Riya Pariyar

Co-Founder

Bengaluru, Karnataka, India3 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in building magnetic LinkedIn brands for B2B founders.
Proven track record in growth marketing and user engagement.
Skilled in crafting compelling content that drives business growth.

Stackforce AI infers this person is a B2B marketing specialist with a focus on personal branding and growth strategies.

Contact

Skills

Core Skills

Linkedin MarketingPersonal BrandingGrowth MarketingUser Lifecycle ManagementEmail MarketingCreative Writing

Other Skills

BloggingContent EditingContent StrategyContent managementEmail campaignsGhostwritingLead GenerationMarketing CampaignsProduct communicationSocial media managementWriting

About

Your content isn’t bad. It’s just not working. You’re showing up, posting often, maybe even being vulnerable. But it’s not turning into DMs, opportunities, or growth. You’re not alone. Most B2B founders struggle to translate their story into a brand that actually sells. They either sound too generic or too self-promotional and in the noise of LinkedIn, they go unnoticed. That’s where I come in. Hey👋, I'm Riya, I help B2B founders build strategic, magnetic LinkedIn brands that lead to inbound opportunities, stronger credibility, and business growth without faking a persona or burning out from content. With 2+ years in personal branding, I’ve worked with 7 founders and top freelancers in total (especially in SEO and recruitment), and have consulted 25+ creators to clarify their positioning, sharpen their voice, and build their authority through ghostwriting and brand strategy. By day, I’m a Product Marketer at quso.ai, where I craft GTM strategies, lead feature launches, run churn reactivation campaigns, write for social, and build our Learning Center which brings a strategic edge to every brand I work on. And when I’m not doing all that I’m either recreating memes, trekking, reading books, or writing for myself on LinkedIn. Struggling to make your LinkedIn presence actually work for your business? DM me “LinkedIn” or check out my Featured.

Experience

Career break

Personal goal pursuit

Oct 2025 – Present · 5 mos

Hike

Product Marketing Intern

Jul 2025 – Sep 2025 · 2 mos · Remote

Quso.ai

Product Marketing Executive

Jan 2025 – Jul 2025 · 6 mos · Bengaluru, Karnataka, India · Hybrid

At Quso, I worked on building comprehensive experience in user lifecycle management, product communication, and growth marketing.
Developed a strong understanding of the customer lifecycle and implemented strategies to reduce churn and re-engage inactive users.
Created and managed targeted email campaigns including upgrade nudges, offer promotions, special-day campaigns, and monthly/alternate-day sequences.
Led campaigns for feature adoption, particularly around the AI Analytics feature, which performed exceptionally well in driving user engagement.
Initiated and executed the company's first edition newsletter and monthly wrap-up summaries.
Managed and optimized on-site upgrade and reminder banners to drive conversions.
Promoted blog content and supported warm-up of a new email domain via strategic outreach.
Built and segmented reminder email flows tailored to free, paid, and Paddle-billed users.
Recruited and onboarded a content writing intern to support growing content needs.
Collaborated closely with the design team for email visuals and social media creatives.
Managed and created content for the company’s social platforms (LinkedIn, X, Instagram), overseeing copy, content calendars, and design input.
Contributed articles to the Learning Centre to support product education and SEO.
Supported the founder’s LinkedIn branding with strategic “moonshot” content initiatives.
Proficient in MoEngage for campaign execution and automation; familiar with Mixpanel for product analytics and Paddle for billing workflows.
Assisted the content marketing team by crafting a high-converting contest email to boost engagement and participation.

User lifecycle managementProduct communicationGrowth marketingEmail campaignsContent managementSocial media management

Freelance

Branding Strategist

Dec 2023 – Jan 2024 · 1 mo

Personal Branding

Indian institute of technology, kanpur

Summer Intern

Jun 2023 – Aug 2023 · 2 mos · India · Remote

I had the opportunity to undergo a hands-on cybersecurity training program at IIT Kanpur, where I successfully completed all course modules along with practical lab sessions.
Gained in-depth understanding of various types of cyber attacks and their underlying mechanisms.
Learned key cybersecurity protocols and safety measures for risk mitigation.
Applied theoretical knowledge through real-world simulations and practical implementations.

Freelance

2 roles

LinkedIn Branding Strategist

Dec 2022 – Present · 3 yrs 3 mos

I work closely with busy startup founders and business owners to build and grow a powerful personal brand on LinkedIn. My role involves:
Crafting and executing customized LinkedIn growth strategies.
Optimizing complete LinkedIn profiles to boost visibility and credibility.
Helping clients establish authority and position themselves as experts in their domain.
Writing value-driven posts designed to generate reach, engagement, and qualified leads.
Supporting diverse goals, including revenue growth, thought leadership, and audience building.
Providing visual content support to align with brand tone and messaging.

Marketing CampaignsContent StrategyLinkedIn MarketingPersonal BrandingGhostwritingLead Generation

Email Marketing Specialist

Oct 2022 – Jan 2023 · 3 mos · Remote

Freelance Copywriter – Photography Brand (NDA Protected)
Created compelling offer-based email newsletters for a photography company, focused on driving engagement and boosting conversions. Maintained client confidentiality as per NDA agreement.

Hirect india - startup jobs & hiring

External Collaborator

Apr 2022 – Apr 2022 · 0 mo · Bengaluru, Karnataka, India · Remote

Collaboration with Hirect India – April 26, 2022.
Partnered with Hirect India to share my hiring experience on their platform, highlighting how the app streamlined the recruitment process and helped me find the right fit for my small team.
Contributed to their mission of making hiring faster and more efficient for startups and small businesses.

Content StrategyEmail Marketing

Youtube

Content Creator

Dec 2021 – Present · 4 yrs 3 mos · India

Apart from having a flair for writing, I love creating videos on YT. Have recently crossed 1k+ subs!
Still exploring my niche but here are a few areas I like creating videos in:
1/ Cooking vlogs
2/ Study vlogs
3/ College diaries
4/ Day in my life vlogs
That's it so far :)
Wanna check out my channel? DM me for the link or search 'riya vlogs nit' in yt.

Foreignadmits

Content Writer

Oct 2021 – Jan 2022 · 3 mos · Bengaluru, Karnataka, India · Remote

Created in-depth, 1000+ word articles daily (6 days/week) on topics related to overseas education and student guidance.
Wrote Quora answers to drive traffic and engagement for the company’s official channel.
Ghostwrote LinkedIn content for the founder’s personal brand to increase reach and authority.
Drafted compelling copy for WhatsApp broadcasts and paid ad campaigns aimed at lead generation and conversions.

Creative Writing