Laraib Shafi

Product Manager

Riyadh, Saudi Arabia11 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 10 years of experience in IT project management.
  • Expert in Agile methodologies and team leadership.
  • Proven track record in delivering complex projects successfully.
Stackforce AI infers this person is a seasoned Project Manager with expertise in E-commerce and Software Quality Assurance.

Contact

Skills

Core Skills

Project ManagementAgile DevelopmentQuality AssuranceTeam ManagementQa AutomationTeam Leadership

Other Skills

Agile MethodologiesAgile TestingAutomated Software TestingBacklog ManagementC#C# 3.0C++C++ LanguageCSSContinuous Process ImprovementDatabase DesignDatabasesDefect TriageDemandwareDemandware Business Manager

About

Hey! Since you landed here, let me give you a brief pitch. I’m a technical Project/Delivery Manager with over 10 years of experience in the IT industry. I’ve worked with and managed teams of all sizes, delivering complex projects across industries such as e-commerce, critical event and messaging systems, HRMS, payroll, and banking solutions. When I say “technical” manager, I mean I have hands-on knowledge not only of project management methodologies like Agile and Kanban, and tools such as JIRA, Confluence, and Trello — but also of APIs, services, Git flows, coding, and automation framework design. I’ve worked with tools like Appium, Playwright, Detox, and Selenium. I specialise in designing and delivering successful roadmaps by building productive, high-performing teams.

Experience

11 yrs
Total Experience
2 yrs 2 mos
Average Tenure
3 yrs 11 mos
Current Experience

Soum

3 roles

Senior Product & Delivery Manager

Promoted

Mar 2025Present · 1 yr 3 mos · Riyadh, Saudi Arabia · On-site

  • As a Product:
  • "Leading Operations Automation"
  • Leading product management for Soums Operations, supply, seller and order management side.
  • Developed roadmaps for end to end operations automations including order management and sellers engagement and sales.
  • Write features and stories, perform grooming, engage with designers to create wireframe and designs.
  • Previously worked on Cars expansion [cars marketplace] for Soum with other PO.
  • As Delivery Manager:
  • Leading end to end delivery of Soum consumer apps (Android & IOS), order management and admin portals.
  • Prioritisation of roadmap across teams. - Successfully led a team of 40 plus members across onsite and offshore locations.
  • Formed a full stack team structure working with CTO and created delivery roadmaps for all teams. - Lead agile meetings and manage day to day activities and feedback.
  • Enhance team productivity and unblock team members as needed.
  • Conducted requirement refinement meetings and ensuring all requirements are meeting INVEST criteria.
  • Prepare release schedules for the team, manage releases and share release notes and information with stakeholders.
  • Support other functions like customer service and operations in resolving issues.
  • Managed QA team as QA lead and worked with them on automation framework designs and automating important features using Playwright, Detox and Appium.
  • Cleared the bug backlog from hundreds to zero by preventing bug leakage, enhancing release processes and planning issues with the team.
  • Reduced delivery timelines with more organised work and problem solving.
Project PlanningProblem SolvingProduct Road MappingProject DeliveryService DeliveryJira+11

Product Delivery Manager

Jan 2024Feb 2025 · 1 yr 1 mo · Riyadh, Saudi Arabia · On-site

  • End-to-End Project Execution: Managing the complete project lifecycle, ensuring successful delivery from inception to completion.
  • Strategic Roadmap Planning: Develops and maintains project roadmaps, aligning deliverables with business objectives and ensuring clarity on timelines and priorities.
  • Resource Allocation & Optimisation: Effectively allocates resources across projects to maximize efficiency and ensure timely delivery of high-quality outcomes.
  • Proactive Risk Management: Identifies, assesses, and mitigates risks throughout the project lifecycle to minimize disruptions and ensure project success.
  • Release Management: Oversees the end-to-end release process, including planning, delivery, release notes creation, and knowledge sharing with stakeholders.
  • Bug Backlog Oversight: Manages bug backlog prioritization and assignments, driving efficient resolution to maintain product quality and improve user experience. Maintain the relationship with customer support to tackle their issues on priority.
  • Performance Reviews & Feedback: Conducts regular performance reviews and provides constructive feedback to team members, fostering professional growth and continuous improvement. Also, help generate KPIs and OKRs for team and OKR tracking for management.
  • Continuous Improvement Advocate: Leads initiatives to enhance software development processes, foster innovation, and elevate team performance.
Project PlanningProblem SolvingProduct Road MappingProject DeliveryService DeliveryJira+11

