Apr 2024 – Nov 2024 · 7 mos · Gurugram, Haryana, India · Hybrid

• Accelerated project timelines by implementing a direct-to-design approach, resulting in increased team efficiency.
• Conducted in-depth analysis of user and business requirements to inform design decisions.
• Executed comprehensive user research to validate hypotheses and refine product features.
• Led UI redesign across multiple products, focusing on intuitive and sophisticated visual improvements.
• Enhanced and optimized current product experiences and workflows to improve usability and user satisfaction.
• Introduced innovative new features and experiences to enhance the product's capabilities seamlessly.
• Developed prototypes to communicate design concepts effectively, ensuring alignment with stakeholders and founders.

Feb 2024 – Apr 2024 · 2 mos · Singapore · Hybrid

• Led product redesign initiative to enhance user experience and reduce drop-offs in the web3 space.
• Conducted thorough research and competitor analysis to understand user behaviors and community dynamics.
• Collaborated closely with cross-functional teams to brainstorm and iterate on product enhancements.
• Analyzed Discord community discussions and user tickets to identify issues and opportunities for improvement.
• Utilized Microsoft Clarity to analyze user heatmaps and recordings, identifying drop-off points and informing redesign decisions.
• Developed a design system to ensure consistency and usability across the product.
• Designed UI in both dark and light themes to cater to user preferences and improve visual appeal.
• Conducted user testing to validate design decisions and optimize user interaction.

Oct 2022 – Feb 2024 · 1 yr 4 mos · Gurugram, Haryana, India · Hybrid

• Collaborated with founders to understand the problem statement and brainstorm solutions.
• Developed a new branding and style guide to align with company objectives.
• Led product ideation, conducting thorough user research to inform design decisions.
• Designed and implemented landing pages and platform interfaces using a structured design process, including persona mapping, wireframing, UI design, and iterative user testing.
• Created an admin page for user data management and validation of user profiles to ensure platform functionality and security.

Jul 2022 – Oct 2022 · 3 mos · North Goa, Goa, India · On-site

• Consulted with Stockal, a US-based investment platform, focusing on optimizing the onboarding experience to reduce cognitive load and enhance user efficiency.
• Streamlined the onboarding process by prioritizing essential information, resulting in a more intuitive and user-friendly experience.
• Led the redesign of the Stockal website, conducting a comprehensive overhaul of the platform's visual identity and user interface.
• Implemented a design strategy emphasizing simplicity and cleanliness to improve usability and visual appeal.
• Successfully aligned the redesigned platform with Stockal's brand mission and values, enhancing user engagement and satisfaction.

Feb 2021 – Jul 2022 · 1 yr 5 mos · Gurugram, Haryana, India

• Designed and improved various aspects of Uolo EdTech's products, including Attendance, Uolo Learn, and Fee Management, focusing on clean and intuitive designs tailored for tier 2 and tier 3 teachers and parents.
• Created "Scribble," a game aimed at children aged 5-12 years old, centered around sketching and guessing opponents' sketches to provide an engaging and educational experience.
• Established a robust design system for Uolo EdTech, ensuring consistency and scalability across all products, enhancing team efficiency and product quality.
• Conducted extensive research and user testing to inform design decisions, optimizing user experiences across multiple platforms and applications.