Samanvey Gupta

Project Manager

Delhi, India5 yrs 1 mo experience

Key Highlights

Expert in E-Commerce and Digital Marketing strategies.
Proven track record in PPC campaign optimization.
Strong analytical skills with experience in market research.

Stackforce AI infers this person is a Digital Marketing and E-Commerce specialist with a strong analytical background.

Contact

Skills

Core Skills

Project ManagementBusiness OperationsE-commerceBrand ManagementMarketing StrategyProduct DevelopmentData AnalyticsSocial Media MarketingSoftware Development

Other Skills

Analytical SkillsBrand AwarenessBrand StrategyBusiness DevelopmentBusiness StrategyC++Cascading Style Sheets (CSS)CommunicationCompetitive AnalysisContent ManagementDigital MarketingHTMLLeadershipMarket AnalysisMarket Research

About

Samanvey is a marketing and digital products enthusiast and believes that intent and skills are the most important things for any job. He has completed his Masters in Business Administration from SRCC-GBO and is skilled in Product Development, Strategic Planning, Marketing Strategy, Project Management, Brand Management and Category Management. He is a keen learner and a strategic thinker who loves analyzing things & always encourages new ideas. Prior to his MBA, he worked as a Software Engineer for 10 months at Newgen Software.

Experience

Indegene

Project Manager

Jul 2025 – Present · 8 mos

Hcltech

Project Manager

Jul 2023 – Jun 2025 · 1 yr 11 mos · Noida, Uttar Pradesh, India

Project CoordinationBusiness OperationsProject Management Office (PMO)Resource ManagementProject Management

Innovative oral care (clove dental)

E-Commerce & Category Development

Jun 2022 – Mar 2023 · 9 mos · Delhi, India

1. Created and optimized 10+ PPC campaigns through keyword research & optimization to achieve 120% revenue & ROAS increase while monitoring the monthly budget and metrics like CTR, CVR, ROAS, etc.
2. Revamped the entire oral care category product listings & assortment on Amazon (ASIN creation, product description, product image creation & optimization, A+ content, variations creation, pricing strategy, discounts, etc.)
3. Discovered a new revenue source for the startup and spearheaded the discussion for the product planning & design, product development & market availability of the new product to improve productivity by asset utilization.
4. Institutionalized the FBA inventory process with monthly forecasts to ensure continuous availability of products and reduce 15% sales losses.
5. Assisted in implementing digital marketing plan & strategies to achieve successful sales, market share & increase brand awareness.
6. Conducted market research to identify new trends & customer behaviour for brand growth and gave recommendations to launch 3 new products.
7. Executed brand events on different marketplaces like BigBasket Sponsored Ads keyword bidding, homepage/category banners on Blinkit, digital marketing media plan creation, etc. for brand awareness.
8. End-to-end management & communication with key functions & internal stakeholders i.e., Operations, Marketing, Sales, etc. and was responsible for P&L, Pricing Strategy, Monthly Sales Planning, Marketing strategy, Inventory management of online sales.
9. Created a PowerBI sales dashboard to manage data from 8 E-commerce marketplaces efficiently and analyze business performance.

Brand ManagementProblem SolvingSocial Media MarketingMarket ResearchMarketing StrategyBrand Awareness+5

Country holidays inn & suites pvt ltd

Social Media Marketing Intern

Mar 2022 – Apr 2022 · 1 mo · Remote

1. Responsible for conducting market research, competitor analysis, monitoring & analyzing social media metrics and initiatives.
2. Designed & established the creatives, videos, & content of the posts for social media channels like LinkedIn, Instagram, etc.
3. Liaised with cross-functional teams to align marketing efforts & achieve business objectives by expanding the brand presence.

Competitive AnalysisCommunicationSocial Media MarketingMarket ResearchContent Management