P

Prateek Sethi

Co-Founder

Bengaluru, Karnataka, India7 yrs 1 mo experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Co-founded Shifu Ventures to empower Indian entrepreneurs.
  • Led B2B SaaS initiatives with a focus on AI-first companies.
  • Achieved consistent revenue growth through innovative GTM strategies.
Stackforce AI infers this person is a B2B SaaS entrepreneur with a strong focus on AI-driven solutions.

Contact

Skills

Other Skills

BadmintonCanvaContent MarketingCustomer Relationship Management (CRM)Customer SatisfactionDigital MarketingE-commerceGoogle AnalyticsLead GenerationLeadershipManagementMarketingMicrosoft ExcelMicrosoft WordQuora

About

I started working at 17 as an entrepreneur, and I’ve been hooked ever since. While still a student at BIT Mesra, I joined a startup at NSRCEL, IIM-B. In no time, I worked my way up, learning what it takes to build something from scratch. We didn’t scale into a unicorn, but we built something meaningful, hitting a few crores in revenue – and more importantly, I discovered that my true passion lies in building from the ground up. Another realisation that I got a little early on - I love giving back. Whether it was sharing my learnings while building startups at IIM-B, helping early-stage founders create playbooks, or rallying to get my alma-mater placed during the brutal Covid placement season, these moments have defined me just as much as my work has. Then came a plot twist: B2B SaaS. Working with Almabase and Outplay introduced me to a world that felt like my next big frontier. Since then, I’ve had the chance to help hundreds of founders build SDR teams and crack their US GTM strategy (specially ABM) – not by sticking to conventional playbooks, but by rethinking the box entirely. Watching teams light up with, “Wait, we can actually do that?” is still one of my favorite moments in any room. One of those serendipitous moments in life was meeting Sri – my co-founder at Shifu Ventures / Co-Founder of Almabase. What started as a boss-employee relationship turned into an amazing founder-relationship. Together, we’ve taken big swings, from traveling across India to uncover untold B2B stories to co-building B2B AI-first companies through Shifu. The journey has been unexpected, and that’s what makes it exciting. What am I upto now? With Shifu Ventures, I’m on a mission to empower Indian entrepreneurs to build AI-first B2B companies that can compete—and win—on the global stage. Through Shifu Studio, we co-build B2B AI startups to help them scale profitably to $10M ARR, tackling GTM, AI, hiring, product, and fundraising challenges head-on. With Shifu Foundation (A Not-for-Profit), we’re inspiring and enabling a new wave of Tier 2 & Tier 3 Indian founders by providing the network, knowledge, and support they need to build world class B2B AI companies from India to the Globe. ----- For me, health and family always come first – that’s my mantra. Work is just one part of my life, and keeping it that way is a conscious choice. One of the ways I prioritize health is through sports. Right now, it’s triathlons, and I’ve just completed my first Ironman 70.3 – an experience that tested and transformed me. Looking to connect with me? Suggest a sport. Let’s play.

Experience

Shifu foundation

2 roles

Co-Founder & Vice-Chairman

Promoted

Jul 2024Present · 1 yr 8 mos · On-site

  • Shifu Foundation is the non-profit media arm of Shifu Ventures, aiming to inspire and empower the next wave of B2B builders in India. Whether you’re an 18-year-old college student exploring the B2B ecosystem or a first-time entrepreneur in your 40s wondering “Will I make it?”—we bring to you the untold stories of B2B founders via short & long-form content that are sure to infect you with the “startup bug.”
  • Stay tuned to peek into the human journeys behind India’s B2B ecosystem, from bootstrapped solopreneurs to unicorn trailblazers. Through these stories, we aim to fuel the next wave of B2B innovation across the nation.
  • Our upcoming documentary on the rise of B2B in India offers a firsthand look at this fast-evolving landscape—from where it began to a glimpse of its future. Releasing December 2025.

