Apr 2023 – Jun 2025 · 2 yrs 2 mos · Gurugram, Haryana, India · On-site

• Channel Management: Email
• Improved Email Open rate by 2x, ROI by 2.5x and quadrupled the influenced email
• revenue. Implemented new email practices such as annotation emails and
• maintained high domain reputation throughout.
• Category Management: Contact Lens
• Managed to improve the category contribution by 20% in the overall business
• through CRM initiatives. Tapped complete user base by better segmentation and
• introduced new channel integrations.
• Country CRM Management: UAE
• Managing complete CRM execution & strategizing part for UAE business. Improved
• the overall CRM share by 2x and introduced or advanced channel growth through
• SMS, Whatsapp, Push, Email, Webpush. Retained users by running multiple
• journeys to keep the user engaged within the company's ecosystem.
• Stakeholder Management
• Continuous involvement in maintaining and managing process related hiccups with
• CRM and other channel vendors. Overlooking and introducing new channel
• updates and implementing the latest growth strategies.

Jan 2022 – Apr 2023 · 1 yr 3 mos · Noida, Uttar Pradesh, India

• Managing newly launched Paytm Health Category with a focused approach to grow public health apps, online medicine, doctor consult, lab tests & other health use-cases.
• Key responsibility Areas
• 1) Store- Monthly active users & Transactions
• Increase MoM traffic and new user acquiry on Health Storefront
• Grow Transactions, GTV and Revenue healthcare players under Paytm Health.
• 2) Growth Campaign Promotions using growth levers like Push,Chat & Banner Campaigns through Clevertap
• Orchestrated monthly push & chat plans
• Improve Health Storefront CTR & Impressions by inyroducing new entry points on app
• Design and Schedule Monthly Banner Campaigns using Clevertap for various homepage properties and align visibility to the relevant Cohorts.
• Launch new & interactive storefronts to cater to the needs of users who want to shop from personal care, health devices and many more health categories.
• Negotiate deals & cashback with the merchants & launch cashback campaigns for consumers.
• 3) Storefront Operations & Campaign management
• Ensure efficient user flows and journey, storefront optimisation, offer updation, etc.
• 4) Cross Category Promotion
• Partnered with other teams to promote cross category use cases.

Sep 2020 – Jan 2022 · 1 yr 4 mos · Noida, Uttar Pradesh, India

• Key Responsibilities & Achievements:
• Growth- Paytm Mini Apps Store
• 1. Managing the Mini Apps storefront for Food, Travel, Shopping and other categories.
• 2. Launched multiple promotional storefronts such as Weekend Flash Sale and campaigns like Happiness Food Festival to increase the active userbase.
• 3. Actively promoted Paytm Vaccine Finder App that recorded 70M+ app opens and 6M+ unique users, still counting.
• 4. Handling Cross Category Promotions and Third Party tie ups with coupon brands like Couponzguru for promoting Mini Apps best offers from various brands.
• Product Marketing- Paytm Payment Gateway
• 1. Increased Social Media & Website Engagement for All-In-One Payment Gateway
• Increased the follower count by 38.46% on FB and 118% on Twitter for P4B through engagement campaigns.
• Unlocked LinkedIn and Quora as a channel and grew followers by 173% on LinkedIn.
• Generated more than 10K views and increased traffic through blogs on business website.
• 2. Marketing Campaign Management
• Launched Lead Gen Campaign during festive season- Shop but Don’t Drop tracking 0.66% CTR for display.
• Generated engagement on social handles through "Meet Our Leader" and "Business Survivor Series"
• campaigns.
• Developed insightful case studies related to Paytm PG and published merchant testimonials to increase traffic on social handles.
• 3. Vendor Lifecycle Management
• Managed end to end vendor portfolio from onboarding, raising PR to closing Invoices.
• Assigned detailed SOW and ensured timely delivery of collaterals.

May 2019 – Jul 2019 · 2 mos · Gurgaon, Haryana, India

• As a Brand Marketing Intern (Digital Marketing-Area Countries) I have worked on the following-:
• 1. Development of framework for Digital Campaigns for multiple brands in Nepal, Sri Lanka and Bangladesh.
• 2. Evaluation of Digital Campaigns for different brands and shared best practices/learnings from other brands.
• 3.Unlocked new Digital Mediums especially Instagram for the three countries.
• 4.Actively supported in Mountain Dew “Dare to Win” for Nepal and various other campaigns.

Nov 2018 – Dec 2018 · 1 mo · Gurgaon, Haryana, India

• Analyzed customer attribution rate and impact of various advertisement campaign
• Formulated a predefined set of questionnaire to achieve the objective of the analysis
• Interviewed 200+ customers of UrbanClap every day to fill the questionnaire on call
• Coordinated with the HR Department in hiring 3 interns to work as a marketing intern

Dec 2016 – Apr 2017 · 4 mos

• 1. Crafted the strategy of training program for all the locations.
• 2. Managed the content in coordination and analysed it to draw insights.
• 3. Collaborated and boarded various clients like Uber, Meru etc.
• 4. Managed and coordinated the operations of all the project locations.
• 4. Analysed the data to derive useful insights from the whole training program.

Jun 2015 – Jun 2018 · 3 yrs

• 1. Promoted brand awareness through attractive web design and social content to enhance engagement and wider reach.
• 2. Partnered with multiple UN and government bodies such as MORTH, UNECE and UNESCAP in relation with the conferences being held at “Road Safety Hall of Nations”.
• 3. Managed the Good Year-CSR initiative “Safer Roads Safer You” in terms of strategizing, planning and creating route plan for the entire initiative.
• 4. Production of advertisements and graphics to ensure alignment with strategy and maximising effectiveness of media efforts.

Feb 2015 – Jun 2015 · 4 mos · Gurgaon, India

• 1. Worked as trainee in Security Agency- Enterprise Data Warehouse department.
• 2. Involved with the Central Team in supporting SA functionality for PAN India subscribers.
• 3. Worked on the ETL procedure using SQL scripts and Teradata.
• 4. Managed the status of tickets raised and closed.