Jan 2025 – Sep 2025 · 8 mos · Los Altos, California, United States · Remote

• Product and Marketing.

Aug 2022 – Jan 2025 · 2 yrs 5 mos · Bengaluru, Karnataka, India · On-site

• As a Senior Designer at Epsilon, I orchestrated a comprehensive rebranding design system through strategic design sprints and user-centric methodologies. My role involved conceptualizing and executing dynamic animations and motion graphics to enhance visual storytelling and elevate brand engagement. I directed the end-to-end design of a travel planner platform, significantly amplifying online visibility and user interaction through innovative UX/UI solutions. Additionally, I engineered a transformative design strategy for multiple subsidiary brands, fostering a consistent and cohesive brand experience.
• Achievements: I led a rebranding design system that boosted website traffic and sales conversions by 30%. My efforts in redesigning the travel planner website increased online visibility and customer engagement by 35%. I also played a key role in driving a 79% growth in customer acquisition through innovative design strategies for subsidiary brands.
• Clients -
• Amgen, Haleon, Zoetis, GSK, Disney, Incredible India, Takeda, Banamex, Delta Air, Pepsi, Opella, Novartis, Lundbeck

Apr 2022 – Aug 2022 · 4 mos · Trivandrum, Kerala, India

• In my role as a Senior Designer at Reflections Info Systems, I redesigned the initial version of the Collective platform for a US banking startup, executing rigorous usability testing to validate the minimum viable product. I developed innovative features and concepts to broaden the product suite of a US banking application, ensuring alignment with user needs and business goals. My collaboration with stakeholders involved diligent planning and monitoring of project milestones, leveraging Agile Scrum methodologies for optimal execution. I also architected a holistic design system to overhaul multiple websites, enhancing user experience and brand cohesion.
• Achievements: I developed a unified design system for multiple websites, resulting in a 40% rise in visitor traffic and improved user engagement. My art direction of internal brand initiatives increased customer visibility and sales conversions by 60%.

Dec 2020 – Apr 2022 · 1 yr 4 mos · Trivandrum, Kerala, India

Nov 2020 – Dec 2020 · 1 mo · Bengaluru, Karnataka, India · On-site

• As a Designer at Arzooo, I conceived and led the design development to deliver an intuitive and efficient interface, enhancing overall business process effectiveness.

Oct 2015 – Nov 2020 · 5 yrs 1 mo · On-site

• In my role as a Visual Designer at MD Niche, I directed a design team to execute a comprehensive COVID-19 awareness campaign for the Kerala Government, producing impactful multimedia content. I facilitated creative brainstorming and developed strategic design campaigns for Kerala Health Department subsidiaries, earning recognition for exemplary public health communication efforts. My work involved delivering high-quality designs and collaborating with local and international agencies to enhance digital engagement and elevate community health awareness.
• Achievements: I led campaigns for the Kerala Health Department that raised public pandemic awareness by 92%. I delivered over 700 high-quality designs within 7 months, showcasing consistent productivity and design excellence.
• Clients -
• Kerala Government, National Health Mission, World Stroke Association, KSUM.