Jul 2025 – Sep 2025 · 2 mos · Chicago, Illinois, United States · Hybrid

• Lead Design Strategy: Shape sprint design direction, brand guidelines, contribute to critiques, and mentor peers on UX principles, Figma best practices, and decision-making.
• Audit & Optimize Products: Conduct UX audits to identify usability, accessibility (WCAG), and design system issues. Recommend data-driven UI improvements.
• Prototype & Test Interactions: Design and test advanced prototypes using Figma or Protopie. Handle edge cases and iterate based on research feedback.
• Cross-Functional Collaboration: Bridge design with PMs and devs. Lead handoffs with detailed specs and help resolve implementation challenges.
• Design Systems & Process Improvement: Enhance design systems with reusable components and documentation. Suggest process/tooling improvements from industry insights.

Jan 2025 – May 2025 · 4 mos · Chicago, Illinois, United States · On-site

• Investigated the relationship between fidget behavior and cognitive states, designing an experiment with four distinct task conditions to measure fidgeting under varying levels of focus and stress.
• Analyzed fidgeting patterns using video and eye-tracking data, revealing key insights such as increased fidgeting in high-stress conditions and reduced fidgeting during high-focus tasks.
• Conducted a pilot study with university students, collecting and analyzing data on fidgeting frequency, task performance, and self-reported stress/focus to validate hypotheses and refine methodologies.

Apr 2021 – Aug 2024 · 3 yrs 4 mos · New York, United States · Remote

• After introducing the mega menu on Pro Standard, the conversion rate surged by 35%, resulting in a 40% increase in revenue, while mobile user engagement peaked with a 50% rise in active sessions. These enhancements reflect significant improvements in user navigation and accessibility.
• Redesigning DanceBody’s website and the “Workout With Us” and online booking pages resulted in a 45% increase in bookings and a 50% boost in online revenue, driven by enhanced user flows, graphics, social media design, streamlined checkout, and compelling CTAs.
• Reporting dashboard for Group8a that serves as a central hub for tracking and analyzing key metrics across various platforms. This innovative tool integrates data from social media, search engines, Klaviyo, HubSpot, affiliate marketing channels, employee portfolios, holiday settings, and more. By consolidating all these elements into one unified platform, it streamlines reporting, enhances visibility, and provides actionable insights to drive smarter decision-making for the team. This project has been a valuable milestone for me and a game-changer for operational efficiency.
• Comprehensive UX research and usability testing for Bubble to identified key user pain points, including
• navigation inefficiencies and unclear product categorization, leading to a 30% faster task completion rate and a 40% improvement in user satisfaction post-redesign.

Apr 2020 – Apr 2021 · 1 yr · Ahmedabad, Gujarat, India · Remote

• From concept to completion for Masterly, I crafted a cohesive brand identity, including a striking logo, a user-centric website, and engaging social media aesthetics, driving a 60% increase in client inquiries and establishing a strong digital presence.
• Designed website and apps of a 50+ pages immersive Cooperstown Dreams Park with a mega menu, family guide, live scores, tournament schedules, mobile-first approach and nearby attractions, leading to a 45% increase in user engagement and a 30% boost in tournament registrations, solidifying its status as the #1 Baseball Tournament in America where dreams come true and history is made!

Sep 2019 – Apr 2020 · 7 mos · Pasadena, California, United States · Remote

• Probo Robotics, a German-based company, is creating awareness about how robots can become your best friend. I designed their entire website, logo, and aesthetics with a focus on user research, wireframing, testing, and usability testing to enhance user experience. Key metrics include increased website traffic, higher engagement, improved brand awareness, and a growing client base.
• I contributed to the Moviesbyespresso by conducting thorough research, performing a Conversion Rate Optimization (CRO) audit, and analyzing market trends. My efforts led to valuable insights on user engagement, conversion rates, and market positioning, enhancing the site's performance and strategic direction.

Aug 2018 – Aug 2019 · 1 yr · Ahmedabad Area, India

• Contributed to the Waterfront Resort project by enhancing the overall hospitality user experience through intuitive UI design, integrating interactive graphics, and implementing a seamless event calendar and booking widget. These improvements resulted in a 30% increase in user engagement and a 25% boost in bookings, significantly improving overall site performance.
• Played a key role in the IBC Banking Experience project, where I conceptualized and executed the entire user journey, from ideation to final design, enhancing the banking platform’s usability and visual appeal. This project led to a 40% increase in user satisfaction and a 20% improvement in transaction efficiency, making it one of my favorite and most impactful projects.

Dec 2014 – Jul 2018 · 3 yrs 7 mos · Ahmedabad

• Created impactful social media graphics for Millennium Tiles, driving significant growth through engaging content that boosted followers and client interactions. The result was a massive increase in social media impressions, with engagement growing by 50% and a noticeable rise in client inquiries.
• Conducted a comprehensive UX audit and heatmap analysis for Echelon Fit, a leading USA-based fitness brand, identifying key areas to enhance user experience and optimize website navigation. These improvements led to a 35% increase in conversion rates and helped solidify Echelon Fit as a top player in the fitness equipment industry.