Ashish Bhardwaj — Director of Engineering

Engineering leader with 17+ years of experience delivering scalable systems, leading cross-functional teams, and driving innovation across SaaS, web experimentation, digital identity, and AI. Currently serving as Director of Engineering at VWO, where I lead platform engineering with a strong focus on growth, monetization, and integration strategy. My work spans: 🔹 Platform-led growth initiatives to optimize onboarding, user engagement, and lifecycle automation 🔹 Designing and building pricing and packaging systems, working closely with revenue teams 🔹 Integrating with internal GTM and analytics tools like Salesforce, Marketo, and custom BI systems 🔹 Leading AI-driven efforts to boost developer productivity and build internal AI agents I also head our Integrations Engineering team, responsible for maintaining and expanding VWO’s ecosystem of third-party integrations — including Google Analytics, Adobe Suite, Salesforce, Shopify, various data warehouses, and other martech and analytics platforms. This involves solving complex interoperability and data flow challenges to ensure a seamless user experience across tools. Previously, I was the Founding CTO at ItsCredible, where I built the product and engineering team from scratch to solve challenges in digital document authentication and digital identity. We integrated with DigiLocker and used blockchain and smart contracts to issue instantly verifiable digital credentials. What drives me: 🔹 Building scalable platforms that align tightly with business and customer goals 🔹 Applying AI to enhance internal tooling and developer experience 🔹 Driving cross-functional collaboration between engineering, product, and revenue teams 🔹 Solving real-world problems at the intersection of tech, growth, and trust 🛠️ Core Strengths: 🔹 Platform & Monetization Engineering 🔹 AI for Developer Productivity & Internal Automation 🔹 SaaS Integrations (Google Analytics, Adobe, Salesforce, Shopify) 🔹 Pricing Systems & GTM Tooling (Salesforce, Marketo) 🔹 Web Experimentation & A/B Testing 🔹 Blockchain & Digital Identity Systems 🔹 Cloud Infrastructure & Observability at Scale Always open to connecting with tech leaders, founders, and AI-first builders shaping the future of product engineering.

Stackforce AI infers this person is a SaaS and AI-focused engineering leader with expertise in digital identity systems.

Location: Noida, Uttar Pradesh, India

Experience: 17 yrs 8 mos