Sep 2023 – Jan 2025 · 1 yr 4 mos · Pune, Maharashtra, India · On-site

• At Ayanworks, I expanded my expertise into Blockchain Technology, working on Self-Sovereign Identity (SSI) solutions, which are fundamental to secure and decentralized identity management. My role involved designing products that adhered to SSI principles, ensuring seamless user experiences while maintaining security and privacy.
• My key contributions included:
• Product Design for Blockchain Solutions – Designed CREDEBL (a web/SaaS platform) and Adeya (a mobile app), focusing on usability while integrating complex blockchain and SSI functionalities.
• SSI-Centric UI/UX – Crafted user-friendly interfaces while ensuring compliance with Self-Sovereign Identity (SSI) principles, enabling decentralized and secure identity management.
• Branding & Visual Identity – Developed logos and branding assets to establish a strong and consistent brand identity for the company.
• Designing for Emerging Technology – Adapted UI/UX strategies to align with blockchain-based applications, ensuring that the products remained intuitive for users unfamiliar with SSI technologies.

Nov 2021 – Jul 2023 · 1 yr 8 mos · Pune, Maharashtra, India · On-site

• At Thinkitive Technologies, I started my journey as a fresher and quickly adapted to the dynamic and diverse nature of UI/UX design. Over time, I worked on multiple projects across various domains, including healthcare, retail, community apps, enterprise solutions, auction portals, allowing me to gain extensive exposure to different user needs and industry requirements.
• My responsibilities included:
• End-to-End Product Design – I took ownership of designing intuitive and visually appealing digital products, from wireframing to high-fidelity UI designs.
• User Experience Research – Understanding user pain points, gathering insights, and translating them into effective design solutions.
• Cross-Domain Adaptability – I tailored designs to meet the specific needs of each domain, ensuring functionality and user-friendliness.
• Prototyping & Interaction Design – Creating interactive prototypes to validate design concepts and enhance usability.
• Collaboration with Teams – Closely working with developers, product managers, and stakeholders to align design solutions with business goals.
• Design Tools & Skills – I extensively used Figma, Adobe XD, Photoshop, and Illustrator to create impactful designs, ensuring efficiency and precision in execution.

Jun 2021 – Aug 2021 · 2 mos · Vadodara, Gujarat, India · Hybrid

• Developed a deep understanding of first-contact creative, return customer creative, and conversion-driven designs for different stages of the marketing lifecycle. Applied UI/ UX design thinking for website designing, Application Functionality design, and Client handling. Contributed in client projects for website designing and app designing.

Apr 2021 – May 2021 · 1 mo · Remote

• Collaborated with Creative Director and team members to ideate and produce a wide range of digital assets, including web graphics, product graphics, & social media graphics for website. Designed website in Figma using grid and auto layout. Translated marketing requirements into compelling campaigns and designs tailored for various digital platforms, ensuring brand consistency across customer touchpoints.