Team Lead - QA And Delivery

Jun 2022Jan 2024 · 1 yr 7 mos · Riyadh, Saudi Arabia · On-site

  • Task Assignment & Coordination: Assigned and tracked tasks for manual, API, and automation QA teams within Agile squads, ensuring balanced workloads and timely delivery.
  • Daily Standups: Facilitated daily standup meetings to maintain seamless communication and alignment across QA and development teams.
  • Test Strategy & Oversight: Defined and implemented robust testing strategies for web, mobile, and API platforms, ensuring alignment with quality goals.
  • Test Case Review: Reviewed and approved test cases for web and app platforms to uphold high standards of quality and coverage.
  • Automation Leadership: Managed task assignments and reviewed deliverables for API, mobile, and web automation teams, leveraging tools like Playwright for web automation.
  • Bug Triaging & Quality Management: Collaborated with tech leads for bug triaging, prioritizing fixes, and driving root-cause analysis to prevent recurring issues.
  • Release & Production Oversight: Led release planning, production monitoring, and post-release issue management to ensure smooth deployment and maintain operational quality.
  • Stakeholder Collaboration: Partnered with product owners to prioritize features and maintain alignment with business objectives, sharing progress updates with operations and stakeholders.
  • Developer Coordination: Worked closely with developers to resolve priority issues, track progress, and communicate timelines to business teams.
  • Quality Culture: Championed a culture of continuous improvement by mentoring QA team members, fostering collaboration, and ensuring the delivery of high-quality products in every release cycle.
Problem SolvingService DeliveryJiraDefect TriageResource ManagementTeam Management+10

Folio3 software

3 roles

Lead QA Engineer & Line Manager

Promoted

Jul 2021Jun 2022 · 11 mos

  • My responsibilities include:
  • Automation Testing: Using tools like Selenium, NUNIT, and C#, I develop and maintain automated test scripts for web applications. This involves creating test cases, executing tests, and reporting defects or issues.
  • Manual Testing: I perform manual testing for Mobile, APIs, and Server-side. This includes executing test cases, validating system functionality, and ensuring compliance with project requirements.
  • QA Team Leadership: I lead the QA team for manual and API testing on Server and mobile projects. This involves assigning tasks, mentoring team members, and ensuring timely delivery of high-quality testing.
  • Test Planning and Execution: I identify requirements, write test cases, and maintain execution cycles using Test Rail. I develop test strategies, define objectives, and execute test plans to validate software functionality.
  • Bug Tracking and Reporting: I use tools like JIRA and Target Process for bug tracking, scrubbing, and reporting. I collaborate with stakeholders to investigate and resolve issues, ensuring efficient bug resolution.
  • Test Planning and Team Management: I contribute to release test planning, manage test cycles, and create user stories on JIRA. I communicate with clients, provide support, and conduct demos to showcase product features.
  • API Testing: I conduct API testing using Postman, creating test cases and validating API endpoints. I verify data integrity and assess system performance.
  • Continuous Learning: I actively run skill learning groups within the company, staying updated with industry trends and sharing knowledge with colleagues.
  • Resource Management: As a line manager, I manage resources' performance, evaluations, reviews, and goal-setting.
Problem SolvingJiraQA AutomationTeam LeadershipLine ManagementStrategy Execution+4

Senior Quality Assurance Engineer

Jan 2020Jun 2021 · 1 yr 5 mos

Problem SolvingJiraStrategy ExecutionAgile Methodologies

QA Engineer

Mar 2019Dec 2019 · 9 mos

Problem SolvingJiraAgile Methodologies

Crossover for work

Quality Specialist

Jul 2018Mar 2019 · 8 mos · United States · Remote

  • Directed test planning and execution using TestRail, ensuring coverage of business and functional requirements.
  • Managed defect tracking and resolution through JIRA in collaboration with cross-functional teams.
  • Oversaw and performed end-to-end testing for web applications, focusing on usability, performance, and security.
  • Streamlined QA processes by implementing reusable test templates and worked with PCAs on requirement refinement sessions.
  • Coordinated with global teams to ensure seamless communication and consistent delivery across regions.
Jira

Ecapital llc

Automation Engineer & Tester

Nov 2017Mar 2019 · 1 yr 4 mos · United States · Remote

  • Writing Test Cases for manual and automated execution.
  • Creating Automated cases using Puppeteer and Jest.
  • Manual Testing on Mobile and web portals.
  • Bug Tracking in JIRA and documentation on Confluence.
  • Coordination with remote team members.
Problem SolvingJira

Ibex | global

2 roles

Software Engineer

Jul 2017Jul 2018 · 1 yr

  • Test Cases and testing scenarios development (JIRA).
  • Writing Automation test script on Test Complete.
  • Writing Stress and load test scripts using Jmeter.
  • Bug tracking and bug reporting (JIRA).
  • SQL Query and database testing.
  • Conducting UAT session and interaction with client and preparing modular documents for UAT and client.
Problem SolvingJira

Analyst Software Engineer

Jun 2016Jun 2017 · 1 yr

Problem SolvingJiraAgile Methodologies

Systems limited

2 roles

Quality Assurance Engineer

Jan 2016Jun 2016 · 5 mos

  • Quality Insurance & Quality Control
  • Test Cases and testing scenarios development (QC +Excel)
  • Bug tracking and bug reporting
  • Database Testing
  • Writing scripts using java (selenium Webdriver)
Jira

Associate Quality Engineer

Jan 2015Dec 2015 · 11 mos

  • Associate Quality Engineer for U.S. Based large scale enterprise level Products including loan and mortgage based products and E commerce based projects,
Jira

Karachi tools, dies & moulds centre

Intern

Jun 2013Jul 2013 · 1 mo

Education

NED University of Engineering and Technology

Bachelor of Software Engineering — Computer Software Engineering

Jan 2011Jan 2014

Stackforce found 100+ more professionals with Project Management & Agile Development

Explore similar profiles based on matching skills and experience