Oct 2021 – Feb 2023 · 1 yr 4 mos · Bengaluru, Karnataka, India

• Social product around 1v1 video challenges, backed by top-tier VCs like Accel and Elevation ($2.5M Seed)
• Hit great early traction- 15k DAU with 25% Day 7 retention
• Eventually had to shut it down as we couldn't figure out PMF
• Returned 40% of the raised capital back to investors

May 2021 – Sep 2021 · 4 mos

• A small reboot before the next plunge

Jul 2019 – Apr 2021 · 1 yr 9 mos

• Responsible for P&L and Growth of 3 categories - HealthHub, Meat and Premium - ARR > $100m
• Undertook foundational Zero to One category design work spanning across a cross-functional team: Product, Design, Merch, Supply, and Consumer Insights to establish and launch HealthHub and Premium (Scootsy transition)
• Created the playbook for Category evaluation and design for all future consumer opportunities at Swiggy

Apr 2017 – Jun 2019 · 2 yrs 2 mos

• Joined Swiggy as the National Head of Sales & Business Development. Worked with multiple stakeholders, and a 350+ member sales team to deliver multiple objectives for the platform. Listing down a few:
• 1. Quality of supply (aiding platform conversions): Responsible for throughput and quality of new restaurant on-boarding across the country. Automated systems, and diversified channels to enable Swiggy to add a selection of 10k restaurants per month, without completely depending on captive sales bandwidth
• 2. Platform revenue: Drove bottom-line for the platform by increasing revenue realized from restaurants through Commissions and Ads
• 3. Platform Affordability: Increased the participation and depth of discount extended by restaurants. Headed campaign planning and execution. Also worked with the product team to bring in new discounting features like Free Delivery, Freebies etc
• 4. Competitive Moats: Worked on the strategy, budgeting and go-to-market for signing top restaurants on exclusivity across the country
• 5. Account Management & Salesforce enablement: Automated restaurant on-boarding, and introduced Vymo, a Lead-management tool for the fleet-on-street sales team
• 6. Compliance: Ensured business continuity during regulatory changes like mandatory FSSAI licensing of restaurants, or mandate on GSTIN declaration from restaurant partners

Sep 2016 – Mar 2017 · 6 mos

• Promoted to head General Merchandising's marketplace (4500+ sellers) to drive supply-side metrics impacting the business unit’s top line, bottom line, customer experience & seller experience. Enabled by a passionate team of 50+ account managers, regional heads & national key account managers working across 6 cities

Aug 2015 – Aug 2016 · 1 yr

• Promoted to head National Key Account management for General Merchandising. Led the charge to augment supply of engaged sellers, & drive key business metrics (assortment, pricing, inventory) for Growth

Oct 2014 – Jul 2015 · 9 mos

• Hired to build, manage and scale up the account management team for Home & Kitchen categories. Defined several processes & policies to govern Snapdeal’s Marketplace & institutionalized ways of working for the entire Account Management team

Jun 2013 – Oct 2014 · 1 yr 4 mos · Multiple Locations

• Inducted as a Management Trainee (AUT'13). Responsible for sales, distribution and business development for ITC's paperboards business in UP & Delhi-NCR. Managed sales turnover in excess of 10 Cr per month, spanning 50+ key accounts & 5 distributors

Apr 2012 – Jun 2012 · 2 mos · Hyderabad Area, India

• Secured a Pre-Placement Offer (PPO) for commendable work done
• Interned with the Paperboards and Specialty Paper Division and undertook the following activities during the course of internship:
• Market Sizing for New Product Category
• Unlocking new value propositions for the product on the basis of primary research
• Identifying Market Development Partners
• Generating leads of potential end use customers

Jun 2009 – Apr 2011 · 1 yr 10 mos

• § Winner of the 'Employee of the Month' Award in August 2010