Niharika Maiti

Associate Consultant

Mumbai, Maharashtra, India5 yrs 8 mos experience

Highly Stable

Key Highlights

Skilled in turning data into actionable insights.
Experienced in qualitative and quantitative research.
Adept at delivering high-quality analyses across industries.

Stackforce AI infers this person is a Market Researcher with expertise in qualitative and quantitative analysis.

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Skills

Core Skills

Qualitative ResearchResearch

Other Skills

Adobe IllustratorC (Programming Language)Dance EducationDesignDesign PrinciplesDesign TheoryDigital ArtEthnographyFine ArtFocus GroupsHTMLInterpersonal CommunicationLogo DesignMarketingPersonal Development

About

Hi I am a Market Researcher skilled in turning data into actionable insights. Experienced in qualitative and quantitative research, statistical modeling, and translating findings into strategies that drive business growth. Adept at working across industries, delivering high-quality analyses that inform decisions and create impact

Experience

Merit data & technology

Research Associate

Sep 2024 – Present · 1 yr 6 mos · Mumbai

School for democracy

Research Intern

Feb 2024 – May 2024 · 3 mos · Rajasthan, India · On-site

Investigating "Dimensions of Poverty in Rural India in Modern Times."
Conducted fieldwork near the Bhim area, working closely with MKSS and SFD karyakartas to observe and interact with locals in rural Rajasthan.
Employed qualitative research methods, incorporating ethnography , Focus group discussions and conversational interviews to draw comprehensive conclusions.

Qualitative ResearchEthnographyFocus Groups

Tata research development and design centre (trddc)

Research Intern

May 2023 – Jul 2023 · 2 mos · On-site

Worked on developing generic consumer model building system.Conducted extensive research by reviewing and analyzing over 50 academic papers to identify relevant methodologies, variables, and models related to consumer
behavior in food sector.
Extracted and synthesized data from the selected papers, creating a comprehensive dataset that served as a foundation for modeling consumer behavior. Also ideated potential pipelines to create the system.
Played an active role in presentations and discussions with project stakeholders, conveying project progress and outcomes effectively. Demonstrated strong analytical and research skills, as well as the ability to translate academic findings into practical applications for business use cases.

Secondary ResearchQualitative ResearchResearch

Kalakriti snu

2 roles

Advisor

Feb 2021 – Mar 2022 · 1 yr 1 mo

Associate Secretary

Jan 2019 – Feb 2021 · 2 yrs 1 mo

Augmenting times

Marketing Intern

Jul 2020 – Oct 2020 · 3 mos

Executed effective social media strategies, resulting in a 100 percent increase in a client’s Instagram account reach.
Designed engaging posters, brochures, and social media content, enhancing the visual appeal of client’s products.
Collaborated with cross-functional teams to ensure alignment with marketing objectives.

Breeze - shiv nadar university

Public Relations Executive

Jan 2018 – Jan 2020 · 2 yrs

Was a part of Public Relations team of Breeze- the Annual sports-techno-cultural fest of Shiv Nadar University. We reached out to 5000+ students in 300+ colleges for the various events taking place in the fest.