Jan 2024 – Aug 2024 · 7 mos

Feb 2022 – Sep 2024 · 2 yrs 7 mos · California, United States

• Powerplay is construction management SAAS platform.
• Worked in CEO's office [Aug'23 - Nov'23].
• Played a pivotal role in sustainably achieving 30% month on month retention.
• Audited pre-sales call quality and advised improvements.
• Setup processes for KAMs to optimize follow ups for early customer feedback.
• Dug deep and shared insights around 'Influential Persona' p.o.v.
• Re-framed notification architecture for major modules.
• Built feature 'Expense Module' which increased sales by +13%.[June'23-Aug'23]
• Prioritized this feature out of 3 others.
• Prepared case studies around user's current processes and challenges faced.
• Collaborated with designer and built a functional prototype for validation.
• Got thumbs up from all the customers on the prototype.
• Automated post sales demo follow-ups resulting in 4% more closed sales.
• Deep dived into understanding New selling values. [May'23]
• Led International Expansion into the US market. [Sep'22 - April'23]
• Market analysis.
• Assessment of Product & Tech feasibility for launch.
• Explored multiple problem discovery & validation channels.
• Completed multiple experiment cycles.
• Concluded with reasons of not succeeding.
• Worked on FTUE in Onboarding POD. [Feb'22 - Aug'22]
• Analyzed onboarding Funnel step by step to understand the drop-offs.
• Experimented with Infographics and UX to enable FTU to attain value ASAP.
• Improved funnel by 16% more users creating 1st project.

Aug 2020 – Feb 2022 · 1 yr 6 mos · Jaipur, Rajasthan, India

• Designed an ERP for Project Managers, Maintenance Team, Field workers catering to their pain points i.e. Project Flow | Project Completion Status | Leakage Detection | Issue Prioritization | User View | IOT Integration.
• Smoke tested applications before launch.
• Upskilled on ground staff to take correct updates on time.
• Managed 33,000 OHT under 'Har ghar jal jeevan yojna'

Jan 2020 – Jul 2020 · 6 mos · Jaipur, Rajasthan, India

• As a Growth Hacker, firstly I understood the target market and the current work environment and conceptualized and initiated new Yoga Courses, Teacher training programs, also marketed each initiated course in its own segment.
• Actively handled the social media and increased the brand equity by hitting the target customer's psychological aspects.
• With proper strategic marketing I was able to scale up the sales amidst lock-down.

May 2019 – Jul 2019 · 2 mos · Jaipur, Rajasthan, India

• Elroute a social platform for local businesses to expand their network.
• As a part of the founding team, carried out research around:
• SAARC countries import - export policies and rules
• HS Codes study
• Rajasthan Industries
• Idealized & designed the platform solving with minimum viable use cases.
• Onboarded new businesses, created their profiles understanding selling psychology.