Shalu Goel

Digital Marketing Specialist

Austin, Texas, United States7 yrs 4 mos experience
Highly Stable

Key Highlights

  • Expert in data visualization and analytics.
  • Proven track record of improving campaign effectiveness.
  • Skilled in predictive modeling and stakeholder collaboration.
Stackforce AI infers this person is a Data Analyst specializing in Market Research and Data Visualization.

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Skills

Core Skills

Data VisualizationSqlData AnalysisPredictive Modeling

Other Skills

Analytical SkillsCustomer InsightCustomer SatisfactionDashboard CreationData AnalyticsData InterpretationData Quality ManagementData Requirement GatheringEmail MarketingExcelHubSpotMarket ResearchMarketing Performance AnalysisMicrosoft ExcelMicrosoft PowerPoint

About

Experienced market research and data analyst with demonstrated history of working to unpack trends, consumer insights and provide actionable insights to meet the requirement of clients to enhance the quality of their services and to better serve their customers with new and better trends. Skilled in Market Research, SPSS, Designing of Questionnaire, Data Visualization (Tableau and Power BI), Advanced Analytics (Regression Testing, Cluster Analysis, Factor Analysis), SQL

Experience

Sports illustrated tickets

Marketing Analyst

Jul 2021Feb 2025 · 3 yrs 7 mos · United States · Remote

  • Data Visualization: Developed interactive Tableau/HubSpot dashboards to visualize complex datasets, enabling stakeholders to make data-driven decisions.
  • Performance Metrics Analysis: Analyzed marketing performance metrics, identifying trends and insights that increased campaign effectiveness by 20%.
  • SQL Proficiency: Utilized SQL for data extraction and manipulation, enhancing the accuracy and reliability of data analysis.
  • Collaboration: Worked closely with cross-functional teams to define data needs and deliver actionable insights through BI dashboards.
TableauSQLData VisualizationMarketing Performance Analysis

Eventcorp services

Reporting and Analytics Coordinator

Jul 2019Feb 2020 · 7 mos

  • Dashboard Creation: Designed and implemented 5+ reporting dashboards using Tableau, reducing reporting time by 35%, incorporating SQL for data extraction and transformation.
  • Data Interpretation: Translated customer feedback and research objectives into measurable metrics, leading to improvement in targeted analysis accuracy.
  • Documentation: Maintained detailed documentation of data processes to ensure consistency and clarity in reporting.
TableauSQLData InterpretationDashboard CreationData VisualizationData Analysis

Kantar imrb

Executive Analysis

May 2015Aug 2017 · 2 yrs 3 mos · New Delhi, Delhi, India

  • During my tenure, I worked on many projects on daily basis, which not only enhanced my time management skills but also helped me to learn new advanced analytic techniques. My roles include the following
  • Data Requirement Gathering: Collaborated with 10+ stakeholders to identify data requirements, streamlining the data collection process.
  • Predictive Modeling: Developed and analyzed predictive models using SPSS and Excel, providing insights that drove business improvements.
  • Stakeholder Collaboration: Engaged with clients and internal teams to create fit-for-purpose solutions based on data-driven insights.
  • Training: Trained 5+ new hires on data analysis techniques and tools, improving team efficiency.
  • Received Team Award – Outstanding Team Performance for the quarter July’16 – Sept’16 for preparing automation using R which helped the team to work more efficiently and reduced manual work,
SPSSPredictive ModelingData Requirement GatheringStakeholder CollaborationData Analysis

Cvoter news services (p) ltd.

Statistician

Oct 2013Apr 2015 · 1 yr 6 mos · Noida Area, India

  • Trend Analysis: Conducted data collection and analysis to identify trends and insights, informing strategic initiatives.
  • Data Quality Management: Developed data cleansing and validation methods, reducing errors by 25%.
  • Visualization: Created 10+ reports and dashboards to present data findings effectively to stakeholders.
Trend AnalysisData Quality ManagementVisualizationData Analysis

Education

Georgian College

Big Data Analytics — Analytics

Jan 2017Jan 2018

Delhi University

Master's degree — Statistics

Jan 2010Jan 2013

Delhi University

Bachelor's degree — Statistics

Jan 2007Jan 2010

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