Apr 2015 – Nov 2018 · 3 yrs 7 mos · Noida Area, India

• Betaout is a customer intelligence and marketing automation platform for Ecommerce.
• Lead a team working on applying cutting-edge technologies to deliver innovative solutions for enterprise clients like Paytm, Lenskart, Tokopedia to name a few. With high sending volumes of Emails (20 Million/day), SMS (60 Million/day), Browser/Mobile Push communications.
• Scaled Up event processing to consume volumes over 50 million events at 10,000/s, with the latency of 150ms.
• Created in-built systems for executing business logic in real time for personalized user engagement and related business intelligence on custom dashboards.
• Assembled powerful segmentation engine for marketer's queries to fetch intelligence out of customer data within 100-200ms.
• Incorporated an extremely economical MTA with industry best practices focusing on IP Pool management, Bounces, Complaints, FBL for better email deliverability.
• Crafted logics and built pro-active techniques to maintain a High Rank on Google postmaster spread across a pool of upto 1000 IP's with a 'zero occurrence blacklisting' record maintained for the last 6 months keeping daily volumes of more than 10Million.
• Technology: Nginx, Rabbitmq, Mongodb, Elasticsearch, Redis, Logstash.

Jun 2007 – Apr 2015 · 7 yrs 10 mos · Noida Area, India

• Citizen Media is a global citizen's newspaper with collaborative capability. It was serving over 20 million page views powered by own CMS. It has social media features with personalised writer's webpage. It has admin, editorial and freelancer panel which works in real time. More then 100 blogs are maintained by CMS with features of structured wiki and QnA.
• As the firm's VP Technology I was accountable for all technology decisions. I was also a member of the Executive Management Team responsible for business/product strategy.
• The job primarily involved leading the technology team, looking for areas of technology integration, diversified growth, delivery operations, monitoring and capitalizing on tech trends, technological innovations and more.
• After having executed numerous online projects and enterprise level products, my technical skill set includes defining application skeleton architecture, creating business objects layers, reusable libraries, coding practices, database & application designs, and implementation guidelines for team members along with management skills such as project management, team management, requirement gathering & development etc.
• Other Projects
• http://www.qyuki.com/
• Developed online broadcast network for youth in India by empowering creators and conducting business.
• Collected user's videos, processed through Amazon Elastic Transcoder, automated uploading to youtube after curation panel.
• http://www.contentcloudhq.com/
• A complete solution for your content planning, ideation, production and distribution. Used by some of the big media outlets across the world including Nickelodeon. Was responsible for architecting and end-to-end development.
• Technology: Httpd, MySql, Solr, Redis, Php.

Mar 2005 – Jun 2007 · 2 yrs 3 mos · Noida Area, India

• Build web directory and user interactive website with social features.
• Coded image upload, storage, resizing, watermarking mechanism.
• Designed databases and developed CMS.
• Automated AP feed processing, converting to articles with images and tags.
• Technology: Httpd, MySql, php.