Travelling Across India to explore the B2B Ecosystem

Nov 2022Jun 2024 · 1 yr 7 mos · On-site

Shifu ventures

Co-Founder & Operating Partner

Jul 2024Present · 1 yr 8 mos · Bengaluru, Karnataka, India · Hybrid

Outplay

CEO's Office

Mar 2022Nov 2022 · 8 mos

  • Responsible for heading the execution of first-ever edition of Outplay 30Under30 SDRs in India 🏆
  • Responsible for executing Call of Fame - The first-ever Spotify for Cold Calls 🎧

Almabase

2 roles

Account Based Marketing Lead

Promoted

Aug 2021Mar 2022 · 7 mos

  • 🏆 Responsible for working closely with marketing, sales, and product teams to educate, engage and convert strategic accounts.
  • 🤖 Responsible to gather and share industry and account-based intelligence such as mapping the organizational decision-makers, identifying the key contacts in each account and planning outreach.
  • 📣 Guide team to execute from content creation to delivery using the right mix of digital marketing, inbound, broad-based, and field marketing activities.
  • 🛣 Responsible to closely work with the Product Marketing team to develop content targeted to an ICP and mapped to the buyer’s journey, including personalized landing pages, messaging and sales decks.
  • 📈 Lead ongoing account check-ins with sales team to ensure account goals, key contacts and account plans remain on track, and discuss upcoming account requirements and modifications with Product Team.

Enterprise Sales Development Representative

Apr 2020Aug 2021 · 1 yr 4 mos

  • 🥈 2nd SDR of the company
  • 🥇 First SDR of the company to set and define the Sales Development strategy for Account Based Marketing.
  • 💯 15/15 months over-achieving quota.
  • 📈 Hired, onboarded and trained new Sales Development Reps as ABM pipeline grew
  • 🗣 Provided regular coaching and feedback for the new hires.
  • 💰 Managed a scalable and repeatable data-driven ABM methodology that helped new hires consistently meet and exceed revenue targets
  • About Almabase:
  • Think alumni-centricity, think Almabase - Almabase is on a mission to make quality education affordable to everyone by helping schools increase their fundraising efficiency.
  • Almabase is one of the few profitable Indian SaaS startups that helps schools and colleges efficiently engage with their alumni by tools that help teams to build great relationship with alumni and eventually raise funds from them.
  • With more than 420,000 students impacted and 42M engagement opportunities created, Almabase has helped teams raise more than $50M on the platform.
  • Found a role that interests you? Hit me up with the link to the role :)

Nsrcel

Guest Lecturer

Jul 2019Jul 2019 · 0 mo · Bengaluru, Karnataka

  • "It's not the products, but the stories which sell"
  • In my third year of engineering, I was invited by NSRCEL, IIM-Bangalore to give a guest lecture to the students and startup founders on tips and tricks of Digital Marketing. The session involved insights on how my 1.6m organic views on Quora generated 12L of revenue for a startup without spending a dime on customer acquisition.

Stoned santa

Head of Demand Generation

Dec 2018Mar 2020 · 1 yr 3 mos · Bangalore

  • I started working as a sales intern for Stoned Santa, with over 10,000 customers. This taught me time management, and a non-conventional approach to Sales itself- the need to identify a void in a customer and fill that gap with the right product. This has been one of the biggest learnings of my life so far.
  • Further, this fueled a desire in me to understand more about Digital marketing. Today, advertisements are moving further up from a billboard straight into the Cloud. By analyzing trends of targeted Content marketing, I was able to generate quality leads for the startup.

Craftsvilla

Digital Marketing Intern

Jun 2018Jul 2018 · 1 mo · Mumbai, Maharashtra, India

  • “The world’s most valuable resource is no longer oil, but data”.
  • To gain knowledge on this subject, I did a Data Analytics internship with Craftsvilla. Over a period of three months, I was a key player of a team that developed an optimized algorithm that enabled the company to minimize Customer Acquisition cost over the same streams of revenue. This was an eye-opening experience, and I learned the importance of teamwork.

Education

Birla Institute of Technology, Mesra

Bachelor of Engineering — Electrical and Electronics Engineering

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