Supriya Verma

Operations Associate

Ranchi, Jharkhand, India10 mos experience

Key Highlights

Recent MBA graduate with expertise in Marketing and Strategy.
Hands-on experience in competitive analysis and market research.
Proven ability to translate strategic objectives into operational plans.

Stackforce AI infers this person is a Marketing and Strategy professional with a focus on market research and competitive analysis.

Contact

supriyaverma232@gmail.com LinkedIn

Skills

Core Skills

MarketingBusiness StrategyStrategyResearch

Other Skills

Category ManagementCommunicationCompetitive AnalysisCompetitive BenchmarkingData AnalysisFeasibility AnalysisLeadershipMarket AnalysisMentoringMicrosoft ExcelMicrosoft Power BIMicrosoft WordPresentationsPrimary ResearchProduct Management

About

As a recent MBA graduate from IIM Indore, I bring expertise in Marketing, Strategy, and Finance. I am currently serving as a Management Trainee at Varun Beverages (PepsiCo) under the YSL Program. My practical experience includes a summer internship with the Strategy team (Debit Cards) at ICICI Bank HQ, where I contributed to key strategic initiatives. Additionally, I completed a live project at Bosch Global Software Technologies in their Strategy team. Before pursuing my MBA, I established a solid foundation in market research, developing a keen eye for market dynamics and consumer insights.

Experience

Varun beverages limited

Management Trainee - YSL Program

Sep 2025 – Present · 6 mos · Ranchi, Jharkhand, India · On-site

Deployed and monitored core GTM strategies and essential sales productivity metrics (Penetration Ratio, Strike Rate) to ensure strategic initiatives are effectively cascaded and realized at the frontline.
Contributed to the strategic planning cycle and translated high-level objectives into executable operational blueprints, directly impacting district-wide revenue projections and attainment.
Conducted deep-dive competitive intelligence and market landscaping to inform product and placement strategy, while optimizing distributor performance to enhance cost-efficiency and speed-to-market.
Engaged in executive shadowing of the Area Sales Manager to assimilate advanced methodologies in leading and scaling a 100-person sales force, focusing on strategic performance tracking and goal alignment.
Implemented market-level control mechanisms (market checks) to ensure critical SKU availability and mandated planogram compliance, thereby safeguarding brand equity and maximizing sales conversion at the point of purchase.

Retail Category ManagementCategory ManagementMarketingBusiness StrategyCommunicationLeadership

Tedxiimindore

Vertical Coordinator - Finance & Sponsorship

Jun 2024 – Mar 2025 · 9 mos

Icici bank

Management Trainee

Apr 2024 – May 2024 · 1 mo · Mumbai · On-site

Executed in-depth market analysis of 14+ debit card features to identify key drivers for customer acquisition and adoption growth.
Conducted competitive benchmarking of 7+ competitors across 125+ debit card products, proposing data-driven improvements.
Recommended 3+ analytics-based strategies utilizing competitive insights & 8+ ICICI distribution channels to boost sales and market share.
Analyzed payment methods, showing a 275% increase in transactions. vol & 239% increase in value for UPI, contributing to platform growth.
Identified and analyzed potential risks associated with debit card features and payment methods, leading to robust product strategies.

Market AnalysisCompetitive BenchmarkingData AnalysisMarketingStrategy

Bosch global software technologies

Live Project

Dec 2023 – Jan 2024 · 1 mo · Remote

Conducted in-depth mkt. analysis to identify 3+ key segments & 10+ sub-segments for device use cases.
Prioritized target groups by evaluating clinical, technical, and business perspectives across segments.
Delivered a comprehensive research report outlining future expectations and scope for identified segments.

Market AnalysisResearchStrategy

Utsaha-iim indore's marketing fest

Junior Member - Projects

Jul 2023 – Mar 2024 · 8 mos

Bis research

2 roles

Research Associate

Feb 2023 – May 2023 · 3 mos · Noida, Uttar Pradesh, India

Conducted primary research across various healthcare projects, facilitating insightful interviews with industry leaders.
Mentored a trainee, significantly enhancing their skills and contributing to their recognition as a top performer.
Executed title feasibility analysis, aiding strategic decision-making for report publication and market viability.

Primary ResearchMentoringFeasibility AnalysisResearch

Consultant - Healthcare Market Research

Sep 2022 – Jan 2023 · 4 mos · Noida, Uttar Pradesh, India

Conducted comprehensive secondary research for various healthcare projects, enhancing product portfolios and market insights.
Developed detailed product mapping and competitive analysis to identify market challenges and opportunities.
Collaborated with cross-functional teams to deliver actionable recommendations, driving strategic decision-making.

Secondary ResearchProduct MappingCompetitive AnalysisResearch