Debprotim Roy

Co-Founder

Mumbai, Maharashtra, India12 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Founder of a design community with 10k+ designers.
Expert in building design systems for major firms.
Consultant in Machine Learning and Information Design.

Stackforce AI infers this person is a Fintech and Design Services expert with a strong focus on product design and user experience.

Contact

Skills

Core Skills

Product DesignManagementUser Interface DesignMarket ResearchData AnalysisDigital MarketingEmail MarketingAnalytics

Other Skills

AdvertisingBusiness StrategyC++Community BuildingConsumer InsightsDesign as a ServiceEarly-stage StartupsEquity DerivativesFacebookLean UXMarketingMarketing StrategyMobile DevicesMobile MarketingOptions

About

I am the founder and CEO of Canvs(Canvs.in+Canvs.club). With Canvs I run multiple design teams to execute large scale design projects. I build design systems, front-facing consumer products, and business products for firms like Aditya Birla Capital, ICICI bank etc. Aside from this, I take interest in Machine Learning and Information Design and sometimes consult firms on designing and building products.

Experience

Ags transact technologies ltd

Chief Design Advisor : Online Products and Ecosystem

Apr 2016 – Jul 2017 · 1 yr 3 mos · Mumbai Area, India

I was in charge of redesigning the entire Product infrastructure of AGS Transact and it's subsidiary companies. My tenure tasks included Designing products capturing diverse target groups. Concretely, the following products formed a majority of my Design load at AGS:
1. The Consumer Wallet app and website, Ongo: Allowing people to transact, transfer money, recharge, pay bills etc.
2. The Merchant App for Ongo (Services like Domestic Money Transfer, Bill Pays, Prepaid etc)
3. Designing Ongo ATM machines to be installed in tier 3 cities of India: The primary task here was to implement a transaction environment that took no longer than a median time of 25 secs. This was achieved. I was also naturally, a part of of the testing and Deployment team.
4. Lead the design team at AGS towards building all other products, for instance B2B websites, new initiates, internal Dashboards etc
AGS is one of India’s leading providers of a wide spectrum of payment solutions and technology products for the Banking, Retail and Petroleum sectors. AGS provides customised products and solutions comprising ATMs and other automated payment products, related maintenance and managed services, cash management services and transaction switching services.

Product DesignUser Interface DesignMarket Research

Canvs.in

CEO and Founder

Jun 2015 – Present · 10 yrs 9 mos · Mumbai Area, India

Canvs (https://www.canvs.in/) is a community of 10k+ designers across India, from disciplines such as Graphic Design, Digital Product Design (UX & UI), Motion Design, Animation & Illustration.
By harnessing the power of our extensive community of designers, we team up with awesome companies to provide Design as a Service. Operating purely remotely, we’re trying to remove geographic barriers from the process of getting good product design done, while ensuring there is complete accountability and transparency. We call this model of Distributed Design teams, Canvs Club (https://canvs.club/)
We started in 2015, and have been steadily growing our community and, working on our model of Design as a Service with clients & partners operating across BFSI, fin-tech, health-tech, ed-tech & social innovation. Some of our clients include Aditya Birla Capital and its numerous subsidiaries, ICICI Innovation Labs, Zee5 & multiple startups across India & UK.

Product DesignManagementBusiness StrategyUI DesignUser Experience Design

Housing.com

2 roles

Manager - Consumer Insights and Intelligence

Dec 2014 – Jun 2015 · 6 mos

Assessing Consumer and Business end behavior faced by the company to gauge the company's positioning from a Brand and business standpoint.
Working on:
Understanding Brand Health and Perception
Testing new markets for expansion
Gathering intelligence from existing consumers to increase campaign efficiencies.

Data AnalysisMarket ResearchConsumer Insights

Marketing Manager

Mar 2014 – Dec 2014 · 9 mos

Head - Email Marketing
Constructed a holistic email plan for every major category in Housing.
Implemented above on the Rent/Buy end.
Created a website based retargeting plan through email and SMS for New Projects
Created lead generating Marketing mailers for all categories
Head - Social Media & Customer Relations
Conceptualized and Ideated all Social Media Content for Housing.com
Created Plan of Social Media Customer Relations query resolution by integrating all Social Media queries into Freshdesk to create an automated and easy Process escalation for query resolution
Initiated a 3 hr TAT for all Social Media related query resolutions
Strategized a complete plan of implementation and launch of Facebook marketing with campaigns, building of creative, budgeting structure, reach and potential consumer base coverage

Email MarketingSocial Media MarketingDigital Marketing

Quikr

Associate

Jun 2013 – Feb 2014 · 8 mos

1. Analytics
Market Research Expert at ‘news.quikr.com’
Optimized and Structured the in-house Facebook Mobile advertizing for Quikr
2. Digital Marketing
Evaluated business proposals and presentations with multiple vendors, domestic and overseas; Inspected and assessed contracts, setup and executed all digital marketing vendor campaigns
Coordinated with various departments in house to make vendor plans
Introduced innovations within digital marketing by researching the best products and practices in the field. Implemented LinkedIn advertizing, evaluated Gmail Sponsored Promotions and implemented novel retargeting methods to enhance online presence.
3. Strategy and implementation
Email Marketing

AnalyticsDigital MarketingMarket Research