• 3. Enhanced developer experience via integrating 3P OAuth providers, file downloads & Apple Dev ID support
• Microsoft Teams Ecosystem Success & Enablement
• 1. Guided M365 products (Outlook, Union) and M365 SDK team on app integrations
• 2. Empowering Validation team to support 2K+ developers; Reduced partner bugs and app go-live TAT
• 3. Guided 10+ ISVs and SaaS partners in the Eastern Hemisphere to build apps with >50% quality score
• 4. Enabled 3 SaaS partners to generate $1MN ARR from Teams by developing collaborative integrations
• Authored developer documentation and 10 best practices guides for partners to make engaging apps

Jun 2018 – Jul 2020 · 2 yrs 1 mo · Gurugram, Haryana, India · On-site

• MMT Activities, Events and Meals & Deals
• 1. Product Lead of MakeMyTrip funnels for Experiences, viz.: Activities, Events and Meals & Deals
• 2. Steered the funnel metrics: 3.5x growth in shoppers; 10x growth in orders and 5x growth in overall conversion
• 3. Formulated a CMS dashboard based on QOR admin panel to manage 35K products, ~500 collections and 1000+ cities/localities. This admin tool empowers inventory management & vendor management
• 4. Ideated growth hacks like scratch cards and flash sales that led to 2x growth in traffic & 5x more orders
• 5. Conceptualised cross-sell of Activities on other verticals such as Hotels, Flights, Holidays and Chatbot
• 6. Led implementation of UGC in the form of Ratings & Reviews; ~20K ratings received on 2500+ products
• 7. Initiated the development of QR code scanner, persuasion engine and personalised recommendations
• 8. Launched food delivery vertical to augment business and funnel traffic
• MMT Seller App
• 1. Managed supplier system from product-end to drive supply-side on MakeMyTrip, Goibibo and RedBus. The supplier system is live on the app and web platforms and is currently accessed by 3700+ vendors
• 2. Implemented features like Analytical Dashboards, Redemption, Price & Inventory and Product creation
• 3. Streamlined API integrations with 20+ domestic & 15+ international suppliers to import ~25K products

Dec 2016 – Jun 2018 · 1 yr 6 mos · Mumbai · On-site

• 1. Drove product roadmap for ZEE5 partnering with global stakeholders from Content, Marketing and Technology.
• 2. Worked closely with Think Design to develop new UI/UX on all the platforms including Android TV
• 3. Drafted specifications for back-end team at Axinom for various features – Discounting System, Content Search, Device Management, Taxation, Parental Control, Content Management and Travelling User Profile
• 4. Integrated Ditto TV on mobile app and Android TV app of Thailand’s biggest telecom player – AIS
• 5. Managed the embedment of Ditto TV application on the cross-platform OS of Beijing’s Zeasn Info Tech

Aug 2015 – Dec 2016 · 1 yr 4 mos · Mumbai · On-site

• 1. Responsibilities: (i) Providing payment solutions to business partners (ii) Driving volume and value of transactions (iii) Development of new products and features (iv) Decreasing pain points for customers (v) Campaigns for adoption by customers (vi) Data analysis to prepare MIS, identify trends and gauge insights
• 2. Campaign Management for Mobile Payments: Executed campaigns for driving transactions through SMS, mobile notifications, eMailers, website banners
• 3. Business Development: Successfully integrated various business partners and companies on bank's IMPS network for remittances and collections
• 4. Alternate Channels: Channel Owner of Twitter Banking, SMS Banking, IMT Banking and USSD Banking; Managed new developments and ensured timely grievance redressal on these channels

Aug 2014 – Aug 2015 · 1 yr · Mumbai · On-site

• 1. Responsibilities: (i) Design the features, User Journey and back-end process flow (ii) Risk assessment and control (iii) Coordination with Developers, Testers & IT (iv) Analyse Performance Metrics
• 2. Axis Mobile (Flagship app of Axis): Optimised existing workflows; Regular addition of new features: FD/RD creation, Push Notifications etc.
• 3. Managed development and deployment of a Mobile Application for annual Branch Heads’ Meet. The execution was appreciated by top management and 2700+ Branch heads across the country

Jun 2014 – Aug 2014 · 2 mos · Mumbai · On-site

• Analysis of Prepaid Gift Cards in Retail Channel
• 1. Studied the current market scenario w.r.t. market size, product portfolio, major players & growth opportunity
• 2. Suggested the right TG to target; Made recommendations for Product Design and Marketing Campaigns
• Debit Card activation
• 1. Coordinated with Debit Cards team in assessing the effectiveness of discount-based offers in 4 test markets
• 2. Developed marketing collateral for the campaign including leaflets, newspaper ads, mailers, insta kiosks etc.
• Understand repertoire Credit Card usage among consumers
• 1. Analyzed the CIF, share-of-pie in POS/ATM usage and growth trends of credit cards issued by major players
• 2. In-depth interviews with customers to learn about emotions, usage pattern and perceptions about credit cards
• 3. Deduction of media consumption habits of respondents; Assess effectiveness of promotion channels & offers

Apr 2013 – Jun 2013 · 2 mos · Mumbai Metropolitan Region · On-site

• 1. Developed and structured new banking product for Indian market; Service currently exists only abroad
• 2. Prepared launch plan from Branding, Financial analysis to Go-to-market strategy for the new account
• 3. Evaluated penetration opportunity among TG; Devised Positioning, Communication & Sales strategy