Somnath Sinha Maha Patra

Product Manager

Bengaluru, Karnataka, India20 yrs 2 mos experience
Highly StableAI Enabled

Key Highlights

  • Led national scaling of Flipkart Grocery and Quick Commerce.
  • Pioneered AI/ML integration in product workflows.
  • Built foundational AdTech platforms driving significant growth.
Stackforce AI infers this person is a Product Leader in E-commerce and AdTech with strong AI/ML expertise.

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Skills

Core Skills

Product ManagementCloud InfrastructureBusiness StrategyProduct DevelopmentAdvertisingSearch TechnologyProject ManagementSoftware DevelopmentSystem AnalysisR&d EngineeringTelecom Solutions

Other Skills

AI/MLAI/ML PilotsAdTechAttribution ModelsBingBootstrappingBusiness DevelopmentCISCO IOS XRClick PredictionConsumer ExperienceCortanaCross-Functional CollaborationCross-functional Team LeadershipDigital MediaE-Grocery

About

Product leader with 14+ years of experience across e-commerce, adtech, and AI/ML-driven products. I specialize in taking products from 0→1 incubation to nationwide scale, while building strong cross-functional teams and transforming how businesses operate through technology. At Flipkart, I built and scaled E-Grocery and Quick Commerce from the ground up - shaping customer experiences, supply chain systems, and internal operations tools. I also created Flipkart’s self-serve Product Listing Ads platform, which became a core growth engine for sellers and advertisers, powered by AI/ML-driven ad placements, attribution models, and recommendation systems. Earlier, I worked on search experiences at Microsoft and drove mobile adtech innovation at AdIQuity (one of the world’s first mobile RTB platforms, later acquired by Flipkart). Most recently at Google, I contributed to enterprise security products, complementing my consumer and commerce expertise with infrastructure and cloud exposure. I thrive on solving diverse product challenges — from building new businesses to embedding AI/ML into workflows, to leading cross-functional teams at scale. My passion lies in combining innovation with execution to deliver measurable customer and business impact

Experience

Google

Group Product Manager

Feb 2024Mar 2025 · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

  • Led development of enterprise security products in Google Cloud, including Privileged Access Manager (PAM) and Cloud Infrastructure Entitlement Manager (CIEM)
  • Drove product-led growth, enabling rapid customer adoption
  • Partnered with infra and security teams to shape Google Cloud’s least privilege access strategy
Enterprise Security ProductsGoogle CloudProduct-Led GrowthProduct ManagementCloud Infrastructure

Flipkart

6 roles

Senior Director and head of Product - Grocery and Quick Commerce

Promoted

Apr 2022Feb 2024 · 1 yr 10 mos

  • Scaled Flipkart Grocery to national footprint, shaping consumer experience, supply chain systems, and internal operations tools
  • Launched and scaled Quick Commerce pilots across Grocery, Fresh, Mobiles, and Electronics, validating new business models through agile experimentation
  • Embedded AI/ML into demand forecasting, fraud detection, pricing and personalisation, improving efficiency and customer engagement
  • Pioneered new interfaces including voice-assisted shopping and early GenAI pilots for conversational/list-based commerce
  • Recruited and mentored cross-functional teams, fostering a customer-first, data-driven culture
E-GroceryQuick CommerceAI/MLConsumer ExperienceSupply Chain SystemsProduct Management+1

Director and Head of Product - Flipkart Grocery

Promoted

Oct 2019Apr 2022 · 2 yrs 6 mos

  • Led product strategy and execution for Grocery during its early scaling phase
  • Built foundational systems and tools across supply chain, ops, and consumer experience to enable rapid growth
  • Partnered cross-functionally to drive decision-support and productivity tools
  • Initiated AI/ML pilots and new shopping interfaces, laying the groundwork for scale
Product StrategyAI/ML PilotsCross-Functional CollaborationProduct ManagementProduct Development

Senior Group Product Manager

Apr 2019Sep 2019 · 5 mos

Group Product Manager

Jul 2017Mar 2019 · 1 yr 8 mos

  • Led the end-to-end consumer experience for Flipkart Grocery’s 0→1 product stack
  • Launched an industry-first app-in-app shopping experience, setting the foundation for dedicated grocery growth
  • Built local marketplaces to ensure flexibility and agility while scaling the business
  • Drove multiple consumer-focused innovations (targeted offers, guided navigation, expiry transparency, cart-in-cart) to acquire, retain, and grow the grocery user base
Consumer ExperienceProduct Listing AdsAdTechProduct ManagementAdvertising

Senior Product Manager and Head of Product - Product Listing Ads

Promoted

Jul 2016Jun 2017 · 11 mos

  • Scaled Flipkart’s Product Listing Ads (PLA), driving adoption across the seller ecosystem
  • Launched new attribution and pricing models (e.g., Cost per Basket Addition, indirect sale attribution)
  • Introduced new ad formats such as Sponsorship Ads with innovative pricing models (e.g., Cost per Time Share)
Product Listing AdsAttribution ModelsPricing ModelsProduct ManagementAdvertising

Product Manager III

Apr 2015Jun 2016 · 1 yr 2 mos

  • Helped build Flipkart’s AdTech platform from the ground up, launching Product Listing Ads as a core monetization product
  • Rolled out AI/ML-based click & conversion prediction improving ad relevance and efficiency
  • Launched AI/ML based auto bidding solutions to buy traffic from exchanges
  • Partnered with sellers via insights tools and webinars to improve campaign performance and ROI
AdTechAI/MLClick PredictionProduct ManagementAdvertising

Microsoft

Product Manager II

Feb 2013Apr 2015 · 2 yrs 2 mos · Hyderabad Area, India

  • Led event search globally across Bing.com, Cortana, and Windows, improving coverage and user engagement
  • Launched proactive and reactive search features on Cortana to enhance contextual discovery
  • Owned music search experiences on Bing.com (US), expanding content coverage
  • Managed strategic partnerships with global data providers, serving as primary technical liaison
Event SearchBingCortanaProduct ManagementSearch Technology

Adiquity - global mobile ads platform

Head of Product Management

Mar 2011Feb 2013 · 1 yr 11 mos · Bangalore Area, India

  • Served as founding product manager in a mobile adtech startup, driving product, ops, and marketing responsibilities
  • Built one of world's first real-time bidding (RTB) platforms for mobile ads, scaling to billions of monthly impressions
  • Launched ad network mediation, and direct advertiser solutions for publishers and developers
  • Developed partnerships with DSPs, publishers, agencies, and networks, growing adoption across the ecosystem
  • Represented AdIQuity at global forums (Ad-Tech, Apps World), strengthening brand and thought leadership
Real-Time BiddingMobile AdsPartnership DevelopmentProduct ManagementAdvertising

Subex ltd

2 roles

Project Manager

Dec 2010Mar 2011 · 3 mos

  • Managed roadmap project for a new order management software. Took part in partner evaluation and proof of concept activities.
Order Management SoftwareProject ManagementSoftware Development

System Analyst

Oct 2007Jan 2011 · 3 yrs 3 mos

  • Job is to understand and analyze the requirements of software product to provision new CISCO IOS XR based routers and then design and implement the solution
  • Started working as a project manager to manage a new telecom order management product
  • Developed a tool to reduce coding time up to 25% in the module
Telecom SolutionsCISCO IOS XRSystem AnalysisSoftware Development

Utstarcom

R&D Engineer (NMS)

Jul 2004Oct 2007 · 3 yrs 3 mos

  • Integrated two different products to build a network provisioning and management solution, providing more functionality that resulted in increase of combined demand for the solution
  • Developed real-time fault detection and notify system which helped customers to reduce response time to network/equipment failures.
Network ManagementFault DetectionR&D EngineeringTelecom Solutions

Education

Indian Institute of Management Bangalore

MBA

Jan 2008Jan 2010

HEC Paris

Management Education

Jan 2010Jan 2010

Banaras Hindu University

Master of Computer Science

Jan 2002Jan 2004

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