Sep 2023 – Apr 2024 · 7 mos · Bengaluru, Karnataka, India · On-site

• Spearheaded successful growth initiatives at Licious through strategic planning and execution, to drive notable improvements in retention and conversion metrics:
• Conceptualised and implemented the 'Giveaways and Sampling' initiative, resulting in increased Power User Retention and enhanced user experience.
• Elevated the Licious Infiniti Loyalty Program, iteratively refining adoption and renewal processes while implementing personalized value communication models for diverse customer cohorts.

Jul 2022 – Jul 2023 · 1 yr · Mumbai, Maharashtra, India

• Leveraged data-driven insights to create a multi-tiered loyalty program that amplified user engagement and retention. Continuously monitored feature performance, collecting user feedback and metrics to guide iterative refinements, thus maximising the program's impact and increasing ROI.
• Led the development of innovative features such as Rewards Shop Categorization, which not only enriched user interaction, but increased overall customer satisfaction.
• Guided the development and success of Multi Match Fantasy gameplay for Dream11 by defining its strategy, building the product roadmap, launching it to the market, and managing its lifecycle.

Aug 2018 – Apr 2021 · 2 yrs 8 mos · Bengaluru, Karnataka, India

• Worked closely with business leads to understand product use cases, consumers journeys, business applicability and impact of each use case to help build a Conversational Intelligence platform.
• Created customised demos of the product to be pitched to clients, and tested the product proactively to improve it early in the cycle.

Jun 2017 – May 2018 · 11 mos · New Delhi Area, India

• Taught 200 girl students at an under-resourced government school situated in an urban slum in New Delhi.
• Designed and delivered dynamic, student-centered lesson plans that catered to diverse learning styles, fostering an inclusive and engaging classroom environment.
• Collaborated with fellow educators, parents, community members and other stakeholders to create a holistic support system that addressed students' academic, emotional, and social needs.
• Forged strong connections with students, and developed strong emotional and social competencies in self and classroom using reflective practices
• Project: Ranthambore (An initiative by the school team to take underprivileged girls on an educational trip to Ranthambore Sanctuary from grades 6th to 9th)
• Co-Headed the Fundraising campaign consisting of 6 fellows
• Designed the fundraiser page and raised Rs 2 lakh+ funds for 6th-9th grade altogether

Mar 2017 – Jun 2017 · 3 mos · Hyderabad, Telangana, India

• Worked on researching the root cause for various technical issues faced by the sellers through multiple troubleshooting tools by dint of both voice and blended process.