Neha Dinesh

Digital Marketing Specialist

Mumbai, Maharashtra, India2 yrs 7 mos experience

Key Highlights

Proven track record in brand management and marketing strategy.
Expertise in data visualization and project management.
Innovative approach to health insurance distribution channels.

Stackforce AI infers this person is a Marketing and Data Analytics professional with a focus on brand management and sustainability.

Contact

Skills

Core Skills

Brand ManagementMarketing Campaign ManagementProject ManagementGo-to-market Strategy

Other Skills

Brand StrategyC (Programming Language)C++Customer EngagementData VisualizationEmbedded CGNU OctaveMATLABMachine LearningPython (Programming Language)SQLTeam Leadership

About

From driving brand differentiation for a new entrant in a highly competitive market to deploying tech initiatives for established businesses — I have thrived across diverse roles and businesses in my first year within the Aditya Birla Ecosystem. The common thread? Zooming out to align on the ‘why’ — and then zooming in to make it happen. While big-picture-thinking and connecting-the-dots have helped align strategic goals, when it comes to execution, I have found that managing expectations (of all stakeholders) and taking ownership — even beyond the brief — is what turns strategy into results. Because the best outcomes happen when great teams work together to make things happen.

Experience

Ultratech cement

Marketing Manager - Building Products Division

Aug 2025 – Present · 7 mos · Mumbai, Maharashtra, India

Aditya birla group

Leadership Associate

Jun 2024 – Aug 2025 · 1 yr 2 mos · Mumbai, Maharashtra, India

Stint 1: Birla Opus - Marketing & Brand Management
Drove integrated brand launch campaign across ATL & BTL channels supporting an overall increase in total brand awareness
Conducted systematic competitive analysis across paint and allied categories to drive channel-specific brand differentiation
Executed strategic outdoor campaign across 11 test markets, optimizing brand visibility and supporting sales growth of 94% across target regions
Stint 2: Grasim CFI - Safety & Sustainability
Redesigned ESG Dashboard integrating 47 critical KPIs aligned with BRSR standards, enabling automated ESG reporting across 13 manufacturing units and 4 business verticals
Established comprehensive data collection framework eliminating manual tracking inefficiencies and optimizing operational processes
Led cross-functional project coordination between between internal and external stakeholders, driving dashboard implementation from concept to a successful go-live
Stint 3: Aditya Birla Health Insurance - Data & Innovation
Spearheaded the creation of a unique, industry-first health insurance distribution channel, designing comprehensive go-to-market strategy and successfully building a pipeline of 34 high-potential advisors
Led end-to-end development of multi-modal Gen-AI pilots to drive autonomous lead engagement across customer touchpoints achieving c89% accuracy during internal UAT

Brand ManagementBrand StrategyMarketing Campaign ManagementData VisualizationCustomer EngagementGo-to-Market Strategy+1

Aditya birla group leadership programs

GIP Intern

Apr 2023 – Jun 2023 · 2 mos · Mumbai, Maharashtra, India

Schneider electric

2 roles

Graduate Engineer Trainee

Aug 2021 – Jun 2022 · 10 mos

Developed product data platform at Schneider Digital, enabling real-time updates to product records and improving data accuracy
Consolidated supplier data across Schneider Digital, reducing process time and improving procurement efficiency