Apr 2024 – Present · 1 yr 11 mos

Dec 2022 – May 2024 · 1 yr 5 mos

• Facebook Shops Ads Foundation

Mar 2019 – Nov 2022 · 3 yrs 8 mos

• Advertiser Experience (TL of a team of 10)
• 1) Led the team in crafting vision, strategy, design and building products to improve advertiser experience.
• 2) Built unified issue detection platform, and intelligent engagement infra to detect, engage and unblock 100M+ advertisers at various stages.
• 3) Partnered with various surface owner product teams to adopt the platform, increased self-serve resolution from 10% to 40%.
• Commerce Engineering (TL of a team of 6)
• 1) Built a 0->1 tool which unified 6 different tools/integrations to track $1.8B budget spend & projection, with accurate real time view of company spend.
• 2) Built support experiences for end users of Oculus/Portal website including help center, chat, self serve returns. The experience helped in handling a mass recall of Oculus Quest 2 affecting 1M+ customers.
• Business Integrity (TL of a team of 4)
• 1) Built personalized job matching framework for daily created 1M+ new ads to match to 10K+ human reviewers based on reviewer’s skills and ads features. It improved accuracy by 15% and unblocked $200M revenue per year.
• 2) Built rule engine based dynamic multi review framework which enhanced accuracy of human review decisions by taking consensus decisions. It improved system accuracy by 10% and unblocked $150M revenue per year.
• Started several engineering and cultural initiatives across the Singapore site(100+ people) e.g engineering excellence champs, sev reviews, better engineer leadership boards, free lunch wednesday & best friend forever.
• Helped in growing the site by mentoring 20+ engineers and taking 200+ interviews.

Feb 2018 – Mar 2019 · 1 yr 1 mo

• 1) Worked in Ads Emerging Markets, built click-to-whatsapp ads to connect businesses with consumers in emerging markets. [React, Php/Hack]
• 2) Scaled the socio-economic targeting in ads using survey responses and built clusters using relative wealth index and lookalikes to scale it to multiple countries. [Php/Hack, FBLearner]