Viswanathan Sellamuthu

CEO

Chennai, Tamil Nadu, India14 yrs experience
Highly Stable

Key Highlights

  • 14+ years of UX/UI design expertise
  • Proficient in industry-standard design tools
  • Experience across diverse domains and cultures
Stackforce AI infers this person is a seasoned UX/UI designer with a strong focus on user-centered design in the Fintech and eCommerce sectors.

Contact

Skills

Core Skills

User Experience Design (ued)Product DesignUser Interface DesignBusiness OwnershipWeb Development

Other Skills

Adobe IllustratorAdobe PhotoshopCSSCollaborationCompetitor AnalysisConcept DevelopmentDesign PrototypesDesign SystemsGitGraphic DesignHTML5Information ArchitectureInformation TechnologyJavaScriptLighthouse

About

14+ years of expertise in UX/UI design, I offer a robust skill set that encompasses User Research, Competitive Analysis, Heuristic Analysis, Persona Development, Information Architecture, User Flows, Task Flows, Wireframing, Interaction Design, Prototyping, Visual Design, and Usability Testing, including A/B Testing. My experience spans diverse domains including Banking, Finance, Insurance, Education, Enterprise, eCommerce, and Automobile. Skilled in industry-standard tools such as Figma, Adobe XD, Sketch, Adobe Photoshop, Adobe Illustrator, InVision and MarvelApp I am focused on delivering engaging and intuitive user experiences. My technical proficiency includes Responsive Web Design (RWD), HTML5, CSS3, SASS, and working with CSS frameworks like Bootstrap, Material UI, and Tailwind CSS. Additionally, I have extensive experience in customizing CMS platforms such as WordPress (UI) to enhance user interfaces and optimize digital experiences. My expertise in developing design systems and enhancing user experiences through culturally sensitive approaches has made a notable global impact, supported by extensive experience in the US, UK, Middle East, and Austria.

Experience

Cholamandalam investment and finance company limited

Deputy General Manager

Sep 2024Present · 1 yr 6 mos · Chennai, Tamil Nadu, India · On-site

  • As a Product Designer, I specialize in crafting user-centered solutions that bridge the gap between design and functionality.
  • My Roles & Responsibilities:
  • User Research & Analysis : Conducting comprehensive research to uncover user needs and pain points, ensuring design decisions are data-driven and aligned with business objectives.
  • Concept Development: Collaborating with cross-functional teams to define product requirements and transforming complex challenges into intuitive, functional design solutions.
  • Design Systems & Visual Design**: Developing cohesive design systems and high-fidelity visual designs that maintain consistency and align with brand guidelines.
  • Prototyping & Interaction Design: Creating interactive prototypes to illustrate user flows and product functionalities, with a strong focus on accessibility and usability.
  • Collaboration & Communication: Working closely with product managers and development teams to ensure seamless project execution, providing design specifications and assets for pixel-perfect implementation.
  • Usability Testing & Iteration: Leading usability testing sessions, analyzing feedback, and iterating on designs to improve the overall user experience.
  • Product Strategy: Contributing to product strategy by aligning design efforts with business goals and staying updated on industry trends to drive innovation.
  • With a focus on accessibility, inclusivity, and continuous improvement, I ensure that my design solutions meet both user needs and business goals, delivering impactful digital products.
User ResearchConcept DevelopmentDesign SystemsPrototypingCollaborationUsability Testing+3

Expleo group

4 roles

Associate Project Manager

Jan 2024Sep 2024 · 8 mos

  • Roles & responsibilities:
  • Analyzing designs and engaging in discussions with business analysts and stakeholders to define requirements leads to the development of design prototypes and user-friendly experiences.
  • Collaborating with customers and the Design Development team to specify project requirements and deliverables.
  • Performing competitor analysis and heuristic evaluations to understand workflow variations and proposing solutions that address identified challenges.
  • Creating high-quality visual designs that solve user and business issues using a user-centered design approach.
  • Establishing and refining design processes focused on enhancing end-user usability and accessibility.
  • Developing information architecture, user flows, process flows, sitemaps, wireframes, and interactive user interface designs with prototypes.
  • Supporting the client's product vision through research, concept creation, sketching, prototyping, and user testing for digital products.
  • Designing interactive user interfaces and translating them into front-end web interfaces using HTML, CSS, SASS, Bootstrap, and foundational JavaScript.
  • Conducting usability analytics and A/B testing to optimize UX design.
  • Ensuring designers understand company/client objectives, roles, and fostering personal and professional growth opportunities.
  • Coordinating with the Design & Development Team to ensure seamless project execution.
Design PrototypesCompetitor AnalysisVisual DesignInformation ArchitectureUser FlowsPrototyping+3

Lead Software Engineer - UI/UX

Jan 2022Jun 2024 · 2 yrs 5 mos

  • Roles & Responsibilities:
  • Taking responsibility for analyzing designs and engaging in discussions with Business Analysts and Stakeholders to determine the right requirements, leading to the creation of design prototypes and intuitive user experiences.
  • Collaborating with customers and the Design Development team to define project requirements and deliverables.
  • Conducting competitor analysis and heuristic evaluations to understand workflow differences, and identifying solutions that address the problem statement.
  • Enabling the creation of excellent, high-quality visual designs that solve user and business problems through a user-centered design approach.
  • Establishing and enhancing design processes with a focus on end-user usability and accessibility.
  • Developing information architecture, user flows, process flows, sitemaps, wireframes, and rich user interface designs with prototypes.
  • Supporting the client's product vision by conducting research, creating concepts, sketching, prototyping, and user-testing experiences for digital products.
  • Crafting rich user interface designs and translating them into front-end web user interfaces using HTML, CSS, SASS, Bootstrap, and foundational JavaScript.
  • Conducting usability analytics and A/B testing for UX design.
  • Ensuring our designers comprehend the company's/client’s objectives, their roles, and fostering personal growth and professional development opportunities.
  • Coordinating with the Design & Development Team.
Design PrototypesCompetitor AnalysisVisual DesignInformation ArchitectureUser FlowsPrototyping+3

Senior Technical Engineer - UI/UX

Promoted

Jul 2020Jan 2022 · 1 yr 6 mos

  • Taking ownership of design analysis and discussion with Business Analysts and Stakeholders for the right requirement and drilling down to design prototypes and intuitive user experiences.
  • Coordinate with customer & Business Development executes in establishing project requirements & deliverable
  • To Empowering excellent, high-quality visual designs and front-end development, engage with product managers and development managers in solving user and business goals using the principles of user-centered design.
  • Understanding the company's goals, understanding what they are accountable for, and promoting personal growth and professional development opportunities.
  • Propose and estimate the level of effort for own design activities
  • Mentored juniors on building leadership quality, taking initiative, and being proactive
  • Manage the performance and careers of direct reports
  • Create and improve processes for design with end-user usability and accessibility design.
Design PrototypesVisual DesignUser FlowsInformation ArchitectureWireframingUser Interface Design+1

Technical Engineer - UI/UX

Jun 2019Jul 2020 · 1 yr 1 mo

  • Responsibility for Creating user flows, process flows, and site maps
  • Creating wireframes, storyboards
  • Creating Visual design with the latest Standards
  • Providing design solutions to Leads and Managers
  • Solving solve problems creatively and effectively
  • Building designs that respond to the natural human thought process
  • Providing cross-browser solutions with the latest design standards
User FlowsWireframingPrototypingUser Interface DesignHTML5CSS+2

Bankbazaar

2 roles

Senior Web Designer - UI/UX

Promoted

Apr 2016May 2019 · 3 yrs 1 mo

  • My Job Responsibility:
  • Working with Product managers, based on the requirement proving UX Solutions using UX Design Processes like User Research, Competitor analysis, Building information architecture, Creating User flow, Building wireframes,s and Creating rich user interface design.
  • Taking care of Indian and International Products such as Loans, Credit Cards, and Insurance, Offering frameworks, and mobile app products.
  • Created & maintaining the Style Guidelines for the Website and Built a framework-level component, this should be easier to (re)use.
  • Handing Performance optimization of the website also has the responsibility for building a lightweight website, this would help to load the website faster.
  • Building a Component-based front-end web user interface with HTML, CSS, SASS, Bootstrap, JavaScript & jQuery.
  • Page Speed Performance improvements – Adding and Generating Above the fold entry every week also analyzing Google page speed lighthouse reports and providing fixes for performance.
  • Handling Configurations tickets, and SEO Changes based on Search Engines and providing the sources.
  • Maintained the W3C standard and created components & provided Cross Browser compatibility solutions.
  • Building a Rich User Interface design and converting same with a front-end web user interface using HTML, CSS, SASS, Bootstrap & JS, and integration in a development environment and providing support to the developer while integrating and bug fixes.
User ResearchCompetitor AnalysisInformation ArchitectureUser FlowsWireframingVisual Design+2

Web Designer - UI/UX

Jan 2015Apr 2016 · 1 yr 3 mos

PrototypingUser Interface DesignHTML5CSSSASSUser Experience Design (UED)

Mozhi technologies private limited

Founder

Jan 2016Jun 2019 · 3 yrs 5 mos · Salem, Tamil Nadu, India · Remote

  • Founded in 2016, MOZHI Technologies is a Salem, India–based web development company committed to delivering high-quality solutions with complete customer satisfaction. Starting with a small but passionate team of two experienced web developers, we have grown into a trusted partner for businesses seeking innovative digital solutions.
  • Our mission is to provide specialized, process-driven services in Web Development, eCommerce, Mobile Applications, and Outsourcing, tailored to meet unique business needs. We combine technical expertise with a client-first approach, ensuring that every project we undertake delivers measurable value and exceeds expectations.
  • What We Do
  • ✔ Full-service Web Development
  • ✔ eCommerce Solutions
  • ✔ Mobile Application Development
  • ✔ Custom Web Applications
  • ✔ Database Integration & Custom Programming
  • ✔ Graphic Design & Branding
  • At MOZHI Technologies, every project begins with a focus on our clients’ goals and the results they envision. By aligning our work with their expectations, we create solutions that are not only functional but also impactful.
Web DevelopmenteCommerce SolutionsMobile ApplicationsGraphic DesignBusiness Ownership

Ewall solutions pvt ltd

Programmer - UI

Nov 2011Sep 2014 · 2 yrs 10 mos · Chennai Area, India · On-site

  • Worked as Senior Programmer on eCommerce (Magento) projects. Expertise in analyzing the client’s requirements and calculation of the timeline for jobs. Handling Front-end team of 3 members and maintained effective production by delegating appropriate jobs.
  • Having proficient knowledge in HTML, CSS, SASS, Magento Frontend, WordPress, PSD Development, and Web Layouts including responsive web design and Flat Design Websites.
  • Worked on more than 50+ eCommerce Projects
  • Very Good working experience in Frond Development
  • The handling Design team of 3 Members
  • Analyze the Project
  • Worked on Magento Module development
  • To Make the user Understandable and usable for the user. Adobe Photoshop, Adobe Illustrator, UI Design, Wireframes, and Design Mockups.
HTML5CSSSASSAdobe IllustratorAdobe Photoshop

Education

Sengunthar Engineering College - India

Bachelor of Engineering - BE — Computer Science

Jun 2007May 2011

Government higher secondary school elampillai

Higher Secondary School Leaving Certificate — Maths Biology

Jan 2005Jan 2007

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