Aug 2022 – Apr 2023 · 8 mos · Remote

• Showcased product and interface design expertise via Oniex Agency’s Dribbble team, building creative visibility and inbound client opportunities.
• Impact Highlights:
• Created trending UI concepts, driving 100K+ total views and increased agency engagement
• Developed modular layouts and brand visuals for SaaS and Web3 startups
• Used Dribbble analytics to identify visual trends, increasing shot engagement rate by 45%

Aug 2022 – Sep 2022 · 1 mo

• Collaborated with Piqo’s global design team to produce Dribbble-featured visuals and interaction concepts for SaaS brands.
• Impact Highlights:
• Contributed to 10+ Dribbble-featured designs
• Elevated visual storytelling using motion and layered color composition
• Helped attract inbound leads through elevated visual branding presence

Jul 2022 – Dec 2022 · 5 mos · Australia · Remote

• Designed NFT marketplace optimized for Web3, creating seamless experiences for digital asset transactions while ensuring accessibility and usability standards. Contributed to scaling the first and largest NFT marketplace for photographers, supporting ~1.98M live active users.
• Impact Highlights:
• Simplified NFT listing & minting experience, reducing completion time by 40%
• Introduced wallet connect UX patterns adopted across ecosystem partners
• Collaborated with developers to ensure design feasibility and performance optimization for decentralized platforms

Feb 2022 – Oct 2022 · 8 mos

• Worked on the largest NFT marketplace in the Middle East, helping design a seamless and intuitive platform for buying, selling, and interacting with digital assets. UPYO raised $1M in a seed funding round led by angel investors during this period.
• Impact Highlights:
• Conducted market research on NFT and blockchain platforms to inform design strategy
• Designed layout, navigation, and interactions to maximize user engagement and usability
• Created wireframes, prototypes, and high-fidelity mockups for web and mobile platforms
• Collaborated closely with developers to ensure smooth implementation and responsive design across devices
• Applied best practices for Web3, security, and blockchain usability

Jun 2021 – Jun 2024 · 3 yrs · Bengaluru, Karnataka, India · Remote

• Led design for 5+ concurrent SaaS, fintech, and enterprise products while managing 4-person design team. Operated as design strategist and execution partner across early-stage MVPs and scaling products. Worked in distributed team environment collaborating with Product Managers and development teams.
• Product & Business Impact:
• Enabled $80M+ investment volume for Jiraaf (B2C fintech platform) by designing end-to-end investment flows, KYC automation, and portfolio dashboards that reduced friction and increased repeat engagement by 20%
• Cut operational costs 30% for Telkomsel (Indonesia's largest telecom, 170M+ users) by designing HRC enterprise dashboard that automated regional performance tracking and account management
• Accelerated team output 40% by building company-wide Tailwind + Atomic design system, reducing design-dev handoff time and eliminating UI inconsistencies across products
• Leadership & Process:
• Mentored 4 junior designers on UX, design thinking, and stakeholder communication
• Established research practices: usability testing, heatmaps, and journey mapping
• Strengthened design-engineering collaboration with documentation, component specs, and async reviews
• Influenced product strategy: defined features, prioritized by impact, and aligned designs with KPIs
• Maintained launch quality through UI reviews, pre-release walkthroughs, and QA standards
• Methods: UX research, wireframes to high-fidelity UI, design systems, usability testing, analytics-driven design, cross-functional collaboration

Jun 2021 – Jun 2024 · 3 yrs · Bengaluru, Karnataka, India

• Led end-to-end design for Jiraaf (fintech investment platform)—translating complex financial workflows into intuitive, user-friendly experiences.
• Collaborated with PMs and engineers to validate solutions, ship high-impact releases, and improve investor trust through clarity and simplicity.
• Impact Highlights:
• Designed complete investment journey—fund discovery, KYC, portfolio analytics—boosting active investor retention by 20%
• Built scalable design system aligned with Tailwind UI, ensuring consistent quality across web and mobile
• Mentored junior designers, conducted design critiques, and standardized design review processes for quality consistency
• Methods: User flows, wireframes, high-fidelity UI, usability testing, analytics-driven iteration
• Skills: UX/UI Design · SaaS Product Design · Information Architecture · Usability Testing · Design Systems

Jun 2021 – Oct 2022 · 1 yr 4 mos · Bengaluru, Karnataka, India · Remote

• Led end-to-end UX/UI design for 24Task.com’s digital products, improving usability, visual consistency, and overall user experience. Collaborated closely with cross-functional teams to align design with business goals and ensure accurate implementation across platforms. Contributed to the product’s overall design strategy, helping enhance user engagement and brand presence.
• Impact Highlights:
• Improved platform usability and visual consistency, reducing user friction and support requests
• Designed responsive web and mobile experiences aligned with brand and product strategy
• Strengthened design-development collaboration to maintain quality and reduce rework
• Contributed to long-term product and design direction, supporting growth and scalability

May 2020 – Jun 2021 · 1 yr 1 mo · Rajkot, Gujarat, India

• Shipped web and mobile MVPs for early-stage startups. Conducted competitive research, designed core user flows, and collaborated closely with developers to minimize post-launch issues through comprehensive design specifications.

Nov 2019 – Jun 2020 · 7 mos · Rajkot, Gujarat, India

• Provided end-to-end UX/UI design services for clients across SaaS, web, and mobile products. Conducted user research, developed wireframes, prototypes, and high-fidelity designs, and built scalable design systems using Atomic Design principles. Delivered solutions that balanced user needs with business objectives.
• Impact Highlights:
• Analyzed user personas and pain points to inform design decisions and improve usability
• Designed interactive prototypes and UI enhancements for web and mobile applications
• Built fully scalable design systems for consistent, responsive experiences across projects
• Stayed up-to-date with the latest design trends, tools, and technologies to continuously improve outcomes