Sep 2018 – Aug 2019 · 11 mos · Gurgaon, India

• 1. Did market research of Malaysian market and launched droom marketplace in Malaysia(droom.my)
• 2. Built products like FCTS, Buyer surety which reduced trust deficit amongst buyers and sellers on droom marketplace
• 3. Integrated Adobe Analytics on droom.in and analysed tonnes of data to derive product insights
• 4. Launched droom community for riders
• 5. Led the development of products like insurance, FCTS, Certification Services on Android App
• 6. Identified new revenue sources by identifying advertising touchpoints on the platform
• 7. Led a team of Product Analysts and Associate product managers to ship habit forming products.

Nov 2016 – Jun 2018 · 1 yr 7 mos · New Delhi Area, India

• 1. Successfully released the new Tradeindia app on google play store working with various technology teams
• 2. Defined the product roadmap based on the strategy and vision; managed prioritization and trade-offs among customer experience, app performance of Tradeindia’s android app
• 3. Built user friendly dashboard on App by analyzing user data and building prototypes
• 4. Developed a strategy to make Tradeindia products hyperlocal keeping in view the user needs. Led the transformation of city pages to to hyper localized pages by taking innovative SEO steps
• 5. Boosted Tradeindia’s revenue by 6% developing virtual masking number feature on website by integrating Knowlarity’s API with Tradeindia
• 6. Conducted user interviews and collected vital data to improve all Tradeindia products
• 7. Improved Tradeindia’s processes by analyzing data and various process touchpoints to improve relevancy on portal
• 8. Ran email marketing campaigns to boost enquiries in particular categories on Tradeindia
• 9. Improved App ratings from 3.8 to 4.1 by running incentive programs working with CRM team

Apr 2015 – Sep 2016 · 1 yr 5 mos

• 1. Improved conversion on Indiamart desktop catalogs by regularly performing A/B testing
• 2. Prepared business requirement documents and coordinated with various technology teams to smoothen out the release of new features on free catalog web pages
• 3. Followed Agile methodology(Scrum) in my team for development and maintenance of the product by using JIRA
• 4. Created a roadmap for building intent technology in Indiamart which went on to generate 30,000 buy leads for the organization
• 5. Ran email marketing campaigns to generate 4k weekly buy leads
• 6. Sent regular weekly reports to the Vice President and CEO of the company containing key metrics of the product with root cause analysis of any increase or decrease in numbers

May 2014 – Aug 2014 · 3 mos · New Delhi Area, India

• Sold different insurance products of the company and did a market research on the customer satisfaction of existing clients.