Avril Etcheverry, MHRM, SHRM-CP

CEO

Asheville, North Carolina, United States18 yrs 4 mos experience
Highly Stable

Key Highlights

  • 20+ years of HR leadership experience
  • Expert in multi-country HR management
  • Proven track record in organizational transformation
Stackforce AI infers this person is a Human Resources Executive with expertise in global HR operations across manufacturing and logistics sectors.

Contact

Skills

Core Skills

Hr OperationsEmployee RelationsHr ManagementTalent ManagementTalent Acquisition

Other Skills

Attention to DetailBusiness StrategyCoachingCollective BargainingCollege RecruitingCompensation & Benefits StrategyConflict ResolutionContinuous ImprovementDeferred CompensationEmployee BenefitsEmployee EngagementEmployee Relations & Labor Negotiations (Union & Non-Union Environments)EnglishEspañolEstablishing Relationships

About

Strategic Human Resources Executive with 20+ years of experience leading HR operations across North America and LATAM for global companies in manufacturing, logistics, and professional services. Proven ability to align people strategies with business objectives, drive organizational transformation, and foster high-performance cultures in complex, multi-country environments. Adept at balancing global standards with regional needs to deliver impactful HR solutions

Experience

Greengrowth cpas

People Operations Director

Apr 2024Aug 2025 · 1 yr 4 mos · Remote · Remote

Establishing RelationshipsHR Operations

Mcc label

4 roles

HR Manager - North America Wine & Spirits

Jan 2022Mar 2024 · 2 yrs 2 mos

  • Collaborate closely with senior management to elevate the organizational health of the business.
  • Providing leadership in the implementation and execution of human resources policies and guidelines, overseeing organizational design, shaping company culture, and driving employee development initiatives.
  • Influence and partner with diverse groups across the company to advocate for and address business needs, consulting with both employees and managers to identify and address the root causes of human resources issues with a systematic method, ensuring effective resolution.
  • Actively participate in company-wide initiatives and programs, ensuring alignment with the specific needs of the plants including coaching, consulting, facilitation, influencing, communication, process development, and proficiency in analysis and problem-solving.
HR MetricsPayroll AdministrationBusiness StrategyNegotiationEmployee BenefitsLabor and Employment Law+7

Regional Human Resources Director – Latin America

Promoted

Aug 2021Jan 2022 · 5 mos

  • Responsible for overseeing the comprehensive administration, coordination, and evaluation of the human resources function for LATAM plants in Mexico, Argentina, and Chile.
  • Directed and managed all HR initiatives, including recruitment, compensation, benefits, training, and employee relations. Ensured the uniform administration of policies, procedures, and HR programs aligned with organizational goals and in compliance with professional standards, state, and federal regulations.
  • Provided leadership to enhanced operational efficiencies, collaborating with other departments to achieve the company's core strategies. Performed duties either personally or through direct reports.
Establishing RelationshipsHR MetricsCollective BargainingCoachingHR Management

Talent Management Specialist (COE Team)

May 2021Aug 2021 · 3 mos

  • Supported the organization's Talent Management function, executing key talent initiatives.
  • Collaborated with HR, COEs, business leaders, and third-party vendors to enhance leadership and individual effectiveness. Actively participated in cross-functional project teams to achieve organizational goals.
  • Maintained systems structure for assessment and recruiting systems (e.g., Harrison, TruScore, Ceridian, HireRite), overseeing user profiles, usage and spend, and creating/maintaining reports.
  • Provided tier 1 support to HR and business leaders on talent management practices, processes, and systems.
  • Supported initiatives and strategic projects, including talent toolkit development, talent profiles, designations, succession planning, talent reviews, assessments, and debriefs.
  • Created and maintained process documents and communication materials for various talent initiatives.
Talent DevelopmentTalent Management

Human Resources Manager

Apr 2020May 2021 · 1 yr 1 mo

  • Led a dynamic team and oversaw a spectrum of responsibilities to ensure the effective management of human capital and foster a positive organizational culture. Spearheaded the local Talent Acquisition Partners team, actively engaging in the interview process and contributing to staffing decisions. Comprehensive updates and enhancement of HR policies, ensuring seamless implementation across the organization.
  • Adeptly addressed inquiries and requests, handling complex questions from various departments and ensuring transparent communication channels.
  • Managed off-boarding processes, conducted exit interviews, and responded to Unemployment and Workers Compensation requests. I maintained a keen eye on payroll operations, ensuring strict compliance with tax laws and facilitating changes related to compensation, job titles, and departmental structure.
  • Beyond day-to-day operations, managed for annual reviews and merit processes, providing training and guidance on tools to optimize performance evaluations. Adept in data analysis, I tracked and compiled HR data for various reports, conducting trend analyses, and offering valuable insights for continuous improvement.
  • Led impactful HR projects focused on engagement, recruiting, and retention, contributing to a positive workplace environment. My commitment to compliance extended to ensuring adherence to all laws and regulations, conducting necessary audits, and drafting and posting communications as needed to uphold corporate values.
  • As a DDI Trainer certified professional, orchestrated, and facilitated employee development and training events for Mexico, Argentina, and Chile, reinforcing a culture of continuous learning.
Collective BargainingHR OperationsTalent DevelopmentTalent Acquisition

Solistica

HR DIRECTOR / HRBP WHS México/Colombia/Brasil (FEMSA)

Sep 2018Jul 2019 · 10 mos · Mexico

  • Responsible for the Warehouse Business Unit spanning three countries: Mexico, Colombia, and Brazil.
  • During tenure, Solistica underwent acquisitions of various companies, and a significant aspect of the role was the standardization and unification of processes and corporate culture. Responsibilities included overseeing HR operations, managing talent acquisition, implementing policies, conducting onboarding and off-boarding processes, ensuring legal compliance, and fostering a positive workplace culture.
  • Furthermore, played a pivotal role in negotiations and the implementation of labor contracts, contributed to budget administration, and led HR projects focused on enhancing employee engagement and retention.
Establishing RelationshipsUnion RelationsCollective BargainingHR Operations

Seglo logistics / schnellecke logistics

HR DIRECTOR

May 2017May 2018 · 1 yr

  • Successfully managed key offices, including Staffing, Training, Organizational Development, HR Operations, and Compensations.
  • Key Achievements and Responsibilities: Oversaw the following offices; Staffing, Training, Organizational Development, HR Operations, and Compensations, including negotiations with various unions around the country.
  • At Schnellecke, a leader in storage and just-in-time services, Directed human resources efforts in Mexico, overseeing a headcount of over 15,000 employees. A significant percentage of our workforce operated within client facilities such as GM, BMW, Ford, Danone, among others. The logistics industry demands adaptability and flexibility, demonstrating the ability to navigate change and executing strategic initiatives.
  • To address the unique challenges of the industry, established massive recruitment and training centers in key cities. This approach facilitated ongoing personnel development, ensuring a balanced approach to employee retention amid the dynamic demand for positions. My role required a keen understanding of logistics industry intricacies, and successfully maintained equilibrium in workforce management.
HR MetricsCollective BargainingHR Management

Penske logistics

2 roles

Field HR Director/USA West Region - Assignment

Aug 2015Sep 2016 · 1 yr 1 mo

Collective Bargaining

HR DIRECTOR

Oct 2008Apr 2017 · 8 yrs 6 mos

  • Provided comprehensive oversight of key offices, including Staffing, Organizational Development, Compensations, HR Field, and Labor Relations. Role extended to delivering strategic and tactical leadership for Penske Logistics' workforce planning, staffing, and talent management initiatives. Pivotal role in championing training and development programs to maximize associate performance and productivity, thereby enhancing leadership bench strength.
  • Leading workforce planning and succession management processes, contributed to the development of annual forecasts and approaches to address identified talent gaps. Relocated to DFW for a temporary assignment as the Field Human Resources Director in the West area, efficiently executing the business's human capital management strategy for over 7,000 full-time associates.
  • Over the course of 8 years, Designed, developed, and implemented the Human Resources Department in Penske Mexico, consistently elevating strategies, goals, and performance. Achievements extended beyond borders, successfully conducting projects in both the USA and Mexico, consistently surpassing department goals and expectations.
HR MetricsCollective BargainingTalent DevelopmentHR Management

Ryder supply chain solutions

Human Resources Supervisor

Oct 2005Jul 2008 · 2 yrs 9 mos

Education

Universidad del Valle de México

Master of Business Administration (MBA) — MBA

Universidad Autónoma de Coahuila

Master of Business Administration (MBA)

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