Praveenkumar Santhanam

Product Manager

India4 yrs 3 mos experience

Most Likely To Switch

Key Highlights

Led app migration for 6.5M+ users in China.
Drove 40% growth in app installs through deep linking.
Contributed to $110M revenue impact during Samsung S25 launch.

Stackforce AI infers this person is a Product Manager specializing in mobile and e-commerce applications.

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Skills

Core Skills

Product ManagementUser-centric DesignBusiness DevelopmentQuality Assurance

Other Skills

Agile MethodologiesAnti-Money LaunderingBFSIBRDsBusiness AnalysisConsultingData AnalysisDatabase Management System (DBMS)E-commerceExecutive-level CommunicationGoogle AnalyticsInformation TechnologyJavaJiraManagement

About

I am a Product enthusiast passionate about building high-performance, user-centric mobile and e-commerce products at global scale. I’ve worked on the Samsung Shop App (available in 35+ countries)and delivered features that drive growth, engagement, and revenue. Highlights of my work include: • Leading a full app migration for the China market (6.5M+ users) • Driving 40% growth in app installs with deep linking and attribution upgrades • Reducing 20% of API calls to improve app load time • Designing a 3D Virtual Try-On experience for wearables • Integrating AI search, ML recommendations, and global marketing SDKs • Maintaining 99.99% crash-free performance across releases • Contributing to a $110M revenue impact during the Samsung S25 launch I love working on large-scale consumer apps, solving technical challenges, collaborating with engineering, and creating seamless, high-quality customer experiences. Always open to connecting with teams building the next generation of digital commerce and mobile experiences.

Experience

Samsung electronics

Assistant Manager - Product Management

Oct 2023 – Present · 2 yrs 5 mos · Chennai, Tamil Nadu, India

Product ManagementUser-Centric DesignMobile ApplicationsE-commerce

Takshashila consulting

Live Project - Takshashila Consulting

Sep 2022 – Oct 2022 · 1 mo

Developed Business Growth Plan and GTM strategy for MedPlus and got PPI after successful completion of the project.

ConsultingBusiness Development

Ghoshak

Management Intern

Apr 2022 – May 2022 · 1 mo · Chennai, Tamil Nadu, India

1. Bolstered Product management team in creating new features & Wireframe for POS billing software
2. Met the clients as part of primary research and collected feedbacks through survey forms, FGD
3. Increased DAU by 15%, customer base by 1.5x times and maintained churn rate between 3 - 5%
4. Prioritized the features for the next releases by analyzing data through SPSS statistics software
5. Helped in creating PRD, A/B Testing and updated new features in Product Road map pipeline
6. Acted as a liaison between Sales, Marketing and Development team in communicating User needs

WireframingBusiness DevelopmentExecutive-level CommunicationProduct Management

Diffr

2 roles

Live Project - Product Management Intern

Feb 2022 – Mar 2022 · 1 mo · India

1. Bolstered the development team for successful launch of the Diffr Website & App
2. Acted as a QA tester in extensive testing of the application and A/B testing to decide on versions
3. Involved in drafting PRD, product roadmap and defining User Flow for the app

Live Project - Business Conceptualizer Intern

Oct 2021 – Feb 2022 · 4 mos · India

1. Created Marketing Strategies for corporate tie-ups & pricing strategy for mentoring products
2. Created PPT for corporate pitch to UltraTech cement and helped in conversion of the client
3. Helped in Lead generation and B2B sales through cold calls and events

Mbatrek private limited

Live Project - MBAvenger Intern

Oct 2021 – Dec 2021 · 2 mos · India

1. Collated a list of potential UG, PG colleges and B-Schools in Bihar and Chattisgarh region for tie ups
2. Formulated new post CAT product strategies with Action plan and Budget
3. Involved in Lead Generation through social medias and generated revenue of INR 15000 in 1 month
4. Created content for Interview ready product, curated Affiliate Marketing Strategy for increasing visibility

Infosys

Test Engineer

Jun 2017 – Dec 2018 · 1 yr 6 mos

1. Received an INSTA Award for reducing execution time by 10% and got 7/7 Client engagement feedback
2. Worked in projects under agile and waterfall methodologies and have certifications of the same
3. Participated in all Scrum ceremonies and reported the status of the project with the client(Bank in US)
4. Worked in multiple projects & involved in requirement gathering and preparing BRD documents
5. Created Test user cases and user stories to capture functional and non-functional requirements
6. Created and automated test cases using Selenium testing tool and increased efficiency by 15%
7. Acted as a liaison between business stakeholders and technical teams in daily defect triage meetings
8. Maintained traceability between requirements, design, and implementation to ensure alignment in SDLC

Test CasesQuality AssuranceAgile Methodologies