Logan Buesching

CTO

Carmel, Indiana, United States21 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Led the architecture for AI marketing platform.
Increased Journey Builder's processing scale significantly.
Developed the world's first holographic user experience.

Stackforce AI infers this person is a MarTech and SaaS expert with extensive experience in software architecture and development.

Contact

logan.buesching@gmail.com LinkedIn

Skills

Core Skills

Software DevelopmentMicrosoft AzureDistributed SystemsRuby On RailsUser ExperienceBig DataC++

Other Skills

.NET CoreASP.NET MVCC#COMDockerGitHTML5JavaScriptMSBuildPHPPerforceSalesforce Marketing CloudSoftware DesignStandard Template Library (STL)Subversion

About

Experienced developer with a strong history of shipping software to 100s of millions of customers with a knack for improving the workflow of those I work with.

Experience

21 yrs 1 mo

Total Experience

5 yrs 1 mo

Average Tenure

7 yrs 5 mos

Current Experience

Salesforce

4 roles

Software Engineering Principal Architect

Promoted

Aug 2024 – Present · 1 yr 9 mos

I am the lead architect for Marketing Cloud Engagement, a powerful AI marketing platform sending billions of personalized messages daily.

Microsoft AzureSoftware DevelopmentDistributed Systems

Software Engineering Architect

Jan 2022 – Aug 2024 · 2 yrs 7 mos

I am an Architect in Marketing Cloud, helping secure and scale our platform for our customers.
Inventor of AMPscript Core, an open source implementation of the AMPscript template language.
https://github.com/SalesforceLabs/ampscript-core

Software DevelopmentDistributed SystemsRuby on Rails

Senior Director Software Engineering

Promoted

Aug 2020 – Jan 2022 · 1 yr 5 mos

I am the engineering manager of the team responsible for the core sending engine powering billions of personalized messages sent every day.

Software DevelopmentDistributed Systems

Software Engineering Architect

Dec 2018 – Aug 2020 · 1 yr 8 mos

Leading a team of engineers that develop Journey Builder, a product that's part of the Marketing Cloud suite of software. Journey Builder empowers a marketer to guide customers on 1:1 journeys across channels and devices to deliver the right digital marketing solution, via the right channel. Journey Builder manages 100s of millions of contacts and executes 10s of billions of activities for our customers every single day.
Architected and led the engineering effort to significantly increase the scale of Journey Builder from being able to process 1 million contacts/hr/tenant to up to 10 million contacts/hr/tenant. Currently delivered in production in pilot.
Collaborated across organizational boundaries to deliver an ephemeral performance test environment simulating 10s of millions of contacts every day.
Doubled down on monitoring, alerting and operational insights in order to reduce time to detect from hours to minutes.

Software DevelopmentDistributed Systems

Microsoft

4 roles

Principal Software Development Engineer

Promoted

Jan 2017 – Dec 2018 · 1 yr 11 mos

Developer - Windows Mixed Reality Engineering
Architected and developed a set of microservices in Azure that provided functionality to explore code dependencies and estimate build times. Converted technology built for on-premise to work in the cloud, making significant foundational changes in the process.
Designed to process >25TB with 1000s of compute hours daily.
Worked across the organization to more efficiently discover, diagnose, and resolve classes of highly visible customer issues. Resulted in one class of error rates being reduced from 50% down to 1%.
Migrated the HoloLens team of 500 engineers to a different build system, impacting the 5,000+ engineers in Windows. Reduced build times of Windows by 1hr, saving >1000 hours of lab computing resources daily.
Eliminated legacy code dependencies between HoloLens product code and Windows OS to reduce HoloLens build times by 6 hours (50%).

Microsoft AzureSoftware Development

Senior Software Engineer

Feb 2014 – Jan 2017 · 2 yrs 11 mos

Developer - Microsoft HoloLens User Experience
Designed and shipped the world's first holographic user experience. Responsible for architecture of the system user experience such as the start menu, dialogs and hologram interaction.

Software DevelopmentUser Experience

Software Development Engineer II

Promoted

Aug 2012 – Feb 2014 · 1 yr 6 mos

Developer in Windows Store Security
Built big data pipeline for detecting malware and fraud in the Windows Store. Utilized over 1000 compute nodes with 200TB of data.
Designed and delivered a set of azure microservices for malware research and detection.

Software DevelopmentBig Data

Software Developer

Jun 2008 – Aug 2012 · 4 yrs 2 mos

Developer in Windows Live Essentials (Messenger, Mail, Photo Gallery, Movie Maker, etc)
Developing new shared components for Windows Live applications designed for Windows 8 using WinRT projections at the raw ABI layer.
Assisted in development of transactional installer for Windows Live Essentials written in C++ for use by over 200 million users worldwide.
Led team in adopting new unit testing methods.
Lead developer of the Windows Live Startup Experience - a feature designed to onboard new and existing users to new features exposed in Windows Live Wave 4.

Software DevelopmentC++

Flash volunteer

Director of Development

Jul 2011 – Mar 2016 · 4 yrs 8 mos

Flash Volunteer makes volunteerism simple, social and fun. We provide a simple web-based interface for both individuals and organizations to create, discover, check in at and track their volunteer activities.
Main contributor and also led a small team of developers creating a volunteering portal from initial design through implementation. Supported several thousand users across the US and open sourced the project.
http://www.flashvolunteer.org
https://github.com/agoln/FlashVolunteer
Technologies: Ruby on Rails, JavaScript, HTML5, MySql, Heroku, Git, iOS, Bootstrap

Software DevelopmentRuby on Rails

Purdue university - epics

Student

Jan 2005 – Mar 2008 · 3 yrs 2 mos · West Lafayette, IN

Designed and launched EPICS v2.0; a web tool which enables students, teachers and advisors to
submit and review reports, peer evaluations, attendance and enrollment.
Developed in PHP; designed and developed MVC framework from scratch with features
including role based access control, active record database access, and templating engine.
Project won AMD Design Award, and I was awarded the Corcoran Award twice in 3 